instagr

marketi
am group- 8
PRABHNOOR KAUR
SIMRAT KAUR
MEHAK GEHRA
VEDANT ADITYA
contents
• Introduction
• Why instagram?
• setting up profile
• content strategy
• engagement and growth
• analytics and insights
 introduc
Instagram has over 1 billion active users worldwide, making it a crucial platform for
businesses to reach their target audience.

tion
Instagram's visual nature allows businesses to showcase their products or services in
a visually appealing way, driving engagement and conversions.
Instagram marketing offers businesses the opportunity to build brand awareness,
drive website traffic, and increase sales through various features and strategies.
why
Demographics: Instagram has a predominantly younger
user base, with 71% of users under the age of 35. This
demographic is highly engaged, spending an average of

instagram?
30 minutes per day on the platform.
Visual Appeal: Visual content performs exceptionally
well on Instagram, with images and videos generating
higher engagement rates compared to text-based posts.
Features: Instagram offers a range of features tailored
to businesses, including Stories for ephemeral content,
Reels for short-form videos, IGTV for longer videos,
and Shopping for e-commerce integration.
setting Optimizing your bio:

up
• Your Instagram bio is your first
impression, so make it count by crafting a
compelling description of your brand and
using relevant keywords for

profile
discoverability.

Profile picture:
• Choose a clear and recognizable profile
picture that reflects your brand identity
and resonates with your target audience.

Linking:
• Utilize the bio link effectively by
directing traffic to your website,
blog, or specific landing pages to
drive conversions.
content strategy
Content Types:
Experiment with various content formats, including
high-quality photos, engaging videos, interactive
carousels, and user-generated content to keep your
audience interested and entertained.

Aesthetic Consistency:
Maintain a cohesive visual identity by using consistent
colors, fonts, and filters to create a visually appealing feed
that reflects your brand's personality.
Content Calendar:
Plan your content in advance to ensure consistent posting
frequency and to align with your marketing goals and
seasonal trends.
Engagement and
Engaging with your audience:

growth
Respond promptly to comments, direct messages,
and mentions to foster a sense of community and
build stronger relationships with your followers.

Hashtags:
Research and use relevant hashtags to increase
the discoverability of your posts and reach a
broader audience interested in your niche or
industry.
Collaboration:
Partner with influencers or collaborate with
other brands to tap into their audience and
expand your reach organically.
 analytics and TRACKING
INSTAGRAM PERFORMANCES ADJUSTING
INSIGHTS STRATEGIES

insights
instagram provides valuable
analytics data, including

and follower demographics, to

Monitor key metrics regularly
to identify trends, measure
impressions, reach, engagement, the success of your marketing
efforts, and make data-driven
Use insights from analytics to
refine your content strategy,
experiment with new tactics,
and iterate on what works best
help you understand your audience decisions to optimize your
to achieve your business
and track the performance of your strategy.
objectives.
posts.
 advance analytical
Instagram Ads Manager: If you run paid advertising campaigns on
Instagram, the Ads Manager provides comprehensive analytics to
track the performance of your ads. You can monitor metrics like
reach, impressions, clicks, conversions, and more, helping you

tools
optimize your ad spend and targeting.
Instagram Stories Insights: For Instagram Stories, you can access
insights specific to your story content. This includes metrics like
impressions, exits (when users swipe away from your story),
replies, and taps forward/backward through your stories. These
insights help you understand how users are engaging with your
ephemeral content.
Instagram Shopping Insights: If you use Instagram Shopping to sell
products directly on the platform, you can access insights related to
your shopping posts. This includes metrics like product views,
clicks to your website, and purchases made through Instagram
Shopping tags.
instagram algorithm

past interests engagement hashtags and frequency and

location followings
understanding your
1. Age: While Instagram is popular across age
groups, it tends to skew younger. A significant

audience
portion of its users falls into the 18-34 age range,
with younger demographics, particularly those
aged 18-24, being highly represented. However,
there has been a notable increase in older users
joining the platform in recent years.
2. Gender: Instagram has a fairly balanced gender
distribution, with slightly more female users than
male users. However, this can vary depending on
geographic location and niche interests.
3. Location: Instagram has a global reach, with users
from various countries and regions around the
world. It is particularly popular in urban areas and
among users in developed countries with
widespread access to smartphones and internet
connectivity.
mistake Inconsistent Branding:

s to
• Inconsistent branding across your Instagram
profile can confuse followers and dilute your
brand identity. Ensure your profile, posts, and
stories maintain a cohesive aesthetic and
messaging that aligns with your brand.

avoid Overlooking Hashtags:

• Hashtags are crucial for increasing discoverability
on Instagram. However, using irrelevant or overly
generic hashtags can result in your content getting
lost in a sea of posts. Research and use relevant
hashtags that resonate with your target audience.

Ignoring Trends and Algorithm Changes:

• Instagram's algorithm and trends are
constantly evolving. Stay updated on the latest
changes and trends in the platform to adapt
your strategy accordingly and maintain
visibility.
instagram
Visibility:

stories
Stories appear at the top of users' feeds,
making them one of the first things people
see when they open the app. This prime
placement increases the likelihood of
engagement.
Highlights:
You can save Stories to your profile as
Highlights, which are featured
prominently below your bio. This allows
you to showcase important information,
promotions, or behind-the-scenes content
even after the 24-hour Stories lifespan.
 IGTV
(Instagram
• IGTV allows users to share longer-form

TV):
video content, up to 60 minutes in length
for larger accounts and up to 10 minutes
for smaller accounts.
• It's a great platform for sharing in-depth
content such as tutorials, behind-the-scenes
footage, product demonstrations,
interviews, or storytelling.

reels
• Reels are short, entertaining videos, similar
to TikTok, with a maximum length of 60
seconds.
• They offer a variety of creative tools like
music, AR effects, text, and stickers,
allowing users to create engaging and
shareable content.
 instagram l
1. Real-time Engagement: Instagram Live enables direct
interaction with your audience through comments and
reactions. You can answer questions, respond to
comments, and even bring viewers on camera for a live
Q&A session or interview.
2. Announcements and Updates: Use Instagram Live to
make important announcements, share updates about
your business, or launch new products or services. The
live format adds excitement and immediacy to your
message.
3. Live Events and Demonstrations: Use Instagram Live
to broadcast live events, workshops, or demonstrations.
This could include product demos, tutorials, cooking
classes, fitness sessions, or industry panels. Live video
allows viewers to participate and engage with the
content in real-time.
instagr Compelling Visuals:

am ads
• Use eye-catching visuals that
accurately represent your brand
and capture the attention of users
as they scroll through their feed.

Use Instagram Stories Ads:

• Instagram Stories Ads are full-
screen, immersive ads that
appear in between users' Stories.
Experiment with Ad Formats:
• Test different formats to see
which ones resonate best with
your audience and drive the
highest engagement and
conversions.
influencer
marketing
Influencer marketing on Instagram is a potent strategy
for businesses seeking to tap into engaged audiences
and bolster brand awareness. The first step involves
meticulous research to identify influencers whose
content resonates with the target demographic and
aligns with the brand's ethos. Establishing genuine
connections with these influencers is paramount,
fostering trust and understanding. Clear
communication of campaign objectives and
expectations ensures a cohesive collaboration.
Encouraging influencers to create authentic content
that seamlessly integrates the brand message is key,
steering clear of overtly promotional tones
 case
study
nike
 ‘just do it’
nike- “just do it”campaign:
Nike's "Just Do It" campaign is

campaign
one of the most iconic and
enduring marketing campaigns
of all time. On Instagram, Nike
leveraged powerful storytelling
and user-generated content to
engage with its audience
what made it
• Compelling Storytelling: Nike's "Just Do It"

successful?
messaging resonates with people on a personal
level, inspiring them to push their limits and strive
for greatness.
• User-Generated Content: Nike encouraged its
followers to share their own stories of overcoming
challenges and achieving success, using the hashtag
#JustDoIt. This not only increased engagement but
also created a sense of community around the
brand.
lessons learned
Authenticity Matters:
Authentic storytelling that resonates with
your audience can have a powerful impact
on brand perception and loyalty.

Engage Your Audience:

Encouraging user-generated content can
foster a deeper connection with your
audience and turn them into brand
advocates.
thank
you