RЕSЕАRCH PROJЕCT RЕPORT

On

“A STUDY ON CUSTOMER SATISFACTION

TOWARDS ALLEN SOLLY APPAREL IN LUCKNOW
CITY”

Towards partial fulfilment of

Master of Business Administration (MBA)
School of Management, Babu Banarasi Das University, Lucknow

Presented by:
KM NIKITA
Roll No. 1220672170
MBA 4th Semester
 INTRODUCTION
 “Brands are like human beings. They are born, fed and nurtured, made strong and
responsible so that they can be faithful friends of the people (customers), form mutually
beneficial and satisfying relationships with them and become their companions for life. Such
brands, make their parents (organization or corporate) proud of them. The best brands are the
ones who help in forming and sustaining strong long term “parent-brand-people”
relationships. These brands form the potential for present growth and future expansion. They
help the organizations conquer peaks at the time of booms and stay afloat and swim at times
of depression.”
 We come across a number of brands in our daily lives. Our morning starts with using a
toothpaste (Colgate, Pepsodent or Close-up), using a bathing soap (Lux, Fairglow or
Cinthol) and shampoo (Clinic All Clear or Vatika), wearing clothes ( Allen Solly, Levi’s or
Raymonds), breakfast bread (Britannia or Modern) and butter (Amul) or jam (Kissan), lunch
and dinner (Nature Fresh or Pillsbury flour and Safal vegetables), morning and evening tea
and coffee (Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or
Mercedes Benz).
 Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in
the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often
do we think of what all a company does to put a positive imprint (fight for a shelf space) in
the mind of the customer?
 COMPANY PROFILE
Aditya Birla Fashion and Retail Limited (ABFRL) is an Indian fashion retail company
headquartered in Mumbai. ABFRL has a network of 3468+ stores with a presence across
25,000 multi-brand outlets(approx.) with 6,500+ point of sales in department stores across
India. ABFRL was previously known as Pantaloons Fashion & Retail Limited prior to its
acquisition by the Aditya Birla Group.
History

A Pantaloons store in Kolkata.

Madura Garments was established in 1988, acquired by the Aditya Birla Group in 1999 and
was re-christened Madura Fashion & Lifestyle in 2010. MFL brands includes Louis
Philippe, Allen Solly, Van Heusen and Peter England.
In 2013, Aditya Birla Nuvo Limited (ABNL) took over Pantaloons. In May 2015, ABFRL
came into form after the consolidation of the apparel businesses of the Aditya Birla Group,
consisting of ABNL's Madura Fashion division and ABNL's subsidiaries- Pantaloons
Fashion and Retail Ltd (PFRL acquired in 2013) and Madura Fashion & Lifestyle (MFL
established in 1988) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla
Fashion and Retail Ltd. (ABFRL).
OBJECTIVES OF THE PROJECT

To identify the factors affecting the Satisfaction of

customers of Allen Solly apparel, Mahanagar
Lucknow City
To Analyse the Factors influencing customers buying
behavior from Allen solly, Mahanagar Lucknow City
To explore the positive or negative perceptions from
customers towards shopping.

RESEARCH METHODOLOGY
 SAMPLE DESIGN
 Nature of Population
 The population is infinite. The target population for this research are consumers of Allen
solly , Mahanagar Lucknow City.
 Sample Unit
 The sample unit is the people of Mahanagar, Lucknow District.
 Method of Sampling
 Simple Random Sampling Method is used.
 Size of Sample
 The sample size used for study is 100.
 TOOLS FOR ANALYSIS
 Following tools had been used in the study.
 Percentage
 Graph
 DATA ANALYSIS & INTERPRETATION

Do you like to shop from Allen solly?

No. of Respondents
Yes No
2%

98%

Interpretation :
The above table shows that the majority of the Respondents that is 98% like to
shop from Allen solly . only 2% show no liking towards Allen solly.
2. How frequently do you purchase from Allen solly?

Interpretation: The above table shows the frequency of purchasing from Allen
solly . Only 8% of Respondents purchase Daily,24% of respondents purchase from
Allen solly Monthly, 10% of respondents purchase from Allen solly weekly and
58% of respondents are purchasing Quarterly.
 FINDING

 28% of respondents are male.

 72% of respondents are Female.
 98% of people like to shop from Allen solly.
 58% of customers’ Quarterly purchases from Allen solly.
 70% of customers has got excellent customer care services
from Allen solly.
 78% of customers claim that social media has a strong impact
on their buying decision.
 88% of customers purchases less than 5 items in a week from
Allen solly.
 92% of people agree that there is fairness in the prices
offered by Allen solly.
 SUGGESTIONS
 Shopping must ensure more security. The e-retailers should
adopt new strategies for increasing security. If there is a better
security system the customers get attracted to online shopping.
A proper security system will make the customers feel safe
while purchasing over the internet.
 Shopping should provide free shipping option, because it is
treated as the magic words to many customers. Free shipping
will attract more customers to purchase over the internet.
 Shopping should provide customer reviews as the customers
find it easier to trust an online product if they know someone
else has bought it first. It helps the customer to make an
informed choice about whether they want to buy from you or
not.
 CONCLUSION
 This study is an attempt to focus attention on the attitude of customers towards
shopping of apparels. In earlier times people use to do manual shopping but
now as times have changed people are becoming busy and due to which
technology has brought a new revolution that is Shopping. shopping is common
in today’s life. The study indicates that most of the customer having experience
of shopping. With the passing of time shopping being more popular day by day
because of various option of selection, less time, attractive offers and discount,
fast and hassle free delivery option etc. It can be concluded on the basis of
study that shopping is gaining popularity among people of young generation.
Higher income groups and educated people are purchasing more via e-retailing
websites. People have hesitations in doing shopping due to security concerns.
At the same time people are resistant to change because of technological
complexity in making purchase. Companies involved in retailing should focus
on building trustworthy relationship between producers and customers.
 BIBLIOGRAPHY

WEBSITES
https://shodhganga.inflibnet.ac.in/
www.researchgate.net
https://economictimes.indiatimes.com
https://www.thehindubusinessline.com
www.ijstm.com
www.ijbssnet.com
www.core.ac.uk