NGỮ VĂN

UNIT 6:
MONEY
CASE STUYDY
 GROUP 2

NGUYỄN THÙY DƯƠNG

NGUYỄN KHÁNH LINH

VƯƠNG THỊ VIỆT

VŨ THỊ HỒNG NHI

 UNIT 6: MONEY
Background
BNT is an American TV channel specialising in
business news. Currently, it has a weekly
programme called Make your pitch. In the
programme, entrepreneurs of any age can make
a pitch (a persuasive sales presentation) to two
wealthy business people (tycoons) asking for
money to help them develop a business idea,
product or service. If the tycoons think the idea
will be profitable, they invest some of their own
money in the project. However, they usually ask
for a large stake in the entrepreneurs' business in
return for their investment.
BNT là một kênh truyền hình Mỹ chuyên về tin tức
kinh doanh. Hiện tại, nó có một chương trình hàng
tuần được gọi là Make your pitch. Trong chương
trình, các doanh nhân ở mọi lứa tuổi có thể thuyết
trình (một bài thuyết trình bán hàng thuyết phục)
cho hai doanh nhân giàu có (ông trùm) yêu cầu tiền
để giúp họ phát triển ý tưởng kinh doanh, sản phẩm
hoặc dịch vụ. Nếu các ông trùm nghĩ rằng ý tưởng
sẽ mang lại lợi nhuận, họ đầu tư một số tiền của
mình vào dự án. Tuy nhiên, họ thường yêu cầu một
cổ phần lớn trong doanh nghiệp của các doanh nhân
để đổi lấy khoản đầu tư của họ.
 6 1
Try (0 convince rhe UNIT 6: Introduce yourself
and state the
tycoons that your
idea/product or service
will be profitable and
Rules MONEY
of the competition name of your
business.
make mone)' for them. Read the rules that the
entrepreneurs are given before
the), make their pitch. 2
5 Tell the tycoons how
Mennon any research much you want them
you have done or actions to invest and on what
you have taken to sell terms.
the prociucr/setvice or
develop your idea. 4 3
Make a short
Say who the product is
presentation (2-3
aimed at: for cxample,
minutes) describing
the type of person and
your
age range.
idea/producuservice.
 C01.41 Listen to an entrepreneur ending a presentation of the product, a
storage device, that he and his partner want the tycoons to invest in. Tick
the correct statements
Tác phẩm Vợ nhặt được viết ngay sau khi Cách mạng tháng Tám thành công
nhưng còn dang dở và bị mất bản thảo. Truyện có tiền thân là tiểu thuyết Xóm ngụ
cư được in trong tập Con chó xấu xí Truyện đã khắc họa tình cảnh thê thảm của
người nông dân Việt Nam trong nạn đói khủng khiếp năm 1945 cướp đi sinh mạng
của hơn 2 triệu đồng bào ta.

1 The product can be adapted to any space.

2 It can be used to store different kinds of household objects.
3 It looks impressive.
4 It can only be used once.
5 The entrepreneurs want the tycoons to invest €200,OOO in their business.
6 If the tycoons accept the entrepreneurs' offer, they will end up owning 20% of
the business.
01.42 Listen to the questions and answers following the entrepreneurs'
pitch. In groups, discuss these questions.
1. If you were one of the tycoons, what other questions would you ask the entrepreneurs before negotiating a
stake in their company?
2. Do you think you would invest in this product? Why? / Why not?
3. If you decided to invest, what stake in the business would you ask for?
4. Apart from investing money, how else could you add value to their business? For example, personal qualities?
business experience?

2. Encourage 3. Again, ask students to 4. Get students to

1. Tycoons might justify their reasoning, e.g. say what experience
students to give
want to ask about the fact that particular and qualities would
their personal
previous business entrepreneurs would bring be important, e.g.
reasons as to
experience of the their expertise and expect to skill in negotiating
whether they would
entrepreneurs. be rewarded for it. with retailers.
invest or not.
 The tycoons listen to a short pitch (1-2 minutes) from each of
Tycoons the entrepreneurs. Then they ask questions to get additional
information. Finally, they decide whether or not they will
Entrepreneurs invest in the project, and on what terms.

In tonight's programme, there will be

four pitches to the tycoons by
entrepreneurs. Work in groups of four.
Take turns playing the roles of tycoons
and entrepreneurs.
1. 100 sculptures of famous people
2. New Formula XF anti·wrinkle cream
3. Alfresh lunch box with cooler
4. On·the·Spot car cleaning NHÂN VẬT TRÀNG
 Tycoons
Question 1: Do you have a patent for it?
Entrepreneurs As sculptures of famous people are generally considered artistic creations rather than inventions, they
typically wouldn't be eligible for patent protection. However, copyright protection may apply to the
sculptures as works of art, granting you exclusive rights to reproduce, distribute, and display them.
Additionally, you may want to consider trademark protection for your brand name or logo associated with

Question 1: Do you have a patent for it?

your sculptures.

Question 2: How will you market your product/service?

Question
We will 2: How
employ a multi-faceted will toyou
marketing approach promotemarket
our sculptures your
of famous people. This will
include:
product/service?
- Participating in prestigious art exhibitions and galleries in major cities like New York and San Francisco to
showcase our sculptures to art enthusiasts and potential buyers.
Question
- Collaborating
collectors.
3:
with art dealers What is
and agents who special
specialize in fine about
art to expandyour
our reach to wealthy

product/service?
- Leveraging social media platforms, such What
engage with our audience.
as Instagramare its
and Facebook, USPs
to showcase(unique
our sculptures and

selling points)?
- Partnering with luxury lifestyle magazines and websites for editorial features and advertisements targeting
affluent individuals.
- Hosting exclusive events and private viewings for high-net-worth clients and art connoisseurs to create
a sense of exclusivity and desire for our sculptures.

Question 3: What is special about your product/service? What are its USPs (unique selling points)?
Exquisite craftsmanship:
Celebrity appeal:
NHÂN VẬT THỊ
Limited availability:
Investment potential:
Tycoons Question 1: Where did you meet?
The anti-wrinkle cream is based on a secret formula. You
Entrepreneurs visited a tribe in the Amazon jungle last year. The women had
Question 1: Where did you
beautiful skin because of the cream they put on their faces.
They taught you how to make the cream.
meet?
Question
Question 2: How
2: How would would
you describe youfor your
the market
product?
Thedescribe the women
product will target marketover for your
30 years old. Besides,
we have Auto Veil technology, adding Sun Essence to help
product?
moisturize, and prevent oxidation and skin aging. 90% of
Question
users 3:cream
tested said this How willtheir
smoothed youskin and removed
wrinkles.
NHÂN
NHÂN
market VẬTVẬT
your TRÀNG
THỊ
product/service?
Question 3: How will you market your product/service?
You tested the cream with 200 women volunteers; 90% said
the cream smoothed their skin and got rid of their wrinkles.
The product should be a world-beater.
Tycoons
Question 1: How would you describe the market for your product?
Entrepreneurs The market for the Alfresh lunch box with cooler is primarily targeted toward schoolchildren, but it
also appeals to adults who require a convenient solution for carrying and storing their meals and
beverages. The product caters to the leisure and food industries, offering compartments for various
food items such as cheese, fruit, milk, yogurt, and fruit juice. Its versatility and functionality make it
Question 1: How would you describe the
suitable for a wide range of consumers who desire a practical and stylish solution for transporting
their meals.
market for your product?
Question 2: What about competitors?
Competitors in the market may include other manufacturers of lunch boxes and food storage
containers, as well as companies offering similar products with built-in coolers. However, the unique
Question 2: What about competitors?
design, shape, and colorful appearance of the Alfresh lunch box set it apart from traditional lunch
containers. Its innovative features, such as dedicated sections for different food items and space for
cooler bags, give it a competitive edge in terms of functionality and user convenience.

Question 3: What are your forecasts for

Question 3: What are your forecasts for (a) turnover and (b) profit?

(a) turnover and (b) profit?

(a) Turnover projections: (b) Profit projections:

Year 1: $100,000 Year 1: $20,000

Year 2: $500,000 Year 2: $260,000
Year 3: $3.5 million Year 3: $1.2 million
Tycoons Question 1: What is special about your product/service? What are its
USPs (unique selling points)?
Entrepreneurs You provide modern, high·powered equipment. This enables your
workers to clean car interiors and exteriors quickly and to a high
Question 1: What is special about your
standard. The business is providing work for unemployed people. This
would be good for the tycoons' image.
product/service? What are its USPs
(unique selling points)?
Question 3: Do you have a business plan?
To expand your cleaning service to other cities in Georgia. You
Question
provide 3: Do you
modern, high·powered haveThis
equipment. a enables
businessyour workers
to clean car interiors and exteriors quickly. The business is providing
plan?
work for unemployed people.

Question
Question 2: What2: are What areforyour
your forecasts forecasts
(a) turnover and (b) profit?
for (a) turnover and (b) profit?
(a) Turnover projections: (b) Profit projections:
Year 1: $2.5 million Year 1: $0.5 million
Year 2: $4 million Year 2: $0.8 million
Year 3: $3.5 million Year 3: $1.4 million.
 THANK
YOU FOR
LISTENING