Presented to :

Md. Ashadullah, PhD

Associate Professor, Chairperson
Department of Management Studies
Jahangirnagar University
Savar,Dhaka-1342

Presented by:
Name Class ID
SK Mubin Hosen 1853
Babul Hossain 1854
Md. Kazi Abdul Mumin 1859
Hridoy Chondro 1863
Md. Naimur Rahman 1870
 Introduction

 Books are necessary for educational purpose and entertaining

 78% people like to read books on hand all over the world
 A person spend too much time to find desired books by going to
store and searching
 MISSION
To provide clients with an amazing
shopping experience by providing a
wide range of books and associated
products, as well as top-notch customer
service.

VISION
To create a welcoming environment
where readers off all ages may
congregate to explore, discover, and
discuss their favorite books.
 Logo & Company Name

Where Every Page Has a Story……..

 Business Model

 Customer can Pay the Bill in Any way:

 Cash on Delivery
 Mobile Banking
 Credit Card
 Online Services
 Distribution will be Centrally Controlled
 Main Suppliers are Local Market of Nilkhet & Bangla-Bazar
 Financial Business Plan
250000

200000

150000

100000

50000

0
2022 2023 2024

Sales Gross Margin Profit

 SWOT Analysis

Strengths Weaknesses
Wide selection Limited marketing budget
of books High competition from online retailers
Prime location
in a busy area
SWOT
Opportunities Threats
Increasing demand for e-books Changing consumer preferences
Partnership with schools and libraries Rising operational cost
 Marketing Strategy

 Build an author platform

 Execute a strategic pre-launch campaign
 Understanding the audience
 Crafting the perfect message
 Selecting the right brands for advertising
 Engage audiences through virtual events
 Cultivate relationships with book bloggers
 Target Customers

- Students
- Teachers
- Researchers
- Book Lovers
 Digital Platform

 Facebook Page
 Apps
 Website
 Gmail
 Our Service

We provide all kinds of books

 Customer Advantages of Our Book Stores:

6.Refund 1.Convenience

5.Service time 2.Selection

4.Delivery 3.Prices