GROUP 6:

WENDY’S
COMPANY
BSHM 1B
Introduction:
• Wendy's now known as the Wendy's/Arby's Group after the recent merger
of the two companies now comprises the third largest quick service
restaurant company and is comprised of two brands Wendy's and Arby's,
generate about $12 billion in system wide sales and comprise 10,000
restaurants. The industry as whole is dominated by what is termed the
"big four" which comprises McDonalds, Burger King, Wendy's/Arby's
Group and Yum Brands. Currently, McDonalds has gained the most
attention among businesses within the quick service industry which is
shown through their strong advantage in market penetration as well as
total revenue, while the Wendy's has been generally recognized as the
leader in quality and customer service.
• Wendy's started out as a single store in downtown Columbus, Ohio and
from inception was born placing utmost importance on providing quality
so much in fact that founder Dave Thomas put the phrase "quality is in
our recipe" was placed in their logo. Today, there are approximately
6,000 Wendy's restaurants in operation in the United States and in 21
other countries and territories. Wendy's has seen slow but steady growth
but financially and intuitionally, since their start in 1969 by reaching the
milestones of going public in September of 1976,going global in 1988,
and reaching 5,000 stores by march of 1997.
• Wendy's Philippines is owned and managed by the Udenna
Corporation through its food group subsidiary, Eight-8-Ate Holdings,
Inc., fully acquiring all Wendy's restaurants in the Philippines,
becoming the master franchisee of Wendy's in the country.
• This brand of freshness came to Philippine shores in 1982, and for
three decades, Wendy's has been the go-to restaurant when one is
craving a hefty serving of salad and a huge iced tea with a taste of
home to go along with a burger made of 100 percent pure beef.
Company Profile: Mission

• Wendy's Mission Statement is "Do the Right Thing!" By doing the

right thing, it incorporates People Excellence within its culture.
Applaud your people. Model the behavior you wang. Involve others.
Grow leaders. Yield -- be flexible. We at Wendy's strive energy day
to uphold and implement the standards and morals that our founder,
Dave Thomas, instilled in the Wendy's name: Doing it "Dave's
Way!" "He we nevwr cut corners". We, along with Dave, truly
believe we are the " Employer of Choice" and you will too.
 Vision:

• To continuously grow stakeholder value by leveraging the

strengths of vibrant, independent restaurants brands.
 Before.

UDENNA Corporation, through its food group

Marketing subsidiary, Eight-8-Ate Holdings, Inc., announced its
full acquisition of all 51 Wendy’s restaurants in the
Aspects: Philippines, becoming the master franchisee of
Wendy’s in the country. This deal is UDENNA’s latest
Industry venture in the highly competitive food and restaurant
sector following its acquisition of Enderun Colleges,
Analysis Philippine Family Mart , and Conti’s Bakeshop and
Restaurant. Eight-8-Ate also operates and manages
Conti’s Bakeshop and Restaurant.
During:
• The Company has taken significant steps in an effort to
protect its employees and customers:
• Closing our dining rooms, with a focus on delivery and
drive-thru services, to better serve our communities.
• Continuously reinforcing our strict food safety
procedures, personal hygiene standards, handwashing
requirements and sanitation protocols through
additional retraining and communications.
• Increasing daily restaurant deep cleaning procedures
across the system.
• Implementing travel restrictions for Company
employees and moved to a remote work arrangement
for most office-based employees.
• Remaining in close contact with public health experts,
government agencies and legislators to ensure we are
responding appropriately
• Future:

• Wendy’s eyes on accelerated global expansion.

• As the chain moves forward with unit
development, it will do so knowing that
COVID has accelerated consumer’s demand for
convenience and digital avenues. Wendy's
recent push for innovation dates back a few
years ago when it launched the Smart 2.0
prototype and created a new global standard.
The conversation centered around enhancing
the restaurant experience, freshening the look,
and connecting digital into the physical space.
That meant integration of the mobile order app,
curbside, kiosks, and pickup shelves.
Target Market:

• Fast food was everyone’s favorite hangout in the weekdays or

even during the weekends but however from the past couple
years changing habits to older generations, people lower and
middle class within the age of 38-60 and especially younger
adults 23-37 or what we like to call Millennials. These group
of age are more oriented about the fastfood culture and have
been much more focused on their health and eating habits
compared to how it used to be for the people within this age
so Wendy’s took up to analyze a number of factors to analyze
the target market.
38-60 years old people Younger Adults 23-37 years old or we
called Millennials

The reason why we choose this consumers it’s because this group of
people is more health conscious and most of the time they wanted
to eat in fast foods restaurant.
 Micro-Environment:
• Micro-environment factors such as
competition norms impact the competitive
Competitors advantage of the firm. The Wendy's Company
can use country’s economic factor such as
Analysis: Macro- growth rate, inflation & industry’s economic
Environment indicators such as Restaurants industry growth
rate, consumer spending etc to forecast the
growth trajectory of not only sectoryname
sector but also that of the organization.
 • The Macro-environment
factors such as – inflation
rate, savings rate, interest
rate, foreign exchange rate
Competitors: and economic cycle
Macro-Environment determine the aggregate
demand and aggregate
investment in an economy.
 Top competitors include:

1.)McDonald’s

2.)Burger King
Competitor Profile:
3.)Papa John’s Pizza

4.)KFC

5.)Pizza Hut
 Mc Donald’s
Wendy’s and McDonald’s decreasing because people are
seeking healthier options. Their menus are similar in
options as well as price but quality, revenue, and costs
associated to history as well as the amount of stores, differs
significantly between Wendy’s and McDonald’s.
Wendy’s and McDonald’s compete well in pricing
categories. Depending on the region of their target market,
the menus feature different items and prices dependent upon
the current market value in the specified location.
For example, Wendy’s created the Bacon Portabella Melt on
Brioche while McDonald’s has tried to do similar with their
Sirloin Burger. Unfortunately for McDonald’s their attempts
at this new strategy have been unsuccessful. This failure is
partially because customers consider McDonald’s meals as
lower quality and cheap, so they are not willing to spend the
extra money for the new food items.
Mc Donald’s SWOT Analysis:
• Strengths:
• 1. A strong reputation, brand name, and image
• 2. Stable income
• 3. Delicious meals
• 4. Technology developments
• 5. McDonald’s – a real estate firm
• 6. Large market share
• 7. Leader in quick-service restaurants
• 8. Health and Quality Control Protocol Improvements
• 9. Technology Acquisitions
• 10. Effective marketing strategies
• Weaknesses:
• 1. Unhealthy food image
• 2. Franchise business model
• 3. Supply chain disruptions
• 4. Customers lose due to intense competition
• 5. Unbalance meals
• 6. Employee Dissatisfaction
• 7. McDonald’s breakfast menu is no longer appealing
• 8. Dissatisfied Franchisees
• Opportunities:
• 1. Innovative Products
• 2. Rebuilding Brand Image
• 3. Freebies and discounts offer
• 4. Increasing demand for healthy products
• 5. McDelivery and Mobile Order
• 6. Global Expansion
• Threats:
• 1. Risky investments in technology
• 2. High-intensity competitors
• 3. Operational Threat due to Cultural Differences
• 4. Epidemic of public health
• 5. Trends in fast food
• 6. Economic recession
• 7. Concerns regarding the environment
Wendy’s SWOT Analysis:
• Wendy's Strengths
• 1. Wendy's is one of the most popular fast food chain brands with a strong legacy and
experience since it was formed in 1969
• 2. Wendy's has a strong global presence with restaurants in around 50 countries
• 3. It is one of the largest burger chain with more than 6000 stores globally
• 4. Wendy's employee strength is more than 10,000 people working with the company
• 5. Wendy's is a globally recognized brand owing to its strong brand awareness
• 6. The country has a strong supply chain network for its raw materials, bakery
products etc.
• 7. The company is known for its popular for its taste and use of fresh meat instead of
frozen
• 8. Wendy's has a strong financial stability with annual revenue of more than $1 billion
• 9. The company has an effective marketing and advertising strategy via TV
commercials, online ads, digital marketing, social media engagement etc.
• Wendy's Weaknesses:
• 1. Operation of franchisees is difficult to manage to maintain similar
experience across all Wendy's stores
• 2. Less number of locations as compared to its competitors globally
• Wendy's Opportunities:
• 1. Global expansion of Wendy's stores can help increase the business
• 2. Introduce the breakfast menu & other meals in all locations after
making the menu as per customer demand
• 3. Acquisition of smaller restaurants can further strength its market
position
• Wendy's Threats:
• 1. Tough competition from other globally recognized fast good joints
can reduce its market share
• 2. Increase in price of raw materials can reduce margins of Wendy's
company
• 3. People are getting conscious about their health and avoiding
unhealthy fast food
 Burger King
Burger King Notably, the jockeying for the No. 2
burger spot behind McDonald’s MCD is nothing new
for these two chains. Wendy’s overtook Burger King
for silver, for example. Burger King took it right back
three years later. But this past year has been so
anomalous for the industry, it’s worth understanding
just how much Wendy’s gained and Burger King lost
and the case studies behind both trajectories. When
lockdowns first went into place last year and
commuters were taken off the roads, breakfast sales
were hit hard across the industry, including and
especially at Burger King. Wendy’s, however,
managed to ramp up its then-brand new morning
menu despite this challenge and now generates 7% of
its sales from breakfast with an eye on hitting 10%
this year.
Burger King SWOT Analysis:
• Strengths:
• 1. Burger King is a hugely popular brand name and high brand loyalty
• 2. Burger King serves a lot of burgers that is typically not available in
other fast food restaurant.
• 3. Product differentiation with large size
• 4. Growth model not very capital intensive and hence can grow rapidly
• 5. Strong brand equity in fast food has made Burger King a popular brand
• 6. Many people are employed with the brand
• Weaknesses:
• 1. High fat and high calorie food not good for health conscious people
• 2. Intense competition means limited market share growth for Burger
King
• Opportunities:
• 1. Expanding home delivery can really boost Burger King's sales
• 2. Open new branches and outlets at new locations
• 3. Advertise more and give discounts to capture new market
• 4. Product improvement, tailoring it as per tastes of people around the
world can boost Burger King's business worldwide
• Threats:
• 1. Threat from other eating joints/restaurants, which can impact Burger
King's market share
• 2. Health concerns among general public regarding fast food
• 3. Food costs are rising higher than standard inflation
Wendy’s SWOT Analysis:
• Wendy's Strengths:
• 1. Wendy's is one of the most popular fast food chain brands with a strong
legacy and experience since it was formed in 1969
• 2. Wendy's has a strong global presence with restaurants in around 50 countries
• 3. It is one of the largest burger chain with more than 6000 stores globally
• 4. Wendy's employee strength is more than 10,000 people working with the
company
• 5. Wendy's is a globally recognized brand owing to its strong brand awareness
• 6. The country has a strong supply chain network for its raw materials, bakery
products etc.
• 7. The company is known for its popular for its taste and use of fresh meat
instead of frozen
• Wendy's Weaknesses:
• 1. Operation of franchisees is difficult to manage to maintain similar
experience across all Wendy's stores
• 2. Less number of locations as compared to its competitors globally
• Wendy's Opportunities:
• 1. Global expansion of Wendy's stores can help increase the business
• 2. Introduce the breakfast menu & other meals in all locations after
making the menu as per customer demand
• 3. Acquisition of smaller restaurants can further strength its market
position
• Wendy's Threats:
• 1. Tough competition from other globally recognized fast good joints
can reduce its market share
• 2. Increase in price of raw materials can reduce margins of Wendy's
company
• 3. People are getting conscious about their health and avoiding
unhealthy fast food
 Papa John’s Pizza
Papa John's pizzas are known for their
higher-quality toppings, and the high-
quality presentation. The company's
ingredients are healthier than the
competitions. For instance, the meats
used by Papa John's do not contain
fillers. On the other hand, the meats
used by Wendy's do. Also, Papa John's
traditional crust pizza is prepared
using fresh dough, which is never
frozen.
Papa Johns Pizza SWOT Analysis:
• Strengths:

• 1.Good brand name and high brand loyalty

• 2.High quality Ingredients
• 3.Strong employee training program
• 4. Efficient restaurant layout
• Weaknesses:
•
• 1. Limited menu items.
• 2.Franchise management
• 3. Limited number of stores
• Opportunities:

• 1.New menu items

• 2.Venture more into home delivery
• 3.Venture into newer markets
• 4.Create more brand awareness
• Threats:

• 1.Papa John‟s competition offers many varying menu items whereas

Papa John‟s only offers a select offering of pizza, appetizers, and
drinks.

• 2.Health conscious people

Wendy’s SWOT Analysis:
• Strengths
• 1. Wendy's is one of the most popular fast food chain brands with a strong legacy
and experience since it was formed in 1969
• 2. Wendy's has a strong global presence with restaurants in around 50 countries
• 3. It is one of the largest burger chain with more than 6000 stores globally
• 4. Wendy's employee strength is more than 10,000 people working with the
company
• 5. Wendy's is a globally recognized brand owing to its strong brand awareness
• 6. The country has a strong supply chain network for its raw materials, bakery
products etc.
• 7. The company is known for its popular for its taste and use of fresh meat instead
of frozen
• Weaknesses:
• 1. Operation of franchisees is difficult to manage to maintain similar
experience across all Wendy's stores
• 2. Less number of locations as compared to its competitors globally
• Opportunities:
• 1. Global expansion of Wendy's stores can help increase the business
• 2. Introduce the breakfast menu & other meals in all locations after
making the menu as per customer demand
• 3. Acquisition of smaller restaurants can further strength its market
position
• Threats:
• 1. Tough competition from other globally recognized fast good joints
can reduce its market share
• 2. Increase in price of raw materials can reduce margins of Wendy's
company
• 3. People are getting conscious about their health and avoiding
unhealthy fast food
 KFC
KFC Wendy’s became a household name in the fast food
service business way back in 1969 when its first store
opened doors and 1976 when it opened its 500th store. It
majored in serving burger, but along the way, upon
realization of its potential in becoming a top brand in this
industry, it added more food on its menu including soft
drinks, beverages, and fries. Wendy’s has been involved a
fair share of business dealing with other partners in the
industry all along in bid some experts view as an advantage
to its operations since such deals allow it to expand and
maximize its potency in the market. It thus implies that
Wendy’s is also an active competitor in this industry that
can never be overlooked. Wendy’s has a strong market share
in US and its social media marketing is top notch and hence
it is one of the top KFC competitors in US.
 KFC SWOT Analysis:
• Strengths :
• 1. KFC is a hugely popular brand name in fast food and has high brand loyalty across the world
• 2. KFC offers a high number of products like burgers, chicken wings etc. along with their signature
menu
• 3. Hygienic food, clean stores and quick service are strong points for the brand across all its locations
• 4. KFC has good advertising and marketing through TVCs, online ads, print media and OOH hoardings
• 5. Strong trademarks recipes makes its food standout
• 6. KFC has presence in more than 150 countries through 20,000+ stores
• 7. It has been recognized by several awards for its business operations worldwide
• 8. The company has an annual revenue of more than $25 billion
• 9. KFC creates customized and locally preferred food to target audiences across different geographies
and cultures
• 10. The brand has a good digital marketing strategy and engages with its users via social media, video
content, contests, discount coupons etc.
• Weaknesses:

• 1. Intense competition from other global food chain brands means

limited market share growth.
• 2. KFC has been criticized for allegedly causing harm to animals and
environment, which hurt the brand image.
• Opportunities:

• 1. Introduce more localized food like vegetarian products to tap the market in
some countries
• 2. KFC can introduce home delivery as a regular service as during pandemic
people didn't go outside as before
• 3. Venture into newer markets and offer slightly budget friendly snacks
• 4. More spending on the resources and development as well as introducing
new food items and products can boost KFC
• Threats:

• 1. Threat from other eating joints/restaurants can affect KFC's business

• 2. With the lifestyle of people changing due to growing awareness
about healthier food people now look for something healthy, low
calories and delicious at the same time
• 3. Globally, Kentucky Fried Chicken can face issues like fluctuating
economies, recession, rising food prices etc.
 Wendy’s SWOT Analysis:
• Strengths:
• 1. Wendy's is one of the most popular fast food chain brands with a strong legacy and
experience since it was formed in 1969
• 2. Wendy's has a strong global presence with restaurants in around 50 countries
• 3. It is one of the largest burger chain with more than 6000 stores globally
• 4. Wendy's employee strength is more than 10,000 people working with the company
• 5. Wendy's is a globally recognized brand owing to its strong brand awareness
• 6. The country has a strong supply chain network for its raw materials, bakery
products etc.
• 7. The company is known for its popular for its taste and use of fresh meat instead of
frozen
• Weaknesses:
• 1. Operation of franchisees is difficult to manage to maintain similar
experience across all Wendy's stores
• 2. Less number of locations as compared to its competitors globally
• Opportunities:
• 1. Global expansion of Wendy's stores can help increase the business
• 2. Introduce the breakfast menu & other meals in all locations after
making the menu as per customer demand
• 3. Acquisition of smaller restaurants can further strength its market
position
• Threats:
• 1. Tough competition from other globally recognized fast good joints
can reduce its market share
• 2. Increase in price of raw materials can reduce margins of Wendy's
company
• 3. People are getting conscious about their health and avoiding
unhealthy fast food
 Pizza Hut
Pizza Hut Stronghold in the Pizza market with its
large number of menu items and their varieties is
helping the company in being competitively ahead of
its competitors. Developing markets are the markets
which will be driving the business growth in the
future and Pizza Hut’s main strength is its focus on
generating business and drive growth from the
emerging markets. Stable and strong Parent company:
Yum Brands which is the parent company of the Pizza
Hut and have KFC and Taco Bell brand in its brand
portfolio, is helping Pizza Hut in exploiting the
resources and its networks for the growth of the
business.
Pizza Hut SWOT Analysis:
• Strengths:
• 1.Pizza hut has a premium position in the mind of the customer because it was
the first entrant to launch the Indian pizza franchise.
• 2.Pizza hut’s promotions and brand equity are better than competitors.
• 3.The range of pizza and pasta is outstanding and Pizza hut delivers on its
promise to have an excellent Italian meal.
• 4.The food is of good quality and so is the atmosphere in every restaurant at
Pizza Hut. Pizza hut also gets decent margins due to its higher costs, thereby
giving Pizza hut an excellent sustainability advantage.
• 5.The brand has an excellent presence online and offline with Pizza hut delivery
giving home delivery and Pizza hut also having an online ordering system for its
pizza.
• Weakness:
• 1.Pizza Hut is not available in Remote Area company should concentrate on
Pizza Delivery in such locations to generate more revenue.
• 2.Another downside of the Pizza hut is that after years and new studies of
consumers have shown that consumers are not happy with the same old pizza
flavor and there is more demand in a broader variety of pizzas, the flavor of
their pizzas is there. So, it is important to continue inventing the pizza hut.
• 3.Customer support does not satisfy client needs
• 4.Food is not fresh enough
• 5.It is appropriate to wait very long to be served, even wait to be seated or
requested by the client.
• Opportunities:

• 1.Further extension of the product selection is the greatest option for the pizza hut.
• 2.Opening of New Malls can be a great opportunity for Pizza Hut.
• 3.New Variants according to local taste can be a great opportunity to attract
customers.
• 4.Free Delivery Option can create a good opportunity for the company to reach
masses and remote locations.
• 5.Increasing Competition can also increase the demand of the Pizza.
• 6.More Promotions on Social Media can help the company to grow.
• 7.Various tastes and various crust sizes should be produced by Pizza Hut
• 8.Production of new Food will lift their market share
• 9.Pizza hut will concentrate on eastern taste because western taste is more focused on
• Threats:
• 1.In comparison to pizza or Italian cuisine, Dominos is a single significant
challenge to the pizza hut. Dominos does not have a high-quality pizza as
compared to Pizza Hut, but Dominos is present in most locations where there
is no pizza hut.
• 2.The vast choices of cuisines that a consumer has accessible today through
different food franchisees are another threat.
• 3.Competitors are indirect rivals who frequently carry clients from the Pizza
hut.
• 4.A decrease in pizza intake may also be caused by growing health interest
and individuals becoming more health conscious.
• 5.Pizza hut market share can be influenced by independent restaurants are
offering pizza at lower prices
Wendy’s SWOT Analysis:
• Strengths:
• 1. Wendy's is one of the most popular fast food chain brands with a strong legacy
and experience since it was formed in 1969
• 2. Wendy's has a strong global presence with restaurants in around 50 countries
• 3. It is one of the largest burger chain with more than 6000 stores globally
• 4. Wendy's employee strength is more than 10,000 people working with the company
• 5. Wendy's is a globally recognized brand owing to its strong brand awareness
• 6. The country has a strong supply chain network for its raw materials, bakery
products etc.
• 7. The company is known for its popular for its taste and use of fresh meat instead of
frozen
• Weaknesses:
• 1. Operation of franchisees is difficult to manage to maintain similar
experience across all Wendy's stores
• 2. Less number of locations as compared to its competitors globally
• Opportunities:
• 1. Global expansion of Wendy's stores can help increase the business
• 2. Introduce the breakfast menu & other meals in all locations after
making the menu as per customer demand
• 3. Acquisition of smaller restaurants can further strength its market
position
• Threats:
• 1. Tough competition from other globally recognized fast good joints
can reduce its market share
• 2. Increase in price of raw materials can reduce margins of Wendy's
company
• 3. People are getting conscious about their health and avoiding
unhealthy fast food
 • Wendy's Product Strategy:
• Wendy's is a popular fast food chain
brand, based out of USA. As Wendy's is
well known for its hamburgers, to match
with the competitors, it offers other
varieties of products. There are six
segments in its marketing mix product
Marketing Mix: lines, which are Burgers, Chicken wraps
& more, Fresh-Made Salads, Fries,
Frosty, and Beverages. It has an
additional segment of featured items in
its product line.
• Choco Cookie Overload Frosty Regular ₱42.9
• Choco Cookie Overload Frosty Large ₱77

• Ingredients: EGG, MILK, SOY, WHEAT. Chocolate

Sauce: Sugar, Water, Invert Sugar, Cocoa Powder,
Extracts of Oregano, Flaxseed and Plum (To Preserve
Freshness), Unsweetened Chocolate, Vanilla Extract,
Salt, Soy Lecithin. CONTAINS: SOY. MAY
CONTAIN MILK.
• Black Forest Overload Frosty Regular ₱43
• Black Forest Overload Frosty Large ₱77

• Ingredients: EGG, MILK, SOY, WHEAT.

Chocolate Sauce: Sugar, Water, Invert Sugar,
Cocoa Powder, Extracts of Oregano, Flaxseed and
Plum (To Preserve Freshness), Unsweetened
Chocolate, Vanilla Extract, Salt, Soy Lecithin.
CONTAINS: SOY. MAY CONTAIN MILK.
• Rocky Road Overload Frosty Regular
₱43
• Rocky Road Overload Frosty Large ₱77

• Ingredients: Rocky Road Overload Frosty made

with creamy chcolate frosty base, Topped with
cracks of caramelized walnut, soft marshmallow
and Drizzled with rich chocolate sauce.
• Cheeseburger Deluxe ₱94.6

• Ingredients: Fresh beef patty,

American cheese, crisp lettuce,
tomato, pickle, ketchup, mayo and
onion on a toasted bun.
• Bacon Cheeseburger ₱108.9

• Ingredients: Fresh British beef patty,

Applewood smoked bacon, American
cheese, crisp lettuce, tomato, and mayo
on a toasted bun.
• Dave’s Single with Cheese ₱163.9

• Ingredients: Fresh British beef patty,

American cheese, crisp lettuce, tomato,
pickle, ketchup, mayo, and onion on a
toasted bun.
• Dave’s Double with Cheese ₱258.5

• Ingredients: Double Fresh British beef

patty, American cheese, crisp lettuce,
tomato, pickle, ketchup, mayo, and onion
on a toasted bun
•
• Bacon Mushroom Melt ₱108.9
•
• Ingredients: Fresh British beef patty,
American cheese, cheddar sauce, semi-
crispy bacon and mushrooms on a bun.
• Big Bacon Mushroom Melt ₱174.9

• Ingredients: Premium Large Fresh British

beef patty, American cheese, cheddar sauce,
semi-crispy bacon and mushrooms on a large
bun.
• Baconator Single ₱163.9

• Ingredients: Quarterpound square beef

patty, American cheese, 6 pieces smoked
bacon, ketchup, and mayo on a bun.
• Baconator Double ₱284.9

• Ingredients: Double Quarterpound

square beef patties, American cheese,
12 pieces smoked bacon, ketchup, and
mayo on a bun.
• 1 Pc Chicken with Rice A la Carte ₱86.9

• Ingredients: Chicken with Rice, gravy and

served with soda
• 1 Pc Chicken with Rice Combo
₱108.9

• Ingredients: Chicken with Rice, gravy and

served with soda
• Chicken Nuggets A la Carte ₱115.5

• Ingredients: Wheat Flour, Water, Bleached

Wheat Flour, Salt, Modified Corn Starch,
Spices, Leavening (Sodium Acid
Pyrophosphate, Sodium Bicarbonate,
Monocalcium Phosphate, Sodium Aluminum
Phosphate), Dextrose, Yellow Corn Flour,
Garlic Powder, Citric Acid, Yeast, Spice
Extractives, And Xanthan Gum.
• Chili n Rice Solo ₱110

• Ingredients: Ground beef, tomato

juice, tomato puree, red kidney beans,
small red beans, onion, celery, chili
powder, cumin, garlic powder, salt,
pepper, oregano, cayenne, and sugar
with rice.
• Chili n Potato Solo ₱121

• Ingredients: Ground beef, tomato juice,

tomato puree, red kidney beans, small red
beans, onion, celery, chili powder, cumin,
garlic powder, salt, pepper, oregano,
cayenne, and sugar.
• Chili Classic Solo ₱1211-2

• Ingredients:1-2 pounds of ground beef or leftover

hamburger burger meat, cooked and crumbled,
1large yellow onion, coarsely chopped ,2 ribs of
celery, diced, 1 large green pepper, roasted, 1 tbs
PLUS 1 tsp chili powder, 1 tsp PLUS 1 tsp ground
cumin,1 tsp PLUS 1 tsp garlic powder, ½ tsp ground
black pepper PLUS more as needed, 1 tsp salt PLUS
more as needed, 1 can large red kidney beans,
partially drained, 1 can pink or similar small beans,
partially drained.
• Homestyle Chicken ₱126.5

• Ingredients: Chicken Breast, Water,

Seasoning (Salt, Autolyzed Yeast Extract,
Sugar, Flavor, Chicken, Maltodextrin,
Gum Arabic, Silicon Dioxide, Lactic Acid,
Sunflower Oil, Canola Oil, Dextrose, Grill
Flavor [From Canola Oil], Citric Acid),
Modified Food Starch, Sodium
Phosphates.
•
• Shrimp Fillet Sandwich ₱137.5

• Ingredients: Alaskan pollock filet with a

crunchy panko breading, served with dill
tartar sauce, crinkle-cut pickles, lettuce,
and American cheese on a toasted
premium bun.
• Side Big
• Chunky Chicken Salad ₱75.9 ₱143

• Ingredients: Fresh romaine lettuce,

delicious chicken fillet slices, hard boiled
eggs and tomato wedges, topped with bits
of bacon and a sweet and tangy honey
mustard dressing.
• Waldorf Salad ₱75.9 ₱143

• Ingredients: ½ lemon, juiced,1 cup diced

apples, (1 large apple), 1 cup of grapes
(seedless), ½ cup roasted crushed almonds,
hickory barbeque flavor (or preferably
walnuts),1 tablespoon honey/sugar, 1 dash
salt, ½ cup mango yogurt (preferably low
fat), 2 tablespoons mayonnaise, 1 bundle
crisp romaine lettuce leaves.
• Macaroni Salad ₱53.9 ₱108.9

• Ingredients: Elbow macaroni, Carrot,

Cucumber, Red Gelatin ,Green Gelatin,
Sauce, Pint whipping cream (whipped),
Cheese and Lettuce leaves.
• Natural Cut Fries with Seasalt

• Regular Large Biggie

• ₱42.9 ₱74.8 ₱90.2
• Ingredients: Made 100% from Russet
potatoes and sliced "natural-style" with the
skin on for additional texture and taste,
then cooked in proprietary oil that contains
no allergens and has 0 grams trans fat per
serving. They are finished with a dusting of
natural sea salt to further enhance the
flavor.
• Vanilla Frosty Regular ₱42.9
• Vanilla Frosty Medium ₱67.1
• Vanilla Frosty Large ₱82.5
• Ingredients: Water, Sugar, Powdered
MILK, Sunflower Creamer [Sunflower Oil,
Maltodextrin, MILK Protein, Emulsifier
(E471), Antioxidant (E306)], Whey
(MILK), Stabiliser (E415), Stabiliser
(E412), Flavouring (Flavouring, Dextrose),
Carrageenan [Stabiliser (E407), Dextrin].
• Tiramisu Frosty Tops ₱53.9

• Ingredients: 1 can (14 ounces) sweetened

condensed milk, 2 quarts chocolate milk, 1
teaspoon vanilla extract, 1/4 cup cocoa
powder, 1 carton (8 ounces) Cool Whip,
thawed.
• Medium Large Biggie
• Coke ₱60.5 ₱69.3 ₱86.9
• Medium Large Biggie
• Coke Zero ₱60.5 ₱69.3 ₱86.9
• Medium Large Biggie
• Sprite ₱60.5 ₱69.3 ₱86.9
• Medium Large Biggie
• Sarsi ₱60.5 ₱69.3 ₱86.9
 Medium Large Biggie
Iced Tea Classic ₱66 ₱74.8 ₱92.4
• Medium Large Biggie
• Iced Tea Lite ₱66 ₱74.8 ₱92.4
Place and Distribution:

• Wendy’s generates most of its revenues at its restaurants. However, the

company also occasionally uses kiosks, such as those located in malls
and venues of special events. Customers can also place their orders
through Wendy’s website. In addition, the company allows consumers
to access the menu and special deals through the Wendy’s mobile app.
This component of the marketing mix shows that Wendy’s relies on
opening more restaurants to maximize its growth.
 People/Employees:

• Since Wendy's is a retail chain, people involved in the fast food

industry are the main source of revenue generation because the staffs
are the service providers to the customers. In this case, the company
has maintained the standard to provide world-class services to its
customers. Wendy's always recruits staffs according to their capability
to hard work and molds them according to the company guidelines by
providing proper training sessions for the first few weeks. The
customers also come under this segment because the customers are the
sole reason for the existence of any retailers
Wendy's Promotion & Advertising Strategy:

• Wendy’s promoted its Super Value Menu. The company promotes its
Combo choices, allowing customers to mix and match their favorite
sandwich, drinks and choice of a side item.
• Wendy's often promotes its Super Value Menu, featuring its Junior
Bacon Cheeseburger and 5-piece Crispy Chicken Nuggets, both which
attract younger, price-sensitive consumers.
Marketing Objectives:
• SHORT TERM:
• Hire new employees over the next six (6) months.
• Improve business productivity in 2 months.
• Develop a new product over the next 3 months.
Marketing Objectives:
• LONG TERM:
• 1.Increase the total income of your company by 10% over the next two
years.
• 2.Increase the company's share in its market in 3 years.
• 3.Open new branch location nearby San Jose Del Monte, Bulacan in 5
years.
E-Strat
• Wendy's is presenting itself from the faces of competitors such as Mcdonald's,
Burger King, and Kfc, among others. Wendy's advertisements include a red-
haired mascot who is a huge hit. The firm specializes in both physical and internet
marketing. In terms of online promotion the company makes extensive use of
Facebook, Youtube, and Twitter to reach out the general public with hit songs,
videos and memes. Wendy's employs advertising as its primary method of product
promotion. the corporation,for example advertises its products via
print,television and online media. Wendy's also communicates with clients
through personal selling. Restaurant employees, fro example, frequently persuade
clients to ordee additional items, such as desserts or appetizers. Wendy's employs
sales promotion in the form of short - term zpecial offers and discounts.