PRESENTED BY

JATIN DUTTA
ADITYA AMOLI
ADITYA NAGPAL
DHRUV MITTAL
INTRODUCTION

HealthKart, a part of Bright

Lifecare Pvt. Ltd. is an online
portal for Dietary
supplements and health
devices in the Health care
industry in India. Prashant
Tandon and Sameer
Maheshwari founded the
company in 2011.
 ABOUT

HealthKart is a trusted house of brands with

MuscleBlaze and HK Vitals being India’s
no. 1 sports nutrition and online vitamin
brands. HealthKart also offers a
comprehensive range of products dedicated
to the vegan community, kids and women
for their wellness and fitness needs.
 PROGRESS
when E- commerce had just begun to
take off in India, and because
Healthcare was an untapped market,
there was a huge opportunity to
become the number 1 in the market.
Using these strategies, in a matter of a
year; the company began to grow by
multiple folds.
With an average transaction size
ranging between Rs 1,500 and Rs
2,000, the company had completed
around 30,000 transactions.
HealthKart in India has grown from a humble team of 4 in March 2011 to strength of 100+, heading
towards the cherished goal of becoming India’s e-health mega store. Focusing on consumer healthcare
products, HealthKart India presently sells over 10,000 fitness, personal care and health products online
across different categories. Shipping all over India everyday, the venture's estimated annual revenue is
currently $90.8M per year.
Healthkart revenue rose to Rs 369.3 crore in the financial year ended March 2020, from Rs 209.1 crore.
WEBSITE OVERVIEW
ADVERTISING STRATEGY
 HEALTHKART hire fitness
influencers for doing their
advertisement and also targeting
their audience through social
platforms like Twitter, Instagram
and Facebook.
Guiding their audience by uploading
fitness videos and diet support.
MESSAGE FROM LEGEND