1.

What would you do to make the customer journey simple ,So it gets over in 3 steps
2. What does it takes to give customers 1 click checkout / experience utilizing the benefits of
multichannel campaign management solution or platforms?
• Understanding your Customer and his journey
• Focus on targeting the customer
• Automation for Better User Experience
• Analyzing the Results and Retargeting
Social Media Marketing
Videos about highlights of the upcoming entertainment events
on Instagram and Facebook, which include the link of direct
booking of the event
PPC
Advertisements about future entertainment event can be
displayed on various platforms
• One click checkout helps to drive up conversion
rates.
• It is easier for the customer to go from
considering a purchase to finalizing it, and they
are more likely to buy it.
• We can use default payment credentials and
shipping information which can be saved against
the customer account , to make purchase with a
single click of a button
• This removes the need of restarting the buying
process due to slow connection or lag
• We can be transparent about product
information shipping and sales policies and
additional fees
 2017
STEP 1 – PLATFORM
DEVELOPMENT FOR
DATA STORAGE AND
RECOMMENDATION
During customer sign up,
Ticketek would gain the
unstructured data of the
customer which include his
preferences of desired event ,
location of event, cost of the
ticket and seat type. Proper
content based and collaborative
recommendation is will be
helpful.So whenever the
customer has to book a ticket
for a event, he would get all
the details of his/her desired
event on the first page of the
website.
2018
STEP 2- REAL
TIME BOOKING
Once he clicks on the desired
event , a drop down menu will
allow him to choose the
number of tickets required.
Also the real time seating
availability can be displayed
using the platform for
appropriate seating booking
He then confirms his contact
details , addresses, mobile
number which are would be
already available and
proceeds further for payment
option.
2019 2020
STEP 3 -
Once he clicks on the desired
event , a drop down menu will
The preferred payment mode
for example debit, credit,
wallet , UPI which will have
his details saved and he just
have to select the mode of
payment
Once payment is completed
by the customer , he can
choose the mode of collecting
the ticket
(Save as Pdf)
(Email)
(Specific ticket number or
code
)
Business process diagram
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