A PROPOSAL ON

HEALTHIFYME-KIDS
-Start Strong
by
Keerthi Balaji
 • Exectutive Summary
• Introduction
• Target Audience
• Key Features
CONTENTS
• Marketing and Monetization Strategy
• Tie up with another Start up
• Development and Timeline
• Two other profitable ideas
• Conclusion
Executive Summary

• I propose the development of a specialized sub-app under the Healthify

Me platform, specifically targeting the holistic wellness of children from
the "prenatal stage to adolescence."
• This innovative sub-app, designed to accompany parents and caregivers
throughout their child's developmental journey, will provide
comprehensive health, nutrition, and lifestyle guidance.
• By focusing on the critical stages of early life, we aim to contribute to the
long-term well-being of future generations.
 • Healthify Me has established itself as a leading
wellness platform, empowering individuals to
Introduction
make informed decisions about their health and
lifestyle.
• To expand our impact, we propose the creation of
a dedicated sub-app, catering to the unique needs
of children from birth to adolescence.
• This sub-app will provide age-appropriate,
science-backed resources and tools to promote
healthy growth, development, and habits. text
Need for this..............

2. 3.
 A HEALTHY CHILD IS A GIFT FOR
WORLD
Kids eat junks mostly in Evenings evident that its
happening right in front of parental Presence which means
awareness is needed.
 TARGET AUDIENCE
Expecting Parents and Parents of Children and
Parents of Newborns Adolescents

Provide guidance on Offer resources for age-

prenatal health,
appropriate nutrition,
breastfeeding, nutrition,
physical activity,
and early developmental
cognitive development,
milestones.
and emotional well-
being.
KEY FEATURES OF THE SUB APP ..
• Prenatal and Early Childhood Support
• Provision for registering daily data on
intake and nutritional guidance.
• chart creation of micro and macro
nutrients based on the intake.
• ways of cooking right to ensure no
nutrients are lost
• Physical and Cognitive Development
• and so on....
MONETIZATION STRATEGY
1. Freemium Model
2.Premium Subscription
3.Purchases via Tie-ups with other startups

MARKETING STRATEGY
Existing strategies and including
local Influencers
Development and Timeline

a. Phase 1 - Research and Planning: 2 months

Define app scope and features.
Conduct user research and gather feedback.
b. Phase 2 - Development: 3 months
Design user interface and experience.
Develop and test the sub-app on multiple platforms.
c. Phase 3 - Launch
AND TWO MORE IDEAS
FOR GENERATING
PROFITS
SINCE ONE AMONG
TWO HAS TARGET
AUDIENCE EXCLUSIVELY
FROM AGE 18-30
"Food should be our medicine and
medicine should be our food."
CONTACT INFO
KEERTHI BALAJI
CURRENTLY EMPLOYED BY BHARAT ELECTRONICS
LIMITED,BANGALORE
PH: 9361599127
keerthi0kiran@gmail.com

KEPT SLIDES AS MINIMUM AS POSSIBLE

EDUCATION
M.Tech In Communication Engineering
at VIT University ,Vellore.

Interests:
Making use of ADVANCEMENTS IN
ARTIFICIAL INTELLIGENCE to
EMPOWER LIFE
 EXPECTING A JOB
ROLE WITH WHICH
BOTH COMPANY AND
COUNTRY CAN PROFIT
Thank
you!