A PROJECT REPORT ON

“MEDICAL TOURISM AND GROWTH OF HEALTH CARE SECTOR

IN TAMIL NADU”

SUBMITTED To

CENTRE FOR ONLINE LEARNING

Dr. D.Y .PATIL VIDYAPEETH, PUNE

IN PARTIAL FULFILMENT OF DEGREE OF
MASTER OF BUSINESS ADMISTRATION
BY NIRUPAM DUTTA
PRN:2105022866 BATCH 2021-2023
 INTRODUCTION

Medical Tourism in Tamil Nadu

Envisioning the potential of medical tourism in the state. Tamil Nadu has come a long
way in carving a niche for itself in this field. Today, medical tourism in India is
synonymous with Tamil Nadu, and Chennai, Vellore, Madurai and Coimbatore have a
stellar role to play in the burgeoning medical tourism industry. Tamil Nadu is a pioneer
in providing the best healthcare

Customer Satisfaction

Customer Expectation
continue……

This study helps to identify its service quality of the Hospitals both public and
private by which the industry can further improve its performance to enjoy high
reputation among patients.

This study also helps to making necessary changes in the attributes of the
services offered by the Hospital industry, so that the patients can enjoy the
benefits of the service provider.

The need for the study also arises to identify and offer additional services
according to the expectations of the patients.
 Objective of Study

1. To determine the patient profile in Tamilnadu districts.

2. To identify the perception and expectation level of the hospital service.

3. To identify the relative importance of service quality weights preferred by

patients.

4. To determine the overall satisfaction of the patients towards hospitals in

Tamilnadu

5. To suggest the ways to improve the quality of service in hospital.

 Scope of Study

The Project entitled “Service Quality Assessment in Hospitals with special reference to

Selected Districts in Tamilnadu” will enable from the patients point of view to refer the

performance of the Hospitals, their relative growth and thereby decide on to continue to the

same. The outcome of the study, which is based on the above aspects, can be utilized by the

Health Department.
 Research Methodology
To study consumers’ expectations, perception and their satisfaction level it was required to examine
the following aspects
• Patients’ expectations from the behavior of the doctors,
• Patients’ expectations from the behavior of the medical assistants,
• Patients’ expectations from the quality of administration of hospitals,
• Patients’ expectations from the services provided by the hospitals,
• Patients’ perceptions for the behavior of the doctors,
• Patients’ perceptions for the behavior of the medical assistants,
• Patients’ perceptions for the quality of administration of hospitals,
• Patients’ perceptions for the services provided by the hospitals,
• Patients’ satisfaction level for the behavior of the doctors,
• Patients’ satisfaction level for the behavior of the medical assistants,
• Patients’ satisfaction level for the quality of administration of hospitals a
Conclusion
This Research project would explain differences in the perceived quality of services provided
by public and private hospitals.

This contention was reasonably supported: private hospitals were evaluated better on
responsiveness, communication, and discipline.

By responding to these needs, hospitals in Tamilnadu districts can improve their image and be
perceived more favorably.

Private hospitals are playing a meaningful role in Tamilnadu districts, by justifying their
existence, continuous and growth.

These results also suggest that service quality can be improved in the health care sector by
gradually exposing the hospitals to market incentives.
Suggestions
It is suggested to improve the patient’s satisfaction level thro providing more amenities to the
patients then only the more number of patients are preferred to select Tamilnadu hospitals.

• The public Hospitals may be allowed (funded) by the State Govt. to set-up additional
infrastructure to cope with the rush generated by their populist measure and implement other
facilities. So that the patients who are beneficiary of systems like GHS are not inconvenienced.

• The Government hospitals want to improve the various factors that can affect the patients’
satisfaction like behavior of doctors and the availability of specialized doctors.
THANK YOU