BRAND

INTRODUCTION
(CHEESECAKEDELIGHTS)

By
Channaveer and Manjunath Peddi
Department of MBA
BLDE Vijayapura
INTRODUCTION TO CHEESECAKE

CHESSECAKE WAS ORIGINATED IN EUROPE AND POPULAR IN NEW YORK

cheesecake became popular throughout Europe, and the recipe for the dessert was first
published in an English cookbook in 1 upon the request of Henry VIII.

When cheesecake's popularity reached America centuries later, the recipe for the cake was
again modified. By 1873, cream cheese was incorporated into the recipe to create a thicker
texture. This new version of the cake was given the name New York Style cheesecake. Today,
various cultures around the world make their own unique version of cheesecake using a range
of ingredients.
BRAND INTRODUCTION

Well come to

The Cheese cake delight

Every one loves the cake

The cheesecake delights services a fresh and fine delicious cheese cake with a affordable
price.

Our freshly baked treats are made with love and care, bringing joy to every bite. From
classic flavors to unique creations, we bake with the finest ingredients to satisfy your
sweet cravings. Treat yourself to a slice of happiness today!”
PRODUCT IMAGES
MARKET SIZE AND SHARE
COMPITATORS
 MARKETING STRATEGIES
1. PRODUCT : Highlight what sets ours cakes apart from competitors. Whether its unique
flavors, high quality ingredients or a special baking technics, and introducing a vegan food.

2. PRICE: Based on the market price of normal cheese cake we determine a price that is
competitive but still allow you to make a profit.
Ex : The similar cakes are priced around Rs 200 , we may deside to set your selling
price at Rs 150

3. PLACE : Select the appropriate distribution channels to reach your target audience
effectively . We are making a plan to start in malls movies theaters.

4. PEOPLE : Train and motivate our staff to deliver excellent customer service and uphold
the brands image.
Majorly we are targets on middle and low level of customer's to provide the service in a
affordable price
5. PROMOTION : Create a comprehensive marketing plan to generate awareness and and interests
in our new cake brand.
Utilize a mix of advertising channels as social media, influencer partnership, email
marketing and local events to showcase the unique features and benefits of the cake
ADVERTISING CHANNELS

● SOCIAL MEDIA PLATFORMS :Engage with audience through interactive content,

behind the scence glimpses and user generation content
Social networking sites act as word of mouth or more precisely, e-word of mouth. The
Internet's ability to reach billions across the globe has given online word of mouth a powerful
voice and far reach. The ability to rapidly change buying patterns and product or service
acquisition and activity to a growing number of consumers is defined as an influence
network.
CONSUMER ATTRACTION THROUGHT WITH
UNICK PACKAGING
SALES CHANNELS
SALES STRTERGIES

● SALES MAY IMPROVED BY PROIVIDING OFFRES/DISCOUNTS ON PURCHASE .

● PROVIDING FREE TRAIL TEAST BITES
● DAILY INOVATING NEW PRODUCT AT MENU