Business Plan Development

By: Gilbert E. Soliven

Date: May 6 to 10, 2024

Venue: Reotutar Institute of Science, Arts and Trades, Inc.
 CONTENTS
• Definition of Business Plan
• Objectives of Business Plan Development
• Components of Business Plan
– General Information
– Executive Summary
– Market
– Organizational Structure
– Technical Aspects
– Financial Management
 DEFINITION
• A Business Plan is a comprehensive document that outlines
and organization’s goals and strategies it will use to achieve
them.
• It include sections on market analysis, product or service
offerings, marketing and sales strategies, organizational
structure, financial projections, and risk management.
OBJECTIVE OF BUSINESS PLAN DEVELOPMENT
• The primary objective is to provide a roadmap for the
organization’s success.
– It helps clarify objectives
– Define strategies
– Attract investors or secure funding
– Guides in operations
– Adapt to changes in the business environment
 COMPONENTS – General Information
• Organizational profile
• The Vision, Mission of the organization
• The Project Description
 COMPONENTS – Executive Summary
• This is the rationale of your business plan

What When Where

Why How
 COMPONENTS – Market
• Market Analysis
it involves researching and evaluating various aspects of a
market to understand its dynamics and opportunities

• Target Buyers – Who will buy my services or products?

 Conducting Market Analysis
• Analyze Industry Trends
– Market size
– Growth rate
– Major Players
– Emerging Technologies and Innovations

• Assess your Competitors

– Identify direct and indirect competitors, their strengths, weaknesses,
market positioning, pricing strategies, and market share
 Conducting Market Analysis
• Evaluate Demand and Pricing
– Estimate the demand for your product or service and,
– Determine optimal pricing based on customer perceptions,
competitor pricing, and value proposition
• Regulatory and Legal Factors
– Industry regulations
– Licensing requirements
– Intellectual Property Rights
 Conducting Market Analysis
• Gather Data
– Surveys, interviews, FGDs, secondary research, analysis on online
trends and social media
• Draw Conclusions and Recommendations
– Synthesize the information gathered from your analysis
• Update Regularly
– Market analysis is not a one time task rather an on-going process
 COMPONENTS – Organizational Structure
• Organizational Structure – The Who’s who?
the framework that outlines how activities are organized,
controlled, and coordinated within the organization

– Hierarchy
– Departmentalization
– Span of Control
– Chain of command
– Centralization vs. Decentralization
– Formalization
Business Model Canvass (BMC)
Thank You so much!