THE MICE INDUSTRY:

MEANING AND
IMPORTANCE
CHAPTER 9
 MICE INDUSTRY
◦ MEETINGS
◦INCENTIVES
◦CONVENTION
◦EXHIBITION
 MEANING: MEETINGS

In hospitality management, meetings refer to organized gatherings of staff

members, management, or stakeholders within a hospitality establishment or
organization. These gatherings serve various purposes, including discussing
operational issues, planning events, setting goals, providing updates, sharing
information, and fostering teamwork and collaboration. Meetings in hospitality
management are essential for effective communication, decision-making,
problem-solving, and ensuring alignment towards common objectives. They play
a crucial role in maintaining high standards of service, enhancing guest
satisfaction, and achieving operational excellence within the hospitality industry.
 IMPORTANCE : MEETINGS

Meetings play a crucial role in hospitality management for several reasons. They
provide a platform for team collaboration, allowing staff to discuss upcoming
events, operational issues, and guest feedback. Meetings also facilitate effective
communication, ensuring that everyone is on the same page regarding goals, tasks,
and expectations. Additionally, they offer opportunities for problem-solving,
brainstorming innovative ideas, and implementing strategies to enhance guest
satisfaction and operational efficiency. Overall, meetings foster teamwork,
accountability, and alignment within the hospitality organization, ultimately
contributing to its success and guest experience.
 FORMS OF MEETINGS :

◦ CLINIC - a workshop where attendees learn by doing. It involves small groups who interact with each
other individually.

◦ FORUM - an assembly for a discussion of the group's common concerns, featuring a panel of experts who
take opposite sides of an issue.

◦ SEMINAR - a gathering of professionals who work together under the guidance of a discussion leader.

◦ SYMPOSIUM - a meeting where a subject is discussed by experts and a consensus of the group is
gathered.
 FORMS OF MEETINGS :

Workshop – a small group led by a trainer concentrating on skill

enhancement

Conference - a formal meeting of professionals for exchange of opinions

and information.

Convention - a large meeting of people assembled for a common purpose.

 FORMS OF MEETINGS :

◦ Colloquium - an informal discussion on group-selected topics.

◦ Panel -consists of two more speakers stating their viewpoints.

◦ Lecture - a meeting in which an expert speaker addresses an

audience
 MEANING : INCENTIVES

In hospitality management, incentives refer to rewards, bonuses, or benefits offered to

employees as a means of motivating, engaging, and retaining them. These incentives can
take various forms, such as monetary bonuses, recognition programs, career advancement
opportunities, extra vacation days, or other perks. The goal of incentives in hospitality
management is to incentivize desirable behaviors, such as providing exceptional guest
service, achieving performance targets, improving productivity, or demonstrating
leadership qualities. By offering incentives, hospitality businesses aim to enhance
employee morale, foster a positive work environment, increase job satisfaction, and
ultimately drive overall performance and guest satisfaction within the organization.
 IMPORTANCE: INCENTIVES

Incentives are vital in hospitality management for motivating and retaining employees,
driving performance, and enhancing guest satisfaction. By offering incentives such as
bonuses, recognition programs, or career advancement opportunities, hospitality businesses
can inspire employees to deliver exceptional service, exceed targets, and maintain high levels
of productivity. Incentives also foster a positive work environment, boost morale, and
promote loyalty among staff members. Moreover, incentivizing employees can lead to
increased guest satisfaction, as motivated and engaged staff are more likely to provide
personalized service, anticipate guest needs, and go the extra mile to ensure memorable
experiences. Overall, incentives in hospitality management play a critical role in employee
engagement, retention, and ultimately, the success of the business.
 MEANING : CONVENTIONS

In hospitality management, conventions refer to large-scale gatherings or meetings organized for

professionals, stakeholders, or individuals within a specific industry or field. These events typically involve
educational sessions, workshops, seminars, networking opportunities, and exhibitions related to the
industry's products, services, trends, and innovations. In the context of hospitality management,
conventions often focus on topics such as hotel management, tourism trends, event planning, restaurant
operations, and hospitality technology. Conventions provide a platform for knowledge exchange,
networking, business development, and collaboration among industry professionals, suppliers, and
stakeholders. They also serve as opportunities for destination promotion, showcasing a city or region's
hospitality offerings, infrastructure, and attractions to potential visitors and event organizers. Overall,
conventions in hospitality management play a crucial role in professional development, industry
advancement, destination marketing, and economic growth.
 IMPORTANCE: CONVENTIONS

◦ Firstly, they attract a large number of attendees, which leads to increased tourism revenue for the
destination. Attendees often stay in local hotels, dine in restaurants, and participate in various leisure
activities, boosting the local economy.
◦ Secondly, conventions serve as platforms for networking, knowledge exchange, and business
opportunities within the tourism and hospitality industry. Professionals, suppliers, and stakeholders
come together to share insights, discuss trends, and form partnerships, leading to collaboration and
innovation.
◦ Additionally, conventions help showcase a destination's infrastructure, facilities, and hospitality
services, promoting it as a viable option for future events and tourism. This exposure can attract future
conventions, conferences, and events, generating long-term economic benefits for the destination.
 MEANING : EXHIBITION

In hospitality management, an exhibition refers to a specialized

event or showcase where businesses and organizations within the
hospitality industry display their products, services, and
innovations to a targeted audience. Exhibitions can focus on
various aspects of hospitality, including hotel management,
tourism destinations, restaurant services, event planning, and
hospitality technology.
 IMPORTANCE : EXHIBITION

◦ Destination Promotion: Exhibitions provide a platform to showcase a destination's attractions, facilities, and
hospitality offerings to a wide audience. This exposure can attract tourists, event organizers, and potential
business partners, ultimately driving tourism and hospitality revenue.

◦ Networking and Business Opportunities: Exhibitions bring together professionals, suppliers, and
stakeholders from the tourism and hospitality industry. This facilitates networking, knowledge exchange, and
the formation of strategic partnerships, leading to business growth and collaboration.

◦ Product and Service Showcase: Exhibitions allow tourism and hospitality businesses to display their
products, services, and innovations to a targeted audience. This enables them to generate leads, attract
customers, and gather feedback, thereby improving their offerings and staying competitive in the market.
 IMPORTANCE : EXHIBITION

◦ Market Research and Trends: Exhibitions provide insights into industry trends, consumer preferences, and
market demands. By observing competitor offerings and engaging with attendees, businesses can gather
valuable market research data to inform their strategies and decision-making processes.

◦ Educational Opportunities: Exhibitions often feature seminars, workshops, and panel discussions covering
various topics related to tourism and hospitality management. These educational sessions provide valuable
insights, best practices, and professional development opportunities for industry professionals.

Overall, exhibitions in tourism and hospitality management play a vital role in destination promotion, business
development, innovation, and knowledge exchange, contributing to the growth and sustainability of the
industry.
 Types of Events in the Special Events Market
The following are the types of events included in the special events market:

◦ Corporate events - incentive programs, product introductions, building openings,

recognition events, anniversaries, retirement, groundbreaking, and ribbon cuttings.

◦ Meeting, conventions, expositions - opening ceremonies, gala dinner, dances,

opening receptions, awards ceremonies, theme events, trade shows, and
expositions.
 Types of Events in the Special Events Market

◦ Public events - parades, fireworks, displays, festivals, fairs, inaugurations/ swearing

in ceremonies, holiday observances, military ceremonies, and sporting events.

◦ Retail events - grand openings, promotions, celebrity appearances, and seasonal

promotions.

◦ Social/private events - weddings, anniversaries, graduations, reunions, funerals,

memorials, births, christening, charity balls, runs, and auctions.
 QUIZ
ENUMERATION:

1 - 4 WHAT DOES MICE STANDS FOR?

5 – 14 GIVE THE 10 FORMS OF MEETINGS (IN ANY ORDER)
15 – 19 GIVE THE 5 TYPES OF EVENTS IN THE SPECIAL EVENTS MARKET (IN ANY
ORDER)

IDENTIFY:

20. IT IS RECOGNIZED AS AN IMPORTANT BUSINESS ACTIVITY FOR CORPORATIONS

AND ASSOCIATIONS