SATHYABAMA

INSTITUTE OF SCIENCE
AND TECHNOLOGY
NAME: S.DIVIYA DHARSHINI
REG NO: 41740113
GUIDE: DR.K.SASIREKHA
 TITLE

A STUDY ON
CUSTOMER
PERCEPTION IN RANGA
PAINTS
 INTRODUCTION
Ranga Paints is a paint manufacturing company. Ranga paints are dedicated to
delivering high performance solutions and quality products, as well as
unrivalled technical expertise to meet the current and future needs of our
customers. The mission is to provide an outstanding customer experience
through quality products, innovation, and best-in-class service.
Ranga paints believe there success will come from exceeding customers'
expectations and earning their loyalty. Ranga paints Vision is to become the
most admired Indian paint company, with globally recognized competencies.
Their atmost priority is their customer satisfaction. They truly follow the quote
“CUSTOMER IS OUR BOSS”.
 OBJECTIVES
 - Ensure quality assurance.
 - Innovation in products and processes.
 - Prioritize customer satisfaction.
 - Uphold environmental responsibility.
 - Expand into new markets.
 - Improve cost efficiency.
 - Invest in employee development.
 - Maintain a strong brand reputation.
 - Maximize profitability.
 REVIEW OF LITERATURE
Impact of sustainable manufacturing practices on consumer perception and revenue growth: an emerging economy perspective:
RAKESH SINGH (2011):
The view that adopting an environmental perspective on operations can lead to improved operations has become commonplace over the
past decade. The implication is that any operational system that has minimised inefficiencies is also more environmentally sustainable. In the
first phase of our research, we conducted a field research of the green manufacturing techniques in place in two world-class, ISO 14001-
certified paint manufacturing firms in India. This phase of the study was undertaken to ascertain the cost benefits that these firms enjoy due
to green manufacturing and recycling. Based on the field work in these two companies, a conceptual framework was proposed to investigate
any relationship between the consumer's attitude towards the environment and the perceived image of a company that was environmentally
conscious.

CUSTOMER PERCEPTION: A STUDY ON BERGER EXPRESS PAINTING IN BHUBANESWAR : Dr. Somabhusana

Janakiballav Mishra (2020) :
Today, awareness of paint and its use is moderately high, which ought to be an extraordinary impetus for the paint business. This study
was conducted to examine the Berger Express Paint in new Era. A sample of 50 people was taken in and around Bhubaneswar using a
convenient and random sampling method. The age range varied from 20 to 33 years. A self-made survey on the Berger Express Paint was
conducted using surveys available on the Internet. A descriptive analysis based on demographic data was performed. Key demographic data
included their age, gender, marital status, occupation, residency and annual income. For an in-depth analysis, all the important factors related
to the topic were rated on the Likert scale from 1 to 5 with the point categorically agree/disagree on the scale. The results showed that the
participants were satisfied with the services provided by Berger Express Paints. Most of the participants were females who took part in the
filling of questionnaires. There were maximum number of unmarried people as employees against married couples. Majority of the
respondents had their own bungalows or apartments while other respondents stayed at rental flats. Majority of people were Industrialist and
most of the people have an annual income between 15 lakhs to 25 lakhs. The most preferred and leading brand in Paint industry is Asian
Paints, followed by Berger Paints, Shalimar Paints, Kansai Nerolac Paints and lastly other type of paint industry brands. People were actually
Customers purchasing behaviour of paints with reference to asian paints in Coimbatore district-Empirical
evidences : Kumar A. Ananda (2017) :
The Customer decision is the selection of an action from two or more alternative choices. Customer decision to purchase the goods from the
available alternative choice is known as “Consumer Purchase Decision”. The marketing people should initiate the participants in the
purchase decision to make the purchases of the product at different marketing strategies. The study related “Customers Purchasing
Behaviour of Paints with reference to Asian Paints in Coimbatore District-Empirical Evidences” is used to study the purchase level of Asian
paints customers based on the various factor influences. The data are collected from the both primary and secondary sources. The primary
data is collected from various customers in Coimbatore district through well-structured questionnaires. A questionnaire consists of questions
related to the customer perception towards the purchase behaviour of customers. The main objectives of this study are to analyze the factors
that are used to evaluate the customers. The research methodology consists of sample design, sample size, sample technique and pre-testing
actions. The study is based on descriptive research and to make Simple Random Sampling without replacement is used for data collection.

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints : Md.
Abdullah Al (2017) :
As a part of academic requirement and completion of MBA program, I have been assigned to complete internship report on
“Consumer Perception and Brand Preference for purchasing paints: A Study on RAK Paints”. Under the guidance of Mr.
Mahmudul Haq. In part one I have discussed about the profile of RAK Paints Limited where I have done my internship. At
the initial section in part two, I mentioned the rationale of the report. Also I described about the importance of my report and
how the readers will be benefited by this report. This chapter also contains the research questions, based on these questions I
designed my questionnaire and conducted my survey. I discussed about the main purpose of this report is to understand the
current consumer‟s preference and their buying behavior of pints products. Also here I mentioned about my target
respondents. This section also gives a discussion about the problems and limitations that I faced during my research. In
section two, I have provided a review on related literature that was collected from books, journal and internet websites.
From here readers can get to know other researchers‟ findings and studies on paints industries and their suggestions.
 RESEARCH METHODOLOGY
Research methodology is mainly needed for the purpose of framing the research
process and the structure and tools that are to be used for the project process.
RESEARCH DESIGN:
Descriptive research design.
COLLECTION OF DATA:
For the research the data was collected from both the sources.
PRIMARY DATA:
Data is made available through questionnaires. Questionnaires were prepared for
customers to know the customer satisfaction.
SECONDARY DATA:
Data were collected from various articles and internet.
STRUCTURE OF QUESTIONNAIRE:
The questionnaires has been framed and circulated to collect primary data.

SAMPLE SIZE:
The sample size is 100.The respondants are from Chennai city.

PERIOD OF STUDY:
The period of study is 3 moths.

ANALYSIS:
• ANNOVA
• CHI SQUARE
 QUESTIONNAIRE

1.Name

2.Age
a) Under 18 b) 19-29 c) 30-44 d) 45-59
3. Gender
a) Female b) Male
4. Education
a) School level b) Under graduate c) Post graduate
5. Occupation
a) Student b) Employee c) Business man
6. Have you ever used Ranga Paints products?
a) Yes b) No
7. If you have not used Ranga paints, tell us reason?
a) Prefer other brands over Ranga paints b) Lack of options c) Costly
d) Unavailability of service in area
8. What is the overall satisfaction rating with Ranga paints? Out of 10

9. Regarding the price level fixed by Ranga paints did you find it satisfactory
a) Yes b) No
10. Are you satisfied by the quality of the Ranga paints in the terms of smell, shine, texture and colour?
a) Yes b) No
11. Have you facing problem of blistering after the paint?
a) Yes b) No
12. Do you experience paint peeling or poor adhesion?
a) Yes b) No
13. How do you feel Ranga Paints service?
a) Good b) Average c) Not yet tried
14. Who influence you to buy Ranga Paints?
a) Friend b) Family c) Advertisement d) Others
15. Have you re-purchase the brand Ranga Paints?
a) Yes b)No