Case Study:

Entertainment Industry
Objective Business Impact

To understand the perception, acceptance, The study results will help client understand the top competitors of Anime industry
viewership, fanbase Gundum Anime. The in US and CA and will help them gauge the current market for the same.
objective was to create a brand list of the top
competitors

Key Challenges & Approach

Key Challenges
 The client was mainly wanting to target teens but via their parents.
 The client was looking to create a footprint in US and CA.
 Completing the FW with sample size n-1100 in less than two weeks with infield LOI being a little over 25 minutes and IR close to 10%.
Approach
 Course5 deployed project managers with right experience who can close fast turn-around projects seamlessly with extensive experience in conjoint
projects
 Years of field experience and partner relationships enabled C5 to plan & deploy multiple partners
 Project managers worked alongside the client to help improve and optimize the conjoint to compliment the data collection needs
 Dynamic & diligent field monitoring strategies helped maintain & achieve the multiple quota cells within the fast turn around timelines (6 days in
field)
Outcome

 Meticulous planning and execution help enabled a seamless delivery experience.

 Enabled the client to focus on key insights and core research activities and less on conjoint related aspects
 Fieldwork was closed as per the timelines committed
 Data Quality was intact as per the clients expectations

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