ACCT 4001

CAPSTONE PROJECT:
BUSINESS ETHICS AND
ENTREPRENEURSHIP
SESSION A
2 Instructor Information

 Instructor name: Fiona Yanling GUAN

 Office: Rm1001C, CYT
 Phone: 39439667
 Email: yanlingguan@cuhk.edu.hk
 Why Capstone Project?

The capstone project aims to develop students’

 ability to gather and analyze information
 mindset of considering the practicality of a proposed strategy
 communication skills
 awareness on ethics and social issues

 http://www2.bschool.cuhk.edu.hk/program/pacc/?fid=31
 ACCT4001 Course activities

III. Written report on a

II. Business plan on a
I. Real-life company current ethical issue in
hypothetical business
analysis relation to business and/or
scenario
[Group] accounting practices
[Group]
[Individual]
 Real-life Company Analysis
 Select a real-world company having operations in Hong Kong and/or the Mainland

 Analyse the industry/industries the company is engaging in together with its business environment
(political, economic, social etc.)

 Identify difficulties/challenges the company is currently facing

 Evaluate the company’s performance in fulfilling its corporate social responsibilities (or
environmental, social and governance (“ESG”) performance)

Required: Group Presentation--(max) 50 minutes + (max) 20 minutes Q&A

 Business Plan
Case material for the business plan will be provided in due course.

A business plan should include:

 A proposal on a business model;
 mechanisms on how to start up initially or how to enhance future/existing operations or both
(depending on the requirement of the case);
 suggestions on innovative yet feasible actions detailing an operation and manpower plan
together with financial budgets.

Required: group presentation--(max) 20 minutes + 5 minutes Q&A; group written report!

 Ethical Issue

1. Identify an ethical dilemma

2. Identify the fundamental principle(s) violated, with explanations

3. Discover alternative solutions and recommend a solution

4. Explain your choice

Required: individual written report, no presentation!

 Dates of Meeting
 4 September Meeting 1: Introduction of the course & group formation

 25 September Meeting 2: Real-life company analysis – Presentation by Group 1

 9 October Meeting 3: Real-life company analysis – Presentation by Group 2
 16 October Meeting 4: Real-life company analysis – Presentation by Group 3
 6 November Meeting 5: Real-life company analysis – Presentation by Group 4

 20 November Meeting 6: Business plan presentation by ALL groups

 Evaluation Elements
 Presentations
 Real-life company analysis, and business plan
 Engage your peer classmates in your presentation and discussion
 Questions handling during Q&A

 Participation in Q&A when you are not presenting

 Written report
 Group business plan
 Individual report on ethical issues
 Important Deadlines

 15 September 2023, Friday 17:00

 GROUP FORMATION
 SELECTION OF COMPANY

 1 December 2023, Friday 17:00

 WRITTEN BUSINESS PLAN
 WRITTEN REPORT ON CURRENT ETHICAL ISSUES
 Note: VeriGuide check is required before submission.