Presentation

On
Branding
Submitted By Submitted to
Md. Raju Ahmed 14884 Md. Ridhwanul Haq, PhD
Abdullah Al Razi 14046 Professor,
Sheikh Raihan Shawan 13563 IBA, University of Dhaka
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Bangladeshi Apparels Branding

$500
million
 Brand 3

• A brand is a name, term, design, symbol, or combination

of these elements that identifies a product or services
and distinguishes it from its competitors
Importance of Brands 4

Identify one product, a family of related products, or

all products of a company

To build product recognition and customer loyalty

To ensure quality and consistency

To capitalize on brand exposure

Deliver Subliminal message

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Elements of Branding
1. Brand Name

word, group of words, letters, or numbers

Represent a product or service

An effective brand name:

• Easily pronounced
• Distinctive
• Recognizable
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Elements of Branding
2. Trade Name
Corporate brand: Identifies and promotes a
company or a division of a particular
corporation
The legal name that a company uses when it
does business
Trade Names support Brand Names
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Elements of Branding
3. Brand Mark

Unique symbol, coloring, lettering, or other

design elements

Recognizable visually

Does not need to be pronounced

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Elements of Branding
4. Trade Character

Specific type of Brand Mark

Has human form or characteristics

Icons
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Elements of Branding
5. Trademark
To provide legal protection by the federal
government

Used to prevent other companies from

using a similar element that might be
confused with the trademarked one
 Types of Brands 10

National Brands
 Producer brands
 National manufacturers or companies
that provide services
Private Distributor Brands
 Private brands or store brands
 Developed and owned by wholesalers
and retailers
Generic Brands
 Products that do not carry a company
identity
 Generally sold in grocery stores