Food Study in Singapore (CAPI ad CATI)

Industry: Business Impact:

A leading consulting • The results will help our client understand the current landscape of the wholesale centers in Singapore and take necessary action
company in Singapore steps to decide on the future requirements or needs of such wholesale centers in the next 10-15 years.

Research objective & challenges

The study is regarding fresh food supply chains in Singapore and we are looking to gather key insights such as current state, volume imported and circulated in Singapore
among wholesalers, food volume breakdown, historical and future growth, and related infrastructural requirements for fresh food supply

Key challenges:
• Some target groups were difficult to reach out to due to their niche presence

Course5’s solution
 Respondents were recruited as per client requirements in Hotels, Restaurants, Supermarkets, Online Grocery shopping platforms, Wet markets and Catering
 We used a mixed methodology of CAPI and CATI to conduct interviews with these audiences
 Our project management team worked alongside the client to help improve and optimize the questionnaire to ensure the right questions are being asked to the right set of
audience
 Briefing sessions were conducted with the field team to help them understand the study objective, recruit the correct respondents & conduct the interviews effectively
 We had assembled a team of interviews who could speak English and Mandarin so as to overcome the language barrier faced in the wet markets

Result
• Course5 team ensured to take care of the operational aspects and provide client with high quality data along with additional information gained through our field teams to help
them better understand the ground scenario and make the best strategic business decisions

© Course5 Intelligence 1