TOPIC

A Comparative analysis of service provided by airline industry in India

Name: Sagar Acharjee

ID: 23IUT0150055
Subject Code:- INM552
Program:- MBA 1st year
Guided by:- Pradip Chouhan
 INTODUCTION

1. Airline industry encompasses companies that provide air transportation services for passengers
and cargo.

2. Airlines operate scheduled flights on predetermined routes, as well as charter flights and cargo
services.

3. Airline operations involve various departments such as flight operations, maintenance,

customerservice, and administration
4. Airlines face challenges such as fluctuating fuel prices, regulatory changes, competition, and economic

downturns .
5. In COVID-19 pandemic significantly impacted the airline industry, leading to widespread flight cancellations,
layoffs, and financial losses. Recovery efforts are ongoing, with airlines adapting to new travel norms and safety

protocols .

.
 COMPANY PROFILE

 SpiceJet is a prominent low-cost airline based in India, headquartered in Gurgaon, Haryana.

 Founded in 2005, SpiceJet is known for offering affordable air travel options to domestic and international
destinations.
 The airline operates a fleet primarily consisting of Boeing and Bombardier aircraft, serving both short-haul and
medium-haul routes.
 SpiceJet's network covers numerous destinations across India, including major cities and smaller regional
airports.

 IndiGo is an Indian low-cost airline headquartered in Gurugram, Haryana, India.

 Established in 2006, IndiGo is the largest airline in India by passengers carried and fleet size.
 The airline operates domestic and international flights, primarily within Asia.
 The airline operates a fleet consisting mainly of Airbus A320 family aircraft, with some ATR turboprop planes
for regional routes.
 IndiGo has a strong focus on punctuality and operational efficiency, consistently ranking among the most
punctual airlines globally.
 OBJECTIVE

 The main objective of this project is to conduct a comprehensive

comparative analysis of the services provided by two prominent airlines in
India, namely IndiGo Airlines and SpiceJet.
 METHODOLOGY

• The Data sources are of primary type.

•Primary data collection: Data collected through survey and questionnaire.
•Secondary data collection: Data collected from various sources such as websites, articles etc.
 FACTS AND OBSERVATION

 Indigo
 Market Leader: IndiGo is India's largest passenger airline by market share, known for its
punctuality and operational efficiency.
 Financial Performance: IndiGo has consistently reported strong financial performance, with
steady revenue growth and profitability.
 Customer Satisfaction: IndiGo has received numerous awards for its customer service and
operational excellence, including recognition as one of the best low-cost airlines globally.
 SpiceJet
 Market Position: SpiceJet is one of India's leading low-cost airlines, known for its affordable
fares and innovative marketing strategies.
 Financial Performance: SpiceJet has shown resilience in a competitive market, with improved
financial performance in recent years despite challenges in the aviation industry.
 Cost Management: SpiceJet has implemented cost-saving measures and fleet optimization
strategies to improve profitability.
 DATA ANALYSES

 Which airline do you prefer for  How do you rate the quality of
domestic travel: Indigo or food and beverage options
SpiceJet? available on Indigo/SpiceJet
flights?

SpiceJet
25%

SpiceJet
Indigo 25%
75%

Indigo
75%
 Which airline typically offers a
more generous baggage allowance
for economy class passengers?
 How would you rate the safety
measures and protocols
implemented by [Indigo &
SpiceJet] during the COVID-19
pandemic?

SpiceJet
80%

Indigo SpiceJet
58% 90%

Indigo
100%
 CONCLUSION

 In conclusion, both IndiGo and SpiceJet represent significant players in the Indian
aviation industry, each with its unique strengths, strategies, and market positioning.

 IndiGo stands out as the market leader, known for its no-frills, low-cost model,
operational efficiency, and strong financial performance. With a focus on expanding
its domestic and international routes, maintaining a modern and fuel-efficient fleet,
and prioritizing punctuality and customer satisfaction,

 SpiceJet has undergone a remarkable revival, transitioning from financial difficulties

to becoming a formidable competitor in the aviation market. Positioned as a hybrid
carrier, SpiceJet offers a mix of low-cost and full-service options, with a focus on
enhancing regional connectivity, introducing innovative initiatives, and implementing
cost-saving measures to improve profitability.