Title

Optimizing Social Media Presence For ANZ

Company-Simple Strategies To Enhance Brand
Visibility and Customer Interaction
Group Member
Name ID

Sadia Afrin (Group Leader) 23230341009

Zarin Tasnim 23230341033

Zannat Sultana 23230341060

Md. Sadman Rashed Khan 23230341120

Fahriar Mahmud Kamol 23230341141

ID-23230341009

Problem statement

The sales are decreasing of ANZ

● Very low Customer Interaction(based on previous data)
● No social media Presence
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SMO
SMO-process of enhancing a company's social media presence
increase
● visibility
● engagement
● and reach
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Findings-1

• Mostly used social Media for BRAND AWARENESS is

FACEBOOK
• Our Company lacks complete social media platform
• Lack of Strategy
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Methodology

 Primary Data

 Secondary Data
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Findings

 Choose Popular Social Media Platform

 Frequently post Content On Social Media

 Use eye catching picture and video

ID-23230341060 Findings from Survey Data
Ques No. Question Highest Response from Survey Highest Percentage from Average Percentage
Survey

Which social media platforms does your brand primarily utilize for engagement and
1 promotion? Facebook 85%

2 How frequently does your brand post content on social media channels? Multiple Times Daily 40%

3 Which types of content have yielded the most engagement from your audience? Videos 63%

4 How many social media platforms does your company actively manage? Two or three platforms 60%

5 When creating social media content, what factors do you prioritize most? Mix of eye-catching visuals, Informative conten, Promotional messages 45%

How would you rate your social media team's responsiveness to customer comments and Immediate response within a few hours
6 55%
messages?

7 Do you encourage customer interaction by asking questions or running polls on your Value audience participation 65%
social media platforms?
61%

8 Have you ever collaborated with social media influencers to reach a wider audience? Partner with relevant influencer 55%

9 What are your primary objectives for enhancing your brand's visibility on social media Increase brand awareness 60%
platforms?

Has your brand explored utilizing paid advertising or sponsored content on social media
10 platforms? Explored utilizing paid advertising 50%

On a scale of 1 (not confident) to 5 (very confident), how confident are you in your ability
11 to measure the ROI (Return on Investment) of your social media efforts? Confident about Return on investment system 60%

12 How important would you rate having a documented social media strategy for your Documented social strategy guides overall company approach 90%
company?
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KII Response
Customer interaction
• Timely Response: Company
values its customer and attentive to
their needs
• Audience participation: Increase
engagement also feedback rom the
customer’s point of view.
• Influencer: Increase brand
visibility in a authentic and
relatable way.
Brand Visibility
• Social Media: Facebook is popular
globally and wide range of
connection.
• Video content: To increase
popularity for its ability to convey
messages quickly
• Content Pattern: To find right
balance maintaining audience
interest and driving conversations.
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Weakness of ANZ

• Less presence in Social Media

• Less activity in social media specially in FB

• No activity to increase brand awareness

• Unskilled branding team

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Reasons for Sales Degrowth

• Same post for all

• Inconsistency
• No engagement with customer
• No Cross-platform promotion
• Poor data driven approach
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Conclude & Recommend

• Depth study annual sales report

• Lack of presence on social media

• Survey people to gather information

• Conduct a KII to evaluate the survey

• Point out the area for improvement

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Conclude & Recommend(Contd.)

• Tailor content to the specific platforms • Customer interaction

• Be consistent and maintain audience interest • Data-driven approach
• Engage in conversations • Partner with influencers
• Run contests and giveaways • Strategic posting
• Cross-platform promotion • Data-driven approach
THANK YOU