INTRODUCTION TO GEN Z

AND SOCIAL MEDIA

GEN Z, THE GENERATION BORN BETWEEN 1997 AND 2012, HAS
GROWN UP IN THE DIGITAL AGE AND IS DEEPLY IMMERSED IN
SOCIAL MEDIA. UNDERSTANDING THIS COHORT'S UNIQUE
RELATIONSHIP WITH SOCIAL PLATFORMS IS CRUCIAL FOR
BUSINESSES AND MARKETERS
HOW GEN Z USES SOCIAL MEDIA
GEN Z DEFINITELY KNOWS HOW TO ROCK SOCIAL MEDIA. THEY’RE ALL ABOUT
SHARING THEIR LIVES,CONNECTING WITH FRIENDS,AND STAYING UP TO DATE
WITH THE LATEST TRENDS. FROM POSTING SELFIES AND FOOD PICS TO
CREATING FUNNY VIDEOS AND SHARING MEMES,GEN Z REALLY KNOWS HOW
TO HAVE FUN ON SOCIAL MEDIA
THE RISE OF SOCIAL MEDIA
PLATFORMS
• INSTAGRAM
• VISUAL-DRIVEN PLATFORM FOR SHARING PHOTOS AND VIDEOS.
• TIKTOK
• SHORT-FORM VIDEO SHARING APP THAT HAS TAKEN THE WORLD BY STORM.
• X
• REAL-TIME MICROBLOGGING PLATFORM FOR SHARING THOUGHTS AND
NEWS.
 GEN Z'S UNIQUE SOCIAL MEDIA
HABITS
• MULTITASKING
• GEN Z IS ADEPT AT USING MULTIPLE SOCIAL APPS SIMULTANEOUSLY, OFTEN
SWITCHING BETWEEN THEM.
• VISUAL PREFERENCE
• THIS GENERATION IS DRAWN TO VISUALLY ENGAGING CONTENT SUCH AS
PHOTOS, VIDEOS, AND MEMES.
• AUTHENTICITY CRAVE
• GEN Z VALUES TRANSPARENCY AND SEEKS OUT CONTENT THAT FEELS
GENUINE AND RELATABLE.
 THE IMPACT OF SOCIAL MEDIA ON GEN Z'S
MENTAL HEALTH
Increased Anxiety and Depression
Constant exposure to idealized and curated content can lead to feelings of
inadequacy.
FOMO (Fear of Missing Out)
Seeing others' experiences on social media can trigger a fear of missing
out.
Cyberbullying Concerns
The anonymity of social platforms can enable harmful and abusive
behavior.
INFLUENCER MARKETING AND GEN Z
• AUTHENTICITY
• GEN Z VALUES AUTHENTICITY AND IS MORE LIKELY TO ENGAGE WITH
INFLUENCERS WHO ARE GENUINE AND RELATABLE.
• NICHE INFLUENCERS
• THIS GENERATION IS DRAWN TO INFLUENCERS WHO SPECIALIZE IN SPECIFIC
INTERESTS OR HOBBIES.
• MICRO-INFLUENCERS
• SMALLER, MORE TARGETED INFLUENCERS WITH ENGAGED FOLLOWINGS
ARE OFTEN MORE EFFECTIVE.
THE ROLE OF SOCIAL MEDIA IN GEN Z'S
POLITICAL ENGAGEMENT
• INFORMATION SHARING
• SOCIAL MEDIA PLATFORMS ALLOW GEN Z TO STAY INFORMED AND SHARE
NEWS AND UPDATES.
• MOBILIZATION
• SOCIAL MEDIA FACILITATES THE ORGANIZATION AND COORDINATION OF
POLITICAL MOVEMENTS AND ACTIVISM.
• DISCOURSE
• ONLINE DISCUSSIONS ON SOCIAL MEDIA SHAPE DIALOGUES AROUND
IMPORTANT POLITICAL AND SOCIAL ISSUES.
CONCLUSION: NAVIGATING THE FUTURE OF
SOCIAL MEDIA FOR GEN Z

• AS GEN Z CONTINUES TO SHAPE THE SOCIAL MEDIA LANDSCAPE,

UNDERSTANDING THEIR UNIQUE BEHAVIORS, PREFERENCES, AND
CONCERNS IS CRUCIAL FOR BRANDS, MARKETERS, AND POLICYMAKERS TO
EFFECTIVELY ENGAGE WITH THIS DYNAMIC AND INFLUENTIAL
GENERATION.