Bellabeat

Bellabeat Marketing
Strategy Enhancement
Presented by: Ghidaa Amin Hassan.
CONTENT
01 INTRODUCTION

02 CURRENT SCENARIO OVERVIEW

03 ANALYSIS OF SMART DEVICE USAGE TRENDS

04 TECHNICAL STEPS

05 OPPORTUNITIES FOR GROWTH

06 RECOMMENDATIONS

07 CONCLUSION
ABOUT BELLABEAT

• High-t e c h c om pa ny f oc usi ng on he a l t h-c entric sm art

produc t s.
• Est a bli she d i n 2013, ra pi dl y posi ti one d as a tech-driven
wel l ness c om pa ny for wom e n.
• Product ra nge i nc l ude s Le a f, Ti m e , Spri ng, Bellabeat app,
a nd a M em be rshi p progra m
 Stakeholders

Urška Sršen Sando Mur Bellabeat Marketing Analytics Team

• Co-founder and Chief Creative Officer. • Co-founder and key executive team member. • Analyzing market trends and consumer behavior.
 CURRENT SCENARIO
OVERVIEW:
Comprehensive data collec tion on activity,
sleep, stress, and reproductive health.

Su c c e ssfu l p rod u c t s: L e a f, Rap id gro wth sin ce 20 1 3.

Ti me , Sp ri n g , B e l l a b e a t
a p p , a n d M e mb e rsh i p .
ANALYSIS OF SMART DEVICE USAGE
TRENDS

What are some trends in How could these trends How could these trends
smart device usage? a pply to Bella be at help influence Bellabeat
c ustome rs? marketing strategy?
 1. Data Import:
• Imported three datasets: dailyActivity_merged,
heartrate_seconds_merged, and sleepDay_merged.
• Ensured data consistency and reliability for further analysis

Technical Steps
2. Data Cleaning and Preparation:

• Activity Sheet:
⚬ Formatted Date: Ensured uniform date format for analysis.
⚬ Outlier Handling: Replaced outliers in steps and calories for
more accurate insights.
• Activity vs. Calories:

⚬ Visual Insight: Scatter plot and smooth line

reveal a positive correlation between steps and
calories.
3. Data Visualization:

• Sleep Analysis:

⚬ Visualization: Scatter plot visually represents

the relationship between sleep duration and
time in bed.
BACK TO OVERVIEW

4. Heart Rate Analysis:

• Average Heart Rate Calculation: Computed

average heart rate for each user.

• Categorization:
Classified heart rate into 'Low,' 'Normal,'
and 'High.'
 Findings

Increased reliance on smart Growing interest in personalized The rise of subscription-based

devices for health monitoring. wellness solutions. services in the health-tech
industry.
Opportunities for Growth:
Trial Membership Subscription:
1 3 Morning Reminders and Challenges:
Offer a limited-time trial of Bellabeat
Encourage morning activities with timely
membership to attract new users.
reminders within the app.

Personalized Good Morning Content: Hydration Nudges for Spring Users:

2 Engage users with motivational content
4
Utilize waking-up time for reminders on reaching
tailored to their sleep data. daily water goals.

5 Tailored Coaching Notifications:

6
Send personalized reminders for
scheduled activities and coaching plans.
 INFOGRAPHI
C PERSONALIZED GOOD MORNING CONTENT:

⚬ Enhance user experience with uplifting morning messages.

⚬ Foster a positive and health-conscious morning routine.

RECOMMENDATI
ONS

LIMITED-TIME TAILORED MORNING HYDRATION

TRIAL COACHING REMINDERS AND NUDGES FOR
MEMBERSHIP:
⚬ Engage potential members ⚬ NOTIFICATIONS:
Improve user engagement ⚬CHALLENGES:
Boost activity levels by SPRING
⚬ Capitalize on USERS:
waking-up time
with a trial period. with timely reminders. reminding users of
⚬ Showcase the benefits of to promote hydration.
⚬ Encourage adherence to planned morning ⚬ Offer a limited-time discount
personalized guidance.
personalized wellness plans. activities.
to incentivize Spring bottle
⚬ Introduce challenges to
motivate users. purchases.
CONCLUSION:

• The proposed initiatives align with • LAimed at enhancing user experience • Strategic approach to attract new users
current smart device usage trends. and engagement. and retain existing ones.
Thank you!
N E W B U S I N E S S O P P O RT U N I T Y