MEDIA AND INFORMATION

SOURCES
 TYPES OF
INFORMATION
SOURCES
 TYPES OF
INFORMATION
SOURCES
 TYPES OF
INFORMATION
SOURCES
 SOURCES OF INFORMATION

INDIGENOUS MEDIA
 INDIGENOUS MEDIA

A native; local; originating or

produced naturally in a particular
region or locality.
 INDIGENOUS MEDIA
INDIGENOUS KNOWLEDGE

is an unconventional source of information. It is also

known as local knowledge.

It may contrast with the international knowledge

system generated by universities, research institutions
and private firms.
it is the knowledge that
is unique to a given
culture or society.
-
Warren 1991
Examples for IK: Muyongs : Ifugao’s
traditional land use zoning system
 INDIGENOUS MEDIA(IM)

• IM is owned, controlled and managed by indigenous peoples in order

for them to develop and produce culturally appropriate information in
the languages understood by the community by utilizing indigenous
materials and resources, reflecting community needs and interests,
visions and aspirations, and independent from vested interest groups
(Indigenous Media, Freedom of Expression and Right to Information:
ASEAN Scenario, 2014).
 INDIGENOUS MEDIA’S
CHARACTERISTICS ARE AS FOLLOWS:

• • oral tradition of communication

• • store information in memories
• • information exchange is face to- face
• • information are contain within the border of the
community.
 SOURCES OF INFORMATION

LIBRARY
 LIBRARY
It is a place in which literary, musical, artistic, or
reference materials (such as books, manuscripts,
recordings, or films) are kept for use but not for
sale.
 TYPES OF LIBRARY
1.ACADEMIC LIBRARY . It serves colleges and universities.
2.PUBLIC LIBRARY. It serves cities and towns of all types.
3.SCHOOL LIBRARY. It serves students from Kindergarten to
Grade 12.
4. SPECIAL LIBRARY- These are in specialized environments,
such as hospitals, corporations, museums, the military, private
business, and the government.
 SOURCES OF INFORMATION

INTERNET
 INTERNET
It is a global computer network providing a variety of
information and communication facilities, consisting
of interconnected networks using standardized
communication protocols.
Unlike similar information found in newspapers or
television broadcasts, information available on the
Internet is not regulated for quality or accuracy;
therefore, it is particularly important for the
individual Internet user to evaluate the resource or
information.
HOW WILL YOU EVALUATE THE
INFORMATION FOUND IN THE
INTERNET?
1. Authorship.
It is critical to relate the ideas you find at a
site to a particular author, organization, or
business. In this way, there is a degree of
accountability for any of the ideas
expressed. Be especially wary of sites in
which the author or sponsoring organization
is not clearly stated.
2. Publishing body.
Anyone with an Internet Service Provider
(AT&T, UP.net, NMU, etc.) can put up a
Web page. As a result, you need to have
some idea whether the group claiming
responsibility for the information on the
Web site is legitimate.
3. Accuracy and Verifiability.
A source of information is known to be
scholarly when it provides references to the
information presented. In this way, the
reader can confirm whether the information
is accurate or the author's conclusions
reasonable.
4. Currency .
Some information is very time sensitive. For example, a page
talking about the top rate Web search engines in 1997 is going
to be horribly out of date in 2000. There have been incredible
changes in search engine technology and new developments
appear almost monthly. However, a page discussing the Civil
War is likely still relevant today even if the page was created in
1996 and has not been updated. Regardless, a site should
always provide some indication of when the information was
created or the site was last updated.
Other alternative forms of communication and distribution have
become popular. These include social media, blogs, and flash
mob performances. These alternative forms provide greater
freedom and power to ordinary individuals and are a quicker
way of distributing information. The downside is that a lot of
the information being passed around is biased and inaccurate
ACCURACY, RELIABILITY AND
VALUE OF INFORMATION
1. Reliability of information –
Information is said to be reliable if it can
be verified and evaluated. Others refer to
the trustworthiness of the source in
evaluating the reliability of information.
2. Accuracy of information –
Accuracy refers to the closeness of the report to
the actual data. Measurement of accuracy varies,
depending on the type of information being
evaluated. Forecasts are said to be accurate if the
report is similar to the actual data. Financial
information is considered accurate if the values
are correct, properly classified, and presented.
3. Value of information –
Information is said to be of value if it aids
the user in making or improving decisions
4. Authority of the source –
Much of the information we gather daily do not
come from a primary source but are passed on
through secondary sources such as writers,
reporters, and the like. Sources with an
established expertise on the subject matter are
considered as having sound authority on the
subject.
5. Timeliness –
Reliability, accuracy, and value of information may
vary based on the time it was produced or acquired.
While a piece of information may have been found
accurate, reliable, and valuable during the time it was
produced, it may become irrelevant and inaccurate
with the passing of time (thus making it less valuable).
Other information may be timeless, proven to be the
same in reliability, accuracy, and value throughout
history.