SUMMER TRAINING PROJECT

REPORT
On
“A Study on Sales Promotion strategies
of TVS Motors in Lucknow City”

PRESENTED BY
PRANSHU SINGH
MBA IIIrd Semester
Roll No. 1220672239
 Introduction
“Sales Promotion is the diverse
collection of incentive tools, mostly
short-term, designed to stimulate
quicker and/or greater purchase of
particular product/services by
consumers or the trade.”
 Company Profile
TVS Motor Company Limited

Founded 1978
Founder T. V. Sundram Iyengar
Headquarters Chennai Tamil Nadu India
Number of locations 4 two-wheeler and 1 three-wheeler
plants
Area served Worldwide
Key people  Venu Srinivasan
(Chairman Emeritus)
 Sudarshan Venu
(Managing Director)
Products  Two-wheeler
 Three-wheeler
 Automobile parts
Services  Vehicle service
Parent Sundaram - Clayton Limited (57.40%)
Website www.tvsmotor.com
 Objectives of the Study
To know about the sales & promotional strategies
implemented by TVS Motors in Lucknow City.
To compare the demand of Two Wheeler between TVS
Motors and Competitors.
To study the various factor affecting the sales of TVS
Motor in Lucknow City.
Research Methodology
The research Design undertaken was a descriptive
research .
Sample Size - 176
Sample Unit - Customers of TVS Motors (Lucknow)
Sample Area - Lucknow
Sampling Technique – Simple Random Sampling
Technique
Universe - Lucknow
Data Collection Method – Primary & Secondary
Data
Limitations of the study
Courtesy bias& the behaviour of the customer while
approaching them to fill the questionnaire was
unpredictable.
 Time and work constraints were also there.
 Limited information & Respondent’s unavailability.
 Time pressure and fatigue on the part of respondents
and interviewer.
 Lack of customer’s cooperation was a major constraint.
 Majority of the customer were too aggressive in nature.
 FINDINGS
 TVS enjoys a high patronage from its customers.
 Most of the customers had a good experience of shopping at
TVS.
 The satisfaction levels can also measured with the level of
recommendations to friends and associates; It is evident that
more than 80% customers are satisfied with the service offered
at TVS
 The probability that the customers would repeat that purchase
at the same showroom is high, which is a good sign.
 It has been observed that 10% of customers have reported a
slack in the delivery process.
 SUGGESTIONS
 Some of the customers have complained about the slack in the
delivery process and timings. Therefore, this is the area which I
recommend to the showroom to focus a little bit more. It needs
to improve its delivery process and time. Need to become little
quick and fast.
 Some of the customers have also complained about the after
purchase services provided by the showroom. Even though the
complaints are minor, the showroom needs to resolve the
customer after purchase service issues in order to achieve
customer satisfaction.
 The maximum sale of TVS constitute of scooters so it is quite
obvious that the motorcycles are lagging behind some or other
way, so various sales promotional activities should be
CONCLUSION
 The summer training project was good experience in two
months. It enables to come the different opinion of the
customer about the TVS motors.TVS motors taking many
opinions from the customer they utilize all the opinion in
new production. Company should design new and attractive
offers as well as policies such as warranty so as it is helpful
in promotion process. In the context of price, quality, service
back up, maintenance and safety. It was possible to
understand the level of customer satisfaction factors.
Promotion activities very useful to know all information
about product at TVS. TVS motors price is not very high
compare to the competitor product so everyone can buy as
per his/her need.
THANK YOU