Case Study –

Measuring Behaviors /
Preferences Of Short-form
Video Consumers.
 CASE STUDY – Measuring Behaviors/Preferences Of Short-form Video Consumers
Study Details Background, Objective and Challenges

Client is an international market

Measuring behaviors / preferences of short-form video consumers, including drivers of behaviors / preferences.
research and analytics company
Key Challenges:
Industry: Social Media
• Initially target audience were those who viewed any short form video for all the 7 days. This question was not targetable due
Mode: CAWI Scope: N12600 to which we saw sharp dip in Incidence Rate, post that client revised the screening from all 7 days to 5 days in a week based
on C5 PM’s suggestion and we were able to resume the field and achieve the desired target for the study.
Timeline: 4 weeks
Course5 Approach and Solution
Targeted Countries & Audience

Countries: • The difficult screening criteria was rightly highlighted to client during the kickoff call and post soft launch the client revised
US, UK, Brazil, India, Japan, France, the targeting for the same.
Germany, South Korea and Australia.
• PM informed regarding the dip in Incidence Rate at the right time post soft launch to all the stake holders.
Target Audience: • PM targeted difficult quotas like Young Males & Hispanics at the initial stage that helped in achieving target on time.
Gen Pop 18+ • PM worked alongside the client throughout the project lifecycle and raised flags on timely basis.

Business Impact Result and Deliverables

The results of this research will

be used to discover • With thorough planning and execution Course5 ensured to meet clients expectations and deliver the best experience.
opportunities for • Smooth execution and delivery of high quality data helped our client to work on their findings, extract desired insights, thus
businesses/brands on short- ensuring they could make strategic business decisions.
form video platforms.

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