Business Plan Format Agnes Azul, CHP,

MSBA-HRM
for Agritourism Business
Instruction: Strictly follow

P R E S E N TAT I O N T I T L E
the format stated herein

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 P R E S E N TAT I O N T I T L E
EXECUTIVE SUMMARY

• WRITE THIS THE LAST AFTER YOU HAVE DONE ALL THE CHAPTERS

•CONTAINS THE FOLLOWING: BRIEFLY INTRODUCE YOUR BUSINESS NAME, LOCATION, TYPE OF
AGRITOURISM BUSINESS

•MARKET OPPORTUNITY SUMMARY OF YOUR MARKET RESEARCH, INCLUDING MARKET

SIZE, GROWTH OF POTENTIAL MARKETING TRENDS

•HIGHLIGHT THE OPPORTUNITIES IN THE MARKET AND HOW YOUR BUSINESS WILL FIT INTO THE GAP

•PRODUCTS AND SERVICES – HIGHLIGHT THE AGRITOURISM PRODUCTS AND SERVICES TO OFFER TO
YOUR CLIENTS

•USPS AND DIFFERENTIATORS

•MARKETING AND SALES STRATEGIES – OUTLINE YOUR SALES AND MARKETING STRATEGIES,
MARKETING PLATFORMS YOU ARE GOING TO USE HOW DO YOU PLAN ON ACQUIRING CUSTOMERS,
ETC.

•TOPOGRAPHY DESCRIBE THE LAND FEATURES (ROLLING HILLLS

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 P R E S E N TAT I O N T I T L E
EXECUTIVE SUMMARY

SAFETY AND RISK MANAGEMENT

FARM SAFETY PLAN
PLANS OF OPERATION
STAFF EDUCATION AND TRAINING
FINANCIAL HIGHLIGHTS – BRIEFLY SUMMARIZE YOUR FINANCIAL PROJECTIONS FOR
THE INITIAL YEARS OF BUSINESS OPERATIONS, INCLUDE CAPITAL AS INVESTMENT
REQUIREMENTS, ASSOCIATED START UPS, PROJECTED REVENUES AND PROFIT
FORECASTS

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 P R E S E N TAT I O N T I T L E
I. BUSINESS OVERVIEW
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CONTAINS DETAILED INFORMATION OF THE
FOLLOWING:
1. DESCRIPTIOIN OF THE KIND OF
AGRITOURISM BUSINESS AND ITS NAME AND
LOGO, LEGAL REQUIREMENTS
2. STRUCTURE OF THE AGRITOURISM BUSINESS
WHETHER IT IS SOLE PROPIETORSHIP,
PARTNERSHIP OR CORPORATION (JUSTIFY)
3. LOCATION PROVIDE VICINITY MAP

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 P R E S E N TAT I O N T I T L E
CONTINUATION...
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4. OWNERS AND DESCRIBE WHAT SHARES THEY
OWN AND THEIR RESPONSIBILITIES FOR
EFFICIENTLY MANAGING THE BUSINESS
5, MISSION STATEMENT – SUMMARIZE THE
BUSINESS' OBJECTIVES, CORE PRINCIPLES,
VALUES AND BE CLEAR AND BRIEF
6. FUTURE GOALS – ASPIRATIONS AND VISION,
INCLUDE THE BUSINESS SHORT-TERM AND
LONG-TERM GOALS, BUSINESS EXPANSION AND
ADDITION OF SERVICES
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 P R E S E N TAT I O N T I T L E
II. MARKET ANALYSIS
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OFFERS A THOROUGH UNDERSTANDING OF THE IDNSUTRY WITH
THE TARGET MARKET, COMPETITORSS, AND GWOTH
OPPORTUNITES. MARKET SIZEAND GROWTH POTENTIAL
WHETEHR YOU WILL TARGET A NICHE OR A MUCH BROADER
MARKET JUSTIFY
COMPETITIVE ANALYSIS – IDENTIFY AND ANALYSE DIRECT AND
INDIRECT COMPETITOR, THEIR STRENGTHS,WEAKNESSES, AND
DESCRIBE WHAT DIFFERENTIATE YOUR BUSINESS FROM YOUR
COMPETITORS. POINT OUT YOUR COMPETITIVE ADVANTAGES
REGULATORY ENVIRONMENT – LIST OF REGULATIONS AND
LICENSING REQUIREMENTS THAT MAY AFFECT THE BUSINESS,
ZONING AND LAND USE REGULATIONS, BUSINESS LICENSES AND
PERMITS, HEALTH AND FOOD SAAFETY REGUALTIONS,
LAIBILITY AND INSUREANCE, ETC.

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 P R E S E N TAT I O N T I T L E
A. PRODUCTS AND SERVICES
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DESCRIBE SPECIFIC SERVICES AND PRODUCTS
THAT WILL BE OFFERED TO CUSTOMERS.
HIGHLIGHT YOUR OFFERINGS, PRODUTCS AND
SERVICES MENU DESCRIBE EACH SERVICE. YOU
MAY ALSO ADD OTHER SERVICES

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B. SALES AND MARKETING

P R E S E N TAT I O N T I T L E
STRATEGIES
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IT IS A LIST OF STRATEGIES TO BE USED TO ATTRACT
AND RETAIN YOUR CLIENTS. INCLUDE YOUR USP
(UNIQUE SELLING PROPOSITION) DEPENDENT ON THE
MARKET YOU WILL SERVE,
EQUIPMENT YOU USE, UNIQUE SERVICES YOU WILL
PROVIDE
PRICING STRATEGY – DESCRIBE YOUR PRICING
STRATEGY – HOW YOU PLAN TO PRICE YOUR
PRODUCTS AND SERVICES AND STAY COMPETITIVE IN
THE LOCAL MARKET, MENTION ANY DISCOUNTS YOU
PLAN ON OFFERING TO ATTRACT NEW CUSTOMERS

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 P R E S E N TAT I O N T I T L E
MARKETING STRATEGIES
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DISCUSS YOUR MARKETING STRATEGIES TO
MARKET YOUR SERVICES. INCLUDE A CLEAR
DESCRIPTION OF THE 4Ps
Customer retention – describe your customer retention
strategies and how you plan to execute them, focus on
customer acquisition and retain them

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 P R E S E N TAT I O N T I T L E
III. Operations Plan
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Outline the processes and procedures Involved in your
business operations, such as staffing requirements and
operational processes.
Staffing and Training – staffing requirements, no. Of
employees, qualifications, training required, duties they will
perform
Operational processes – outline the processes and the
procedures you will use to run your agritourism business.
This may include visitor reservations and bookings, farm
activities management, hospitality mgt, food service and
retail management, etc.
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 P R E S E N TAT I O N T I T L E
Operation plan

•C. Equipment and Machinery – list of equipment and

machinery required for agritourism, example, farm
vehicles, livestock equipments, kitchen equipment and
workshop equipment, safety equipments, etc. Explain
how these will help you maintain quality standards and
improve the efficiency of your business operations.

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 P R E S E N TAT I O N T I T L E
IV. MANAGEMENT
TEAM
Organizational Structure

Detailed description of each manager's experience

and qualifications, duties and responsibilities

Compensation plan

advisors/consultants

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 P R E S E N TAT I O N T I T L E
V. FINANCIAL Provide a summary of your business
financial projections for the first three years
PLAN
Profit and Loss Statement – describe details
such as projected revenue, operational
costs, and service costs

Cash Flow Statement – cash flow for the

first three years of your operation should be
estimated and described in this section

Balance sheet – create a projected balance

sheet documenting your agritourism
business assets, liabilities and equity

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Financial plan
Break even point – determine and
mention your business preak even
point – the point at which your
business costs and revenues will be
equal
P R E S E N TAT I O N T I T L E
Financing Needs – calculate costs
associated with starting an
agritourism business and estimate
your financing needs and how much
capital you need to raise to operate
your business. BE REALISTIC with
your finaancial projections
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 P R E S E N TAT I O N T I T L E
Appendices

•Survey questionnaire – market research

through Gform use Geographic
Segmentation

•Legal Documentation – permits, licenses

•Documentation – Product brochures

sample, marketing materials and
operational procedures

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 P R E S E N TAT I O N T I T L E
Short Bond Paper

•Justify

•1.5 line spacing

•Observe default margin

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•TNR

•FS 11

•Bold all Chapter Title FS 14 Center

•Ring Bind with acetate cover and paper board

pink color

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 P R E S E N TAT I O N T I T L E
The way to
get started
is to quit
talking and
begin doing.

Walt Disney
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 P R E S E N TAT I O N T I T L E
Thank you

Presenter Name • Email •

Website
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