BRAND SOLUTION

ASSIGNMENT
- Jennel Aranha
 Engagement / integration idea
VIP Event Clubs – Collaborate with
Pop-up booths during college events
where customers get cool rewards
every time they buy something. Get
early access to popular brands and
bigger discounts the more they shop.
Joining the club means they can
compete with others and get even
more excited about joining. Club
members get extra treats at the
booths, and new members get
awesome deals when they sign up.
 Engagement / integration idea

Digital engagement – Measure

the amount of time spent on
the app (ex. Spotify) and gain
discounts, offers , etc through
VIP Event Clubs –
it, create a buzz around the
idea on the SNS and create a
set of tier list ranging from top
to low.
 LIST OF 5 SPONSORS
1. TribeVibe Pro Nights (College
Festival) –
• Gatorade,
IN’ Festival –
Sennheiser
• Bose ,
Gaana • PepsiCo,
Red Bull • Taco-Bell
Converse • Sony
BL
2. VIBIN’ Festival –
• Sennheiser
• Gaana
• Red Bull
• Converse
• JBL
 LIST OF 5 SPONSORS
3. Abhishek Upmanyu India tour –
• Pizza Hut
ibe Pro– • The Souled Store
ade, • Monster energy
, • Book my show
Co, • Amazon pay
Bell

4. Prateek Kuhad India tour –

• Spotify
• Adidas
• Polariod
• Uber
• zomato
 ON-GROUND & DIGITAL IDEAS
1. Hyundai – roadshow events in residential communities –
these events can feature outdoor displays of Hyundai vehicles.
this will bring the brand closer to potential customers.
- Hyundai Campus – to appeal future car owners and to set a
brand loyalty, Hyundai can set up events in campuses with
sessions, pop-up store, etc.

2. MUJI – Makeover challenge – invite customers to share

before-and-after photos of their spaces with MUJI products and
let other customers rate it.
- Lifestyle photography contest – launch a photography contest
focusing on capturing the essence of the MUJI lifestyle.
THANK YOU