MUNCHYCRUNCHY

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 THE RISE OF HEALTHY
EATING
Consumers are prioritizing health and wellness.
Growing demand for convenient, healthy snacks.
Increased focus on ingredients and transparency.
 Understanding Our
Stakeholders
Investors: Seek growth and profitability.
Employees: Value job security and growth
opportunities.
Customers: Desire delicious, healthy snacks.
Community: Benefits from a responsible
company.

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 INVESTOR BENEFITS
Access a rapidly growing market segment.

Potential for increased revenue and profitability.

Enhanced brand image and reputation.

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 EMPLOYEE BENEFITS
Job creation and growth opportunities
within the new brand.

Increased employee pride and engagement.

Contribution to a company promoting

healthy lifestyles.

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 CUSTOMER BENEFITS
provide customers with delicious and
nutritious snack options.
Cater to growing consumer demand for
healthy eating.
Build brand loyalty and trust through
transparency.

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 COMMUNITY BENEFITS
Promote healthy eating habits within the
community.
Potential partnerships with local farmers for
sourcing ingredients.
Contribute to a healthier and more vibrant
community.

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 STAKEHOLDERS CONFLICT
Stakeholders conflict refers to disagreements or disputes that can arise

between individuals or groups who have an interest or stake in a particular

organization, project, or decision. There are possible ways in which

stakeholders conflict can be resolved; stakeholders conflict can be resolved

through open communication, and mediation. It’s essential for all parties

involved to listen to each other, find common ground, and work towards

mutually beneficial solutions. By addressing concerns and finding

compromises, stakeholders can move forward in a more positive and https://

productive manner.
 CONCLUSION
NourishSnacks aligns with consumer trends and stakeholder

interests.

Strong potential for growth, profitability, and positive impact.

Positions NourishSnacks as a leader in healthy snacking.

REFERENCES
Popkin, B. M., & Dovbniak, M. 2015. The role of snacks in a healthy diet. Adv. Nutr., 6(4), 427–
433. Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge
University Press.]
Flammer, C., & Kacperczyk, M. 2013. Corporate social responsibility and shareholder value: A
review of the evidence. Finance. Manage., 42(4), 731–753.
Chen, J., & Verhoef, P. C. 2014. The dark side of healthy consumption: How health
consciousness can restrict dietary variety and enjoyment. J. Consum. Psychol., 24(3), 390–401.
Parmer, S. M., Salisbury, R. B., & Johnson, J. E. 2018. Food systems for health: The role of
agricultural research. Glob. Food Security., 17, 18–26.