AGENDA

• Introduction
• Mission and vision
• Customer perception
• Marketing campaign
• Surviving strategies
• Areas of growth
INTRODUCTION
• Ramraj cotton was set up in 1983 and this is a star production house
of dhotis, shirts, inner wears, knit wears, fabrics, kids & women’s
collection.

• Ramraj cotton is giving the value addition to the lifestyle of every

Indian.

• The company is located at Tirupur, the hub of Indian-knit garment

industry near the textile city of Coimbatore in Tamil Nadu, the
southern state of India.

• The company has a dedicated, dynamic and experienced

management and staff who keep the company in elevation.
MISSION
• Ensuring durability and excellence in craftsmanship for every garment.

• Continuously introducing fresh and creative designs that resonate with

the evolving tastes of the target audience.

VISION
• To be a globally recognized and admired clothing brand known for its commitments to
creativity, quality, and sustainability
CUSTOMER PERCEPTION
• Product quality
• Product affordability
• Product design
• Go to brand
• Hospitality
• Innovation
• Demand for traditional attire
• Stable growth in employees
MARKETING

• Brand name
• Modern outlook and advertising
• Uniqueness of Ramraj
• Ramraj dhoti campaign
• Challenges at present
• Diversifications of Ramraj
• Online service vs Retail marketers
SURVIVING STRATEGIES

ELIMINATE REDUCE

RAISE CREATE
AREAS OF GROWTH
• Market expansion

• Innovation In design

• Quality assurance

• Customer education

• Omni channel presence

• Brand ambassadorship
SUMMARY
 THANK YOU
GROUP-10:

AJINKYA DESHPANDE
NEETU DAGA
ASHISH MISHRA
VIRESH BANGAR
ADESH SINGH
AMAN SINGH