Pitch deck

MIRJAM NILSSON
Table of Contents

nkn
Introduction
The digitization around the world has led to the rise of OTT (Over-the-top)
media, which offers content directly to consumers through the internet. India, like
other countries, has experienced a rapid increase in internet users using tablets,
smartphones, and computers. The popularity of OTT platforms is driven by
accessibility, time-saving, cost-effectiveness, and variety of content options.
Netflix, Disney+Hotstar, Amazon Prime, Voot etc. are some of the examples of
such OTT applications which are providing movies, web series and other video
contents through the internet. The COVID-19 pandemic has significantly
impacted content consumption, with the rise of on-demand content on OTT
platforms. The lockdowns led to a shift in consumer lifestyles and behavior,
resulting in the growth of the OTT industry in India. the This study aims to
analyze the impact of the COVID-19 pandemic on the viewership patterns of
consumers during the lockdown period.
 Solution
Close the gap
Our product makes consumer lives easier, and no
other product on the market offers the same features

Target audience
Gen Z (18-25 years old)

Cost savings
Reduce expenses for replacement products

Easy to use
Simple design that gives customers the targeted
information they need

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 Product overview

Unique Tested
Only product specifically dedicated to Conducted testing with college students in
this niche market the area

First to market Authentic

First beautifully designed product that's Designed with the help and input of experts
both stylish and functional in the field

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 Product benefits

Cool and stylish product

Areas for community connections

Online store and market swap

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Company overview
 Business model

Research Abstract Design

We based our research on We believe people need Minimalist and easy to use
market trends and social more products specifically
media dedicated to this niche
market

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Market overview

$3 $2 $1
billion billion billion
Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market

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Market comparison

3B
Opportunity to build
Addressable market

2B
Freedom to invent
Serviceable market

1B
Few competitors
Obtainable market

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Our competition

Contoso Competitors
Our product is priced below that of other companies on the Company A - Product is more expensive
market
Companies B & C - Product is expensive and inconvenient to
Design is simple and easy to use, compared to the complex use
designs of the competitors
Companies D & E - Product is affordable, but inconvenient
Affordability is the main draw for our consumers to our to use
product

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Our competition
CONVENIENT

Competitor A CONTOSO

EXPENSIVE AFFORDABLE

Competitor C
Competitor D

Competitor E
Competitor B

INCONVENIENT

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 Growth strategy
How we’ll scale in the future

Feb 2020 May 2020 Oct 2020

Roll out product to high Release the product to the Gather feedback and
profile or top-level general public and monitor adjust product design
participants to help press release and social as necessary
establish the product media accounts

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Two-year action plan

20XX FEB 20XX MAY 20XX OCT 20XX

Draft blueprints Run focus groups Gather feedback

20XX FEB 20XX JULY 20XX DEC 20XX

Test design Launch design Deliver to client

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Financials
YEAR 1 YEAR 2 YEAR 3 DELTA

Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000

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Meet our team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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Meet the full team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 Summary
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, "Efficiencies will come from proactively transforming
how we do business."

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Thank You
Mirjam Nilsson
206-555-0146
mirjam@contoso.com
www.contoso.com

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