Unit 10: Method, Machine, Materials, and Manpower

(4Ms of Operations)

Lesson 2
Product Description and
Prototyping
Entrepreneurship
Senior High School Applied - Academic
What is the best way to
describe your product?

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Learning
Objective
Create a product description and
At the end of the prototype for a product.
lesson, you should be
able to do the
following:

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1. Have you experienced buying a product
online? How did you know the features of
the products you were going to buy?
2. How do sellers describe their products to
encourage their customers to buy?
3. How do entrepreneurs know if their
product is for mass production?
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 Product Description

A product
description is a
format of presenting
information about a
product.

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 Product Description

The purpose of creating a product

description is to supply the customers with
important information about the features of
the product.

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How will the business satisfy the
needs and wants of its
customers?

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 Product Satisfying Features

Product features are the characteristics of the

product that describe its appearance and
capabilities.

Product features must be presented effectively

to achieve business objectives.
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 Product Satisfying Features

Design
Design can improve the marketability of the
product through its appearance. A distinct
design may differentiate the product from
others in the market.

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 Product Satisfying Features

Product colors
Color is an important consideration for
products. The use of the right color
combination is appealing to the customers.

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 Product Satisfying Features

Product quality
Product quality is the collection of
characteristics of a product that contributes to
its ability to fulfill and meet the requirements
of the end users.

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 Product Satisfying Features

Product warranty
It is a feature where the buyer is assured that
the product being purchased meets the
specification stated in the product label.

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How to write a product
description that may encourage
customers to buy?

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 Guide in Writing a Product Description

1. Define the buyer persona.

2. Create a list of features and benefits.
3. Define the tone of voice.
4. Create a scannable format.
5. Write the first draft.
6. Edit the draft to boost persuasiveness.

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 Example: Product description

Situationer:
A businessman who sells bags online creates a
description of his product to attract customers.

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 Example Product: Elle Shoulder Bag

Product Description
Add a sophisticated vibe to your office wear with this well-made, modish
shoulder bag by Elle.
● Synthetic leather
● Nylon lining
● Interior: slip pockets, zip pockets
● Exterior: back zip pocket
● Dual grab handles
● Adjustable crossbody strap
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Tip

Make the product description

easy to scan by including bullet
points to attract attention to key
points and a few sentences to
encourage the customer to buy
the product.
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 Prototyping

A prototype is a
working model of
entrepreneurial ideas
for a new product.

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How do entrepreneurs create
product models of their ideas?

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Prototypes Based on What They Represent

Functional prototype
This type is designed to imitate the function of
the real product as close as possible no matter
how different it may look from the actual
product.

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Prototypes Based on What They Represent

Display prototype
This type is designed with more focus on the
appearance rather than on the functions. This
prototype may or may not function but should
represent the same look like the actual product.

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Prototypes Based on What They Represent

Miniature
The miniature is a smaller version of the
product that is focused on the functional and
display aspects of the product.

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 Prototypes Based on How They Are Used

Throwaway prototype
This type will eventually be discarded or thrown
away rather than becoming part of the actual
product. Throwaway prototypes are also called
close-ended prototypes.

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 Prototypes Based on How They Are Used

Evolutionary prototype
The evolutionary prototype involves building a
basic but strong type that can further improve
and build to form an actual product.

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How do entrepreneurs plan the
product’s prototype?

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 Steps in Building the Product’s Prototype

1. Create a concept sketch.

2. Develop a virtual prototype.
3. Build a physical prototype.
4. Apply for a patent.
5. Locate a manufacturer.

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Remember

The product description supplies

customers with important
information about the product.
A prototype is a sample, model, or
an early release of a product to
test concepts or processes.
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 Activity

Assume you are buying items online.

Search for three products that you need in
everyday living and identify how the seller
made the description of the product.

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 Questions
Part A. Explain your understanding of the
following concepts:

1. What is a product description?

2. What are the product features that satisfy
the customer?
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 Questions

3. What is a prototype?
4. How do entrepreneurs encourage
customers to buy their products?
5. What is the difference between a throwaway
and an evolutionary prototype?
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 Questions

Part B.
Search one product that a customer can buy
online. Assess the features and benefits a
customer may get in buying the product.

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 Wrap Up

A product description is a format of presenting

information about a product.

Product features are the characteristics of the

product that describe its appearance and
capabilities.

A prototype is a working model of

entrepreneurial ideas for a new product.

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Wrap Up

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 Bibliography

Drucker, Peter. Innovation and Entrepreneurship: Practice and Principles. New York: Harper & Row, 1985.

Duistermaat, Henneke. “7 Simple steps to writing product descriptions that sell.”

Entrepreneur Asia Pacific. Accessed April 15, 2020. https://www.entrepreneur.com/article/230628.

Gregory, Allysa. “Why you should create a prototype for your small business.” The Balance Small Business.
Accessed April 15, 2020.
https://www.thebalancesmb.com/why-you-should-create-a-prototype-for-your-small-business-41730
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.

Hisrich, Robert, Michael Peters, and Dean Shepherd. Entrepreneurship 9th edition. Mc-Graw-Hill
International Edition, 2013.

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 Bibliography

Matson, Marquis. “8 easy rules to write product descriptions that sell (with examples).” ReferralCandy.
Accessed April 15, 2020.
https://www.referralcandy.com/blog/product-descriptions-that-sell/#easy-to-scan.

Nelson, Cherie. “4 steps to build your product’s first prototype.” Athgo. Accessed April 15, 2020.
http://athgo.org/4-steps-build-products-first-prototype/.

Pahwa, Aashish. “What is a prototype? Examples. Types and qualities.” Feedough.

Accessed April 16, 2020. https://www.feedough.com/what-is-a-prototype/.

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