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Slides Week 14 Decision Making
Slides Week 14 Decision Making
Cognitive Psychology
Connecting Mind, Research, and Everyday Experience
E. Bruce Goldstein (4th Edition)
● Discuss and evaluate gestalt approach to problem solving with examples from your
lived experiences
Student Presentation time!
● Tutorial Attendance
● Class Attendance
Reasoning & Decision Making
Chapter 13
Reasoning and Decision Making
● DECISIONS—making choices between alternatives.
● The process of drawing conclusions
● Reasoning: Cognitive processes by which people start with
information and come to conclusions that go beyond that information
● Deductive reasoning: involves sequence of statements called
syllogisms.
● Inductive reasoning: arrive at conclusions about what is probably
true, based on evidence.
● Definite conclusions: deductive reasoning
● Probable conclusions: inductive reasoning
Deductive Reasoning
● Drawing a logical conclusion about what must be true from a
set of premises or facts
● Syllogisms: Two premises followed by a conclusion that
describes the relationship between categories in the premises
https://www.youtube.com/watch?v=t7NE7apn-PA
Syllogisms
● Conditional syllogisms: Syllogisms where the first premise has
the form “if…, then…”
● Antecedent: The first part of the first premise (“if…”)
● Consequent: The proposition that comes after the
antecedent (“then…”)
If it is raining, then it is cold outside.
Antecedent Consequent
It is raining.
Therefore, it is cold outside.
4 Types of Conditional Syllogisms
● Affirming the antecedent: Stating that the antecedent is true
1. Observation: All sushi places I’ve seen in Vancouver charge a lot for
sashimi. When I visited my family in Ottawa, the sashimi was expensive too.
They gave subjects $5 and told them that based on a coin flip they would
either win an additional $5 or lose $3. Subjects rated their happiness before
the experiment started and then predicted how their happiness would change
if they won the coin toss (gain $5, so they have $10) or lost it (lose $3, so they
have $2). -Notice that before the experiment, the subjects predicted that the
negative effect of losing $3 would be greater than the positive effect of
winning $5 -. So, after their gamble, the positive effect of winning and
negative effect of losing turned out to be about equal
Decision Making