What is a “Elevator Pitch”?

• Succinct and persuasive message to grab attention

in :30 seconds to 2 minutes

• Ends with a call to action

• Carefully planned, and well-practiced

Business Communication: Process and Product, 6th Cdn. Edition Ch. 14, Slide 1
What about these informal,
short meetings and encounters?

30 seconds to 30 minutes –
The Leader’s Script is flexible!

Business Communication: Process and Product, 6th Cdn. Edition Ch. 14, Slide 2
The Leader’s Script
 The Components
 Attention-grabber
 Intro Self + Subject
 Message statement
 Structural statement &/or
Supporting points
 Strong conclusion:
Summary / Restate message
 Call to action
Business Communication: Process and Product, 6th Cdn. Edition Ch. 14, Slide 3
Developing an Effective Pitch
Your Personal Brand

 Another approach to developing your pitch:

- Carmine Gallo
https://www.youtube.com/watch?v=phyU2BThK4Q

Business Communication: Process and Product, 6th Cdn. Edition Ch. 14, Slide 4
 Development of your
60 second “Pitch”
• You will use the Leader’s Script to
sculpt your pitch
• Convey your personal brand to an
employer for your dream job, sell a
product/service or pitch your topic
• Work in pairs to present your ideas
• Then present to the class
Business Communication: Process and Product, 6th Cdn. Edition Ch. 14, Slide 5