• MICE business & long-term health care industry

• become increasingly important in recent years.

• MICE has grown to keep up the demands & meet the needs of a population.
MICE host industry includes the following types of employers:
a. Corporate travel agencies
b. Conference, event, and exhibition organizers
c. Hotels & resorts including their sales divisions
d. Destination management companies
e. Incentives houses
- Is a general term indicating the coming
together of a number of people in one place,
to carry out a particular activity.

- come in all sizes, varieties & includes:

i. Training program sessions for employees
Eg: Secret Recipes / Starbucks

ii. Business meetings

E.g: Procurement World Meeting / Corporate Meeting
iii. Events at social
E.g: Business dinner / Holiday Party
iv. Fraternal organization
E.g: Conferences
v. Motivational seminars
E.g: Leadership seminars / Executive Secretary Seminars
vi Religious' gatherings
E.g: Hajj / Festival Durga Puja (India)
MEETING ROOM
What are the incentives given to employees?
•To attract and keep their best employees, companies provide a “package” that
includes compensation (money), incentives (special perks or rewards for good
work), and benefits (valuable options such as health insurance and paid
vacation).
- is a group of delegated / members who assemble to accomplish a specific objectives.
- The goal: may be civil / social / political / economic.
- Example Top TED talks:
1) Elizabeth Gilbert – Your Elusive Creative Genius
2) Amy Cuddy: Body Language
3) Tom Thum: The Orchestra In My Mouth
4) Dan Gilbert: The Surprising Science of Happiness
5) Isaac Lidsky: What Reality Are You
• A large exhibition / special event in which the presentation is the main attraction as
well as a source of revenue for exhibitor (Eg: Trade shows)
• Is the application of the techniques of project management to the creation &
development of festivals & events.
• It involves:
i- Studying the customer
ii- Identifying target audiences
iii- Devising the event concept
iv- Planning the logistics
v- Coordinating the technical aspects

• Recently, the growth festival & event no longer ad hoc.

• Event & festival such as Asian Games / Olympic / Dubai Shopping Festival -
have a large impact to the communities & their whole country

• Offer services in a variety of areas include corporate events eg:

product launches, press conference, marketing program (road show & grand opening
events etc)
EVENT
S
• 2 major differences:
i. Size of the group
ii. Function of the group
• Often utilizing convention hotels & facilities.
• It is usually reserve space months, even years in advance & negotiate package
deals that rooms, meals, events, local tours & entertainment.

• Primary reasons for growth:

- Growth in information
- Easy availability of airline travel
- Supplemented by expansion of community facilities
- Healthy economic activity worldwide 12
• Specifically, the growth of the lodging industry, convention centers, convention bureaus, conference
centers, and meeting technology and the new influence of meeting planners and ground suppliers,
spurred and were spurred by the expanding meetings business.

3. Convention & visitors

1. Lodging Expansion
-Increase number of
meetings & in the
tremendous growth in the
size of meetings
-this has led to hotel
become larger.
2. Convention center
-Space, accessibility, &
storage capabilities have
made conventions &
expositions.
bureau (CVBs)
-Is a nonprofit umbrella
organization that presents a
city / urban area in soliciting &
serving all types of travelers to
that city / area.
-Whether they visit for business,
pleasure / both.

4. Conference center 5. Meeting technology

-Formerly, conference centers were usually sparse i.Video Technology
rooms, barren of everything except chairs & ii.Teleconferencing
necessary audiovisual equipment.
-Conference centers jumped on the fitness iii.Computers
bandwagon and began designing their centers to be iv.Meeting Planners
more resort-oriented. v.Ground Suppliers
13
 The role of a meeting planner expanded with the increasing
importance of meeting, convention or exposition

•Meeting planners are responsible to:

•Select the site for meeting, convention or exposition
•Reserve meeting space
•Reserve hotel rooms
•Reserve audiovisual & other equipment
•Arrange for food & beverages
•Organize guest registration, arrange for name tags & handouts
•Plan programs for participants & their guests
•Work with exhibitors & lecturers
•Make floor plans
•Arrange for security

•In general, a meeting planner is responsible in every aspect of the

event
•He / She need to look at every detail of the meeting to ensure
smooth progress
THE END