PRODESSIONA

L ELECTIVES 2
PROFESSIONAL
ELECTIVES 2
(BUSINESS ANALYTICS)
OVERVIEW OF
BIG DATA &
BUSINESS
Learning objectives of this topic
After completing this course, you should be able to;

1. Discuss the basic topic concepts on business intelligence, big data and business analytics

2. Trace the evaluation of business analytics; and

3. Give example of big data service providers

 Short Introduction To Business
Analytics
1. Business Analytics is the art of assembling the
data gathered through Business Intelligence in
such a way that it can be analyzed by people. It is
comprised with the tools with which people can
disseminate the data that has been collected, to
produce meaningful conclusions (Fulton, 2013).
2. Business Analytics is the use of data,
information technology, statistical analysis,
quantitative methods, and mathematical or
computer-based models to help managers gain
improved insights about business operations and
make better, fact-based decisions (Evans, 2012).
 Short Introduction To Business
Analytics
3. Business Analytics is comprised with solutions
used to build analysis models and simulations to
create scenarios, understand realities and
predict future states including data mining,
predictive analytics, and statistics.

4. Business Analytics is the study of data through

statistical and operations analysis, the formation
of predictive models, application of optimization
techniques, and the communication of these
results to customers, business partners, and
college executives (Galleto, 2018)
 Short Introduction To Business
Analytics
5. Business Analytics refers to a broad
use of various quantitative techniques such as
statistics, data mining, optimization tools, and
simulation supported by the query and reporting
mechanism to assist decision makers in making
more informed decisions within a closed-loop
framework seeking continuous process
improvement through monitoring and learning (Min,
2017).
Types of Business Analytics

 Descriptive Analytics
 Predictive Analytics
 Diagnostic Analytics
 Prescriptive Analytics
 Cognitive Analytics
 Business Intelligence
1. Business Intelligence as the process of
collecting information from all sources to
make data-driven decisions in an organization
(Fulton, 2013, Galleto, 2018).

2. Business Intelligence as the process of

combining aspects of reporting, monitoring
and alerting, dashboards, scorecards, and ad
hoc query data exploration (Capistrano, 2018,
Galleto, 2018)
Benefits of Business Analytics in Big Data

● Data driven decision-making

● Competitive advantage
● Operational efficiency
● Innovation
Challenges of Business Analytics in Big
Data

● Data quality and integration

● Privacy and security
● Skills gap
● Infrastructure and scalability
 THE HISTORY OF THE BUSINESS
ANALYTICS
Business analytics and technology
have improved at exponential rates and will
likely continue to do so as we look to the
future. It’s important to see how far this
technology has come to place just how
meaningful it has been on business growth
throughout time.
 EVOLUTION OF
BUSINESS ANALYTICS
Business Analytics in a Barter
01 Economy
Business Analytics in the Industrial
02 Era

03 Operational Reporting
Business Analytics in the
04 Digital & Information Ages
 The Future of Business Analytics –
Predictive and Behavioral Analytics

With the introduction of full-

service digital analytics programs like Cyfe,
the world of business analytics has taken yet
another ramped up turn toward innovation.
The future of the evolution of business analytics is bright as we look
to these unprecedented features:

Real-time analytics:

Big data:

Predictive analytics:

Automated analytics:
Big Data and
Business
Analytics
 Three Different Data Structure
Classifications When Analyzing Big Data.

Structured Unstructured

Semi-structured
 Big Data
Big data defines as a term that
describes the large volume of structured and
unstructured data which can be analyzed for
insights needed for better decisions and
strategic business moves.
How Big Data Works
Big data can be categorized as
unstructured or structured. Structured data
consists of information already managed by
the organization in databases and
spreadsheets; it is frequently numeric in
nature.
The Uses of Big Data
Data analysts look at the
relationship between different types of data,
such as demographic data and purchase
history, to determine whether a correlation
exists. Such assessments may be done in-
house or externally by a third-party that
focuses on processing big data into digestible
formats.
Four Aspects That Define Big Data

Veracity velocity

Variety Volume
 “
BIG DATA

Store, manage and analyze large

volumes of data.
 KINDS OF BIG
DATA
• Data generation analysis
• Data aggregation as a service
• Analytics as a service
• Full fledge management analytics
• Free data aggregator
• Free data knowledge discovery
 KEY VALUES MARKERS

How Much
Data? Large Market

1 2 3

Talented
Term
 Investment In Big Data Such As:
1. Infrastructure- This includes investments in hardware like servers and storage systems, as well as software for
data management, processing, and analysis.

2. Analytics Tools: Companies often allocate funds to acquire or develop analytics capabilities to derive insights
from big data.

3. Data Management Solutions: Investment in data management solutions, including data integration, data
governance, and data quality tools, is essential for organizations to effectively handle the volume, velocity, and
variety of big data.

4. Cloud Services: With the increasing adoption of cloud computing, investment in cloud-based big data solutions
and services has been growing. Cloud platforms offer scalable and cost-effective infrastructure for storing and
processing large volumes of data.

5. Security and Privacy: As data privacy and security concerns become more prominent, investment in technologies
and solutions to secure big data environments and ensure regulatory compliance is also increasing.

6. Industry-specific Solutions: Various industries such as healthcare, finance, retail, and manufacturing are investing
in big data technologies tailored to their specific needs and challenges.
 Providers Of Big Data Services
1. Accenture Philippines: As a global consulting and technology services company, Accenture offers big data
analytics services to clients in the Philippines.

2. IBM Philippines: IBM offers various big data and analytics solutions tailored to businesses in the Philippines.

3. Microsoft Philippines: Microsoft offers Azure cloud services, including Azure Data Services, which enable
organizations in the Philippines to store, process, and analyze big data using Microsoft's cloud platform.

4. SAS Philippines: SAS provides analytics solutions that help organizations in the Philippines harness the power of
big data. Their offerings include data management, advanced analytics, and AI solutions.

5. Teradata Philippines: Teradata offers big data analytics solutions to organizations in the Philippines, including
data warehousing, analytics platforms, and consulting services to help businesses leverage their data for
insights.
 Providers Of Big Data Services
6. Oracle Philippines: Oracle provides big data solutions such as Oracle Big Data Cloud Service and Oracle Analytics
Cloud to businesses in the Philippines.

These solutions help organizations manage and analyze large volumes of data effectively.
7. Dell EMC Philippines: Dell EMC offers infrastructure solutions for big data, including storage, servers, and
networking equipment that enable organizations in the Philippines to build and manage their big data
environments.

8. Innovuze Solutions: Innovuze Solutions is a technology company based in the Philippines that offers big data
analytics services, including data mining, predictive analytics, and business intelligence solutions to businesses in
various industries.

9. Exist Software Labs: Exist Software Labs is a software development company in the Philippines that provides big
data solutions, including data management, analytics, and visualization services to businesses looking to leverage
their data assets.

10. Pointwest Technologies Corporation: Pointwest Technologies offers data analytics and business intelligence
services to organizations in the Philippines. They provide expertise in data management, data warehousing, and
analytics to help businesses make data-driven decisions.
 55%
Saturn is a gas giant and has rings

333,000.00
Neptune is the farthest planet from the Sun

659 K
Earth is a planet that harbors life
 Statistical data

80% 90%
Neptune Mars
Neptune is the farthest planet Despite being red, Mars is a
from the Sun very cold planet
Tablet
mockup
You can replace the image on the
screen with your own work. Just
right-click on it and select
“Replace image”
Phone mockup

You can replace the image on

the screen with your own work.
Just right-click on it and select
“Replace image”
Thanks!
Do you have any questions?

Reporters:

Christine Sonza
Luis Philip Gonzales
Hans Allen Parez