DESIGN

IDEAS TO
IMPROVE
TABLE OF CONTENTS

01 02 03
IMPROVEMEN
STRENGTHS WEAKNESSES
T IDEAS
Rappi offers a wide range of
products and services,
making it convenient for
users to find almost
everything they need in one
place. However, there are
several areas that could be
enhanced to improve the
overall user experience.
 STRENGTHENS
DIVERSE SELECTION OF
QUICK DELIVERY
PRODUCTS
The platform provides quick delivery and real- Users can access a diverse selection of products,
time order tracking, giving more confidence to from food to personal care items, enhacing the
customers. platform´s versatility.

PROMOTIONS AND MULTIPLE PAYMENT

DISCOUNTS OPTIONS
Rappi frequently offers promotions, discounts, The platform have multiple payment options,
and special offers, allowing users to save money including credit/debit cards and cash on
on their purchases. delivery.
As we can see in the video, Rappi
has an option called ¨Turbo¨ that
has all the features mentioned…
 DISADVANTAGES

ADDITIONAL EXCESSIVE LACK OF SOCIAL

CHARGES
Some users have reported
encountering additional
charges that are not
transparently communicated,
leading to confusion at the
moment of payment.
ADVERTISING
Excessive advertising on the
platform can disrupt the user
experience, making it more
intrusive.
RESPONSABILITY
There are concerns about
Rappi´s social responsibility
towards workers, including
issues related to working
conditions, labor rights, and
employee benefits.
IMPROVEMENT ESTRATEGIES
● Enhancing transparency regarding additional
charges would build trust and improve user
satisfaction.
● Reducing intrusive advertising and ensuring
relevant, non-disruptive ad placements would
enhance the overall user experience.
● Improving social responsibility practices, such as
better working conditions and benefits for workers,
would demonstrate a commitment to ethical
business practices and enhance the platform's
reputation."
 THAN
KS!
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