Communication

It is the process in which messages

are generated and
sent by one person and received and
translated by
another person.
Communication Skills

Communication skills are abilities you use when giving and receiving different kinds of information.
Skills involves;

• listening,
• speaking,
• observing and
• empathizing.

It's also helpful to understand the differences in how to communicate through face-to-face
interactions, phone conversations and digital communications, like email and social media.
Communication skills are needed to speak appropriately with a wide variety of people whilst
maintaining good eye contact, demonstrate a varied vocabulary and tailor your language to your
audience, listen effectively, present your ideas appropriately, write clearly and concisely, and work
well in a group.
Basic Principles of Communication Process

Below are the basic principles of communication that are also known as 7 C’s of
communication:
Principle of Conciseness

• It states that the message should be conveyed in concise form i.e. in the
best shortest possible way.

• In other words, the message or information should be articulated

completely in such a way that it is forwarded to the desired audience or
receivers in fewer words or signals.
• By following this principle, individuals and organizations can save time
and cost as well.
• It also helps in a much better understanding of the message by excluding
unnecessary and excessive parts of the message.
• This way, it is more convenient to understand the concise message by the
receiver as well.