Personal Brand Exploration Project

Jonathan Sosa-Medina
Project & Portfolio 1: Personal Branding April 21, 2024
GOALS

Career Category: Starting My Career

- Short Term Career Goal
Immediately after graduation (2025)
Find an entry level Associate Producer job with ESPN
Apply through jobs.disneycareers.com,

Connect with employees from ESPN through LinkedIn

- Longer Term Goal (2035)
Grow within ESPN to reach position of On-Air Sports Broadcaster or Sports Commentator specifically for
baseball
Profession

Occupation:
Sports Broadcasting

Potential Job Titles:

 Play-by-Play commentator
 Sideline/On field reporter
 Talk show host

Source: Disney Careers

Target Audience

Fox CBS
MLB ESPN HBO WWE
Sports Sports
X

X X

X X
X
Source: Book Yourself Solid
 Competition

Zachary Macer Jonathan Sosa-Medina

 Work Experience
1 year 9months as Television Producer for UM Television
2 years 4 months as Freelance Sports Reporter
Currently in internship as a Television Broadcast Assistant for the Miami Heat
 Work Experience
3 years as Medical Assistant for Visiting Physicians Assoc.
2 years as Clinical Research Assistant for Visionary Investigators Network

 Education  Education
Broadcasting Journalism B.S.C from the University of Miami
Currently student enrolled in Sportscasting B.S. at Full Sail University
 Noteworthy Experience
 Noteworthy Experience
CPR Certified


CPR Certified & Certified as Clinical Medical Assistant
Skills and Proficiencies
Radio Production: 2 endorsements  Skills and Proficiencies
Leadership Development: 2 endorsements Microsoft Office: 0 endorsements
Team Building: 2 endorsements
Adobe Creative Cloud: 0 endorsements
 Overall Online Presence
 Overall Online Presence
Over 300 connections, customized banner, polished headshot, detailed
bio/profile summary Only 6 connections, customized banner, non-professional headshot, short bio, no
profile summary
Source: LinkedIn
 Identity

 Core Values: Golden Circle: Passion:

-Why?
- Balance To bring joy and entertainment to anyone Baseball
- Fun -How?
Through joyful & comical yet honest reporting
- Joy
-What?
- Peace Live On-air broadcasting
- Success

Vision: Increase knowledge and Superpower: To be able to get a laugh out Guiding Principle:
viewership to as many fans specifically in of almost anyone I interact with You only live once, if you do it right
the sport of baseball once is enough!

Conceptual Material: Start With Why, Core Values Discovery Exercise

Promise and Position

o Promise:
I will help Major League Baseball increase viewership by
reminding views the beauty of baseball through funny and honest
reporting and broadcast.

o Position:
Laughable honest broadcaster
Networking
Industry Events
 National Student Electronic Media  Miami Marlins Baseball to Business Workshop
Convention Date: TBD
Location: Miami, FL
Date(s): Oct 23-26, 2024
Objective: Social networking event for closer
Location: Seattle, WA connection to the community, deeper connectivity
and commercial opportunities
Objective: Educational Sessions on Broadcasting
techniques, entertainment marketing and TV/Radio

Mentorship:
Seeking professional broadcaster with at least 15 years in baseball
broadcasting; A man or women who is passionate about the sport and
holds ethics and morality to a high standard.

Source: Miami Marlins, College Broadcasters Inc.

 Digital Marketing

 Online ID Calculator
Digital Marketing Strategy to Improve Online ID Calculator Score
- Volume: Zero While Exuding Brand Archetype
- Relevance: Low
Points of Focus: Volume & Diversity
- Purity: Low
- Diversity: Low Type of Content:
- Validation: Low I have in the works to start a baseball podcast called “Home Run Trot” that will be 15-30
minutes long and will dive into the daily baseball news on and off the field.
Brand Archetype: The Entertainer
Description: A person who centers their Primary Tools for Distribution:
message through joy, fun, and laughter to be
Major social media platforms will be use to represent the podcast such as Instagram
able to entertain their audience.
(emphasis on Instagram Reels), X, and Facebook. Another platform will be YouTube as I
will record video while making the Podcast to have multiple version and perspectives of
Conceptual Materials: Kaye Putman, Brand
the Yourself,
“Home Run Career Blast
Trot”.
 Personal Development

Technical Skills Transferable Skills

-ERP Software - Public Speaking

Task: Complete ”Managing ERP Task: Complete “Creative and Delivering

Implementation course Engaging Presentations” course
Org: LinkedIn Learning
Org: Udemy
Date: May 2024
Date: June 2024
- Professional Writing
- EAI System
Task: Complete “A Crash Course in
Task: Complete “Data Integration: Writing Well: Learn to Write with More
EAI Patterns for Beginners” course Style, Flair, and Impact” course
Org: Skillsoft Org: LinkedIn Learning
Date: June 2024 Date: April 2024

Source: O-Net Online, LinkedIn Learning, Udemy, Skillsoft

References

Associate Producer I at DISNEY

https://jobs.disneycareers.com/job/bristol/associate-producer-i/391/63990630800
Book Yourself Solid Illustrated: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate
Marketing and Selling
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Entertainer Brand Archetype: Psychology-Driven Brand Strategy
https://www.kayeputnam.com/brand-archetype-entertainer/
Online ID Calculator – Career Blast
https://careerblast.tv/online-id-calculator/
Online Reputation Management (2020 Guide): Brand Yourself
https://brandyourself.com/online-reputation-management
Welcome to Seattle Oct. 23-26 for the NSEMC– College Broadcasters, Inc
https://10times.com/nsemc-seattle
Zachary Macer
https://www.linkedin.com/in/zachary-macer/