Group 6

MANGO
STICKY
RICE
 PRODUCT/ SERVICE
SAMALENYO MANGO DESIGN
STICKY RICE IS A SOUTHEAST ASIAN DESSERT
MADE OF STICKY RICE, SWEETENED MILK, SUGAR, AND FRESH MANGO
SLICES. IT'S A HEALTHY DESSERT RICH IN VITAMINS A AND C THAT
SUPPORTS DIGESTION AND BOOSTS THE IMMUNE SYSTEM. TOURISTS
VISITING SAMAL ISLAND, CAN TRY THIS DESSERT AT THE BARGE AND
TOURIST REST AREA. IT CAN BE CUSTOMIZED WITH UBE, CHOCOLATE, AND
SWEETENED MILK FLAVORS.
 TARGET MARKE
7-40 Years old – Samal Mango Delight targets this specific age group
because they are honed to enjoy sweet delicacies and are curious about
tasting the rich flavors of the tourism destination they’re visiting.

Foodies and Adventurous Eaters – People who are looking for new
cuisines and distinctive flavors are more likely interested in trying Mango
Sticky Rice. It’s a snack that is refreshing, sweet, and savory and can be
a treat for certified foodies. The Mango sticky rice would be popular to
people who are constantly looking for a snack to eat, and people that are
known for impulse buying.
Capital outlane
TARGET MARKE
-ingredients

materiaLS

RENT
 TARGET MARKET
Tourists and Visitors - they are the one who frequently visits the
island, and as part of that it would be nice if we integrate the flavors of
the island when they visits us. It would as well become interesting for
them to try the sweet mango of the island incorporated with the thick
bonding of the malagkit rice paired with sweetened milk.

Residents of the Island- This ranges from students, workers, teachers,

and the Samalenyo. Residents are often interested in new things they
discover or distinctive products that emerge on the market of Samal.
 TARGET
LOCATION
Our primary target location of our product,
the Mango Sticky Rice is the city of Samal Island.
Samal Island is home to a large Asian community,
contributing to the city's love for Asian cuisine.

In the context of selling a product like Mango Sticky Rice, the target location
could be areas where there is a high demand for Asian cuisine; terminals, ports,
tourism rest areas and eco-tourism destinations. A significant population of
people who enjoy desserts, or where there are few other businesses selling this
product.
COMPETITVE ADVANTAGE
Mango Sticky Rice is a standout dessert that
offers competitive advantages such as high-quality
ingredients and health-conscious options. By
prioritizing fresh and top-notch ingredients, our
dessert delivers a superior taste and texture that
delights the senses. With vegan, gluten-free, and
low-sugar variations available, we cater to a diverse
range of dietary preferences and restrictions.
PROMOTIONAL STRATEGY
We use tarpaulin, online website, and flyers to promote our mango sticky rice.
Tarpaulin highlights the benefits of our product, online website provides easy access to
buy, and flyers help engage customers in conversation and promote our product.