SAURABH CHANDRE

ROLL NO -18

SEM-VI

TOPIC- INTERNATIONAL MARKETING

 What is international
marketing?
International marketing is the marketing of products or
services outside of your brand’s domestic audience. Think of it
as a type of international trade. By expanding into foreign
territories, brands are able to increase their brand awareness,
develop a global audience, and of course, grow their business .
DEFINITION OF INTERNATIONAL
MARKETING
• International marketing is
defined as the performance
of business activities
designed to plan, promote,
and the direct flow of a
company’s goods and
services to consumers or
users in more than one
nation for a profit
International Marketing Environment

• International Marketing environment

refers to the controllable and
uncontrollable forces that influence
upon the marketing decision making of
a firm globally.
• International Marketing environment
is comprised of those components
which shape policies, programmes and
strategies of an international
marketer.
 • The international marketing
environment surrounds and impacts
upon the organization. Marketers aim to
deliver value to satisfied customers, so
they need to assess and evaluate the
internal environment and the external
environment which is subdivided into
micro and macro.
• International Marketing environment
opportunities vary among the nations.
Some economies have enormous
potentials of growth while other has not.
• The knowledge of economic
environment helps an international
marketer to understand which market
to select for reaping lasting benefits.
 ADVANTAGES
1. Provides higher standard of living
International marketing ensures high standard life style & wealth to citizens of
nations participating in international marketing. Goods that cannot be
produced in home country due to certain geographical restrictions prevailing
in the country are produced by countries which have abundance of raw
material required for the production and also have no restrictions imposed
towards production.
2. Rapid industrial growth
Demand for new goods is created through international market. This leads to
growth in industrial economy. Industrial development of a nation is guided by
international marketing. For example, new job opportunities, complete
utilization of natural resources, etc.
• Expansion of tertiary sector
International marketing promotes exports of goods from one country to
another encouraging industrial development. Infrastructure facilities are
expanded through international marketing
• Better utilization of surplus production
Goods produced in surplus in one country are shipped to other countries that
have the need for the goods in international marketing. Thus, foreign
exchange of products between exporting country & importing countries meets
the needs of each other. This is only possible if all the participating countries
effectively use surplus goods, service, raw material, etc.
 DISADVANTAGES
• High Foreign Country Debt
Other problems you may face when entering a new market include those
relating to local economic conditions. This is why, before entering a new
market, business owners should research the local economy.
For example, governments and currencies have become increasingly
unstable as a result of high inflation, unemployment, and inflation. These can
stifle trade or expose the company to a slew of other dangers.
• Exchange Rate Volatility
Currency fluctuations in a foreign country might reduce revenues when
converted back to the home currency. Examine the risks and benefits of
investing in a foreign country. Less-developed countries' currencies are less
volatile than those with stable regimes.
• Foreign Government Entry and Restrictions
Entry restrictions in a foreign market are frequently a
stumbling block for new businesses seeking to enter the
market. The governments of the host countries place
limitations on new businesses entering the market, making it
difficult for them to succeed.
THANK YOU