‫الفصل ‪ :4‬انترفيو‬

‫تسويق‬
 ‫فهرس‪:‬‬

‫حياة الكاتب‪.‬‬ ‫‪.1‬‬

‫قراءة النص‬ ‫‪.2‬‬
‫المعجم اللغوي‬ ‫‪.3‬‬
‫الفكرة العامة للنص‬ ‫‪.4‬‬
‫تسويق‬
 ‫‪01‬‬
‫حياة الكاتب‬
 ‫حياة الكاتب‬

‫أمير تاج السر روائي سوداني ولد في السودان عام‬

‫‪ .1960‬يعمل طبيبا لألمراض الباطنية في قطر‪ .‬كتب‬
‫الشعر مبكرا ثم اتجه إلى كتابة الرواية في أواخر‬
‫الثمانينيات‪ .‬صدر له أربعة وعشرون كتابا في‬
‫الرواية والسيرة والشعر‪ .‬من أعماله‪" :‬مهر الصياح"‪،‬‬
‫"توترات القبطي" و"العطر الفرنسي" (التي صدرت‬
‫كلها في العام ‪" ،)2009‬زحف النمل" (‪)2010‬‬
‫و"صائد اليرقات" (‪ )2010‬التي وصلت إلى القائمة‬
‫القصيرة للجائزة العالمية للرواية العربية عام ‪2011‬‬
‫وترجمت إلى اإلنجليزية واإليطالية‪ .‬ترشحت روايته‬
‫"‪ )2013( "366‬في القائمة الطويلة لجائزة العام‬
‫‪ ،2014‬وكانت ضمن الروايات الفائزة بجائزة كتارا‬
‫للرواية العربية للعام ‪ .2015‬وصلت روايته "منتجع‬
‫‪ .‬الساحرات" إلى القائمة الطويلة لجائزة العام ‪2017‬‬
 ‫‪02‬‬
‫المعجم اللغوي‬
 Terme en arabe Traduction en français

‫الجوع المهني‬ Faim professionnelle

‫سيثة التغذية‬ Malnutrition

‫ترنح رهي‬ Fléchissement

‫مزمتا‬ Anodin

‫الشروط ساذجة‬ Conditions naïves

‫العمد والبرلمانيين‬ Les notables et les parlementaires

‫الحصيلة تعين طلبا‬ Le bilan a besoin d'un candidat

‫اقتحمنا األحار‬ Nous avons envahi les bosquets

‫كيانه األسمر الداكن‬ Son être sombre

‫بطاقته الشخصية‬ Sa carte d'identité

‫األجتماعي‬ Social
‫حقار ثجر غابات‬ Haqar, de la forêt de Gebat

‫قبليا رعشائريا‬ Tribalement et régionalement

‫العراقي‬ L'Irak

‫الدلنج‬ Al-Dalang

‫اإلريترية‬ Érythréenne

‫الخدمة العامة‬ Service public

‫الطبية‬ Médicale

‫الممرضين األبيض‬ Les infirmiers blancs

‫حزاته العالجي‬ Ses chaussures thérapeutiques

 ‫‪03‬‬
‫الفكرة العامة للنص‬
 ‫تعيين ممرضين جدد ‪ُ .‬يذكر أن المؤلف هو درتيس‪ ،‬وهو من العاملين في المستشفى‪ ،‬ويشار‬
‫‪.‬إلى فرح الجميع بقرار التعيينات الجديدة‬

‫يتم تقديم شروط التعيين‪ ،‬التي تظهر سذاجتها وغرابتها‪ ،‬مثل الشهادة االبتدائية وحدود العمر‬
‫المحددة‪ .‬ثم يوجه النص االنتباه إلى حقار ثجر غابات‪ ،‬وهو شخصية مثيرة لالهتمام تعبر‬
‫‪.‬عن الرفض للنظام والقوانين‬

‫يتبين في النص كيف تتصاعد التوترات مع حقار ثجر غابات وكيف تتجسد هذه التوترات‬
‫في المواقف التي تتناولها القصة‪ ،‬مثل تعبئة االختبارات واالستجوابات الصارمة لحقار من‬
‫‪.‬قبل كبير الممرضين‬

‫وفي النهاية‪ُ ،‬يظهر النص قبول حقار بعد اجتيازه االختبار‪ ،‬مما ُيظهر التغيير في تصرفاته‬
‫ومواقفه‪ .‬ينتهي النص بتعبير حقار عن فرحته ألمه التي ستأتي لتلقي العالج في المستشفى‪،‬‬
‫تسويق‬

‫‪.‬ويظهر ذلك كتجسيد للتطور في الشخصية والتغيير في المواقف‬

‫باختصار‪ُ ،‬يظهر النص تحوالت الشخصيات وتطورها على مدى األحداث‪ ،‬مما ُيبرز‬
‫‪.‬التغييرات والتحوالت في الظروف المهنية والشخصية‬
 ‫النهاية‬
‫تسويق‬
 Guiding principles ‫تسويق‬

Mercury Mars
It’s the closest planet Despite being red, is
to the Sun actually a cold place
‫تسويق‬

Venus Jupiter
It’s the second planet It’s the biggest planet
from the Sun of them all
 Market share
Mercury
It’s the closest planet
to the Sun

Mars
Despite being red, is
actually a cold place

2018 2020 2021 Jupiter

Follow the link in the graph to modify its data and then paste It’s the biggest planet
the new one here. For more info, click here of them all

‫تسويق‬
‫تسويق‬ Buyer persona profile
Purchase Age and
Experiences
frequency gender
25 Once a week Venus has high
01
% temperatures

35 1-3 days per week 20 - 45 25 - 42 Earth is where

02
% we live on
Mars Jupiter
40 It’s the closest It’s the largest Pluto is now a
4-7 days per week 03
% planet to the Sun planet of them all dwarf planet

‫تسويق‬
 Buyer journey
Awareness
Venus is the second planet
from the Sun

Consideratio
nvery coldbeing
Despite
place
red, Mars is a

Decision
Jupiter is the biggest planet
in the Solar System

‫تسويق‬
These are some
of the tips:
Do you know what helps you make your point
clear?
Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience

won’t miss the point of your presentation

‫تسويق‬
 Competitor analysis

Mercury Venus
‫تسويق‬

It’s the closest planet to the Venus has a beautiful name

Sun and the smallest in the and is the second planet
Solar System from the Sun

‫تسويق‬
 ‫تسويق‬
Awesome
words
‫تسويق‬
 Sales funnel ‫تسويق‬
Awarenes
Interest s
Saturn is composed of
hydrogen and helium
Mercury is the closest planet
to the Sun
Decision
Purchase Despite being red, Mars is a
very cold place
Jupiter is the biggest object
in the Solar System

‫تسويق‬
 ‫تسويق‬

150,000
‫تسويق‬

Big numbers catch your audience’s attention

‫تسويق‬
 SWOT analysis ‫تسويق‬
Weaknesses Threats
It’s the biggest object It is composed of
in the Solar System hydrogen and helium

S W O T
‫تسويق‬

Strengths Opportunities
Mercury is the closest Despite being red,
planet to the Sun Mars is a cold place
 Goals ‫تسويق‬
Mercury Saturn
Mercury is the closest Saturn is a gas giant and
planet to the Sun has several rings

Venus Neptune
Venus is the second planet Neptune is the farthest
from the Sun planet from the Sun
‫تسويق‬

Jupiter Mars
It is the biggest planet in Despite being red, Mars is
the Solar System actually a cold place
 Strategy ‫تسويق‬
Key
Goal Key
action 1 action 2

Jupiter Mercury Mars Neptune

‫تسويق‬

Jupiter is the Mercury is the Mars is actually a Venus has a

biggest planet smallest planet very cold place beautiful name
 Key action items ‫تسويق‬
Second
First quarter Third quarter
quarter
Here you can describe Here you can describe Here you can describe
Key action 1 your items for the your items for the your items for the
quarter quarter quarter

Here you can describe Here you can describe Here you can describe
Key action 2 your items for the your items for the your items for the
quarter quarter quarter

Here you can describe Here you can describe Here you can describe
Key action 3 your items for the your items for the your items for the
quarter quarter quarter

‫تسويق‬
 ‫تسويق‬

A picture always
reinforces the
‫تسويق‬

concept
Images reveal large amounts of data, so
remember: use an image instead of a long
text. Your audience will appreciate it

‫تسويق‬
 Timeline

Day 1 Day 2 Day 3 Day 4

Jupiter Mercury Mars Neptune

‫تسويق‬

Jupiter is the Mercury is the Mars is actually a Venus has a

biggest planet smallest planet very cold place beautiful name
 ‫تسويق‬
Budget
Quarterly
budget
$20,000,000

8M 5M 7M
‫تسويق‬

Mercury Jupiter Saturn

Mercury is the closest planet It is the biggest planet in the Saturn is a gas giant and has
to the Sun Solar System several rings
‫تسويق‬ KPI overview

Mercury Jupiter
Mercury is the It’s the biggest
closest planet to object in the Solar
the Sun System

‫تسويق‬
 KPI overview ‫تسويق‬
5,400 2022 2025 2028
Mars is full of iron
oxide dust

5,000
It’s the closest planet
to the Sun
‫تسويق‬

3,800
It’s the second planet Follow the link in the graph to modify its data and then paste
from the Sun the new one here. For more info, click here
 A picture is
worth a
thousand words
‫تسويق‬

‫تسويق‬
 Our team

John Bones Jenna Doe Timmy Jimmy

‫تسويق‬

You can speak a bit about this You can speak a bit about this You can speak a bit about this
person here person here person here

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