PERSUASIVE COMMUNICATION

Persuasion
Persuasion is the process of
communication that is intended to
induce belief or action and of moving
others by argument to a position or a
particular course of action either
temporarily or permanently.
Pattern for persuasion

1 2 3 4
Gain Build Reduce Motivate
Attention Interest Resistance Action
 Pattern For Persuasion
1. Gain Attention

 Requesting favors: begin with a

complement, unexpected fact,
stimulating question, reader benefit,
summary of problem.

 Claims: open with a review of the

action you have taken to resolve the
problem
 Pattern For Persuasion
2.Build Interest

 Prove the accuracy and merit of your request

with facts, figures, expert opinion, examples,
and details.

 Suggest direct and indirect benefits for the

receiver.
 Pattern For Persuasion
3.Reduce Resistance

 Identify possible obstacles; offer counter

arguments.

 Demonstrate your credibility by being

knowledgeable.

 In requesting favors or making

recommendations, show how the receiver of
others will benefit.
 Pattern For Persuasion
4. Motivate Action

 Ask for specific action confidently.

 Include an end date, if appropriate.

 Repeat a key benefit.

MODES OF PERSUASIVE COMMUNICATION

1 ETHICAL
APPEAL
3 LOGICAL
ARGUMENTS

LOGOS
ETHOS PATHOS

2 EMOTIONAL
APPEAL
Do and Don’t
of a Persuasive Do’s of Persuasive communication
communication  Be a good Listener
 Use Persuasive Language
 Focus on what matters
 Be Assertive not aggressive
 Be prepared

Don’t of Persuasive communication

 Avoid Using elaborative

arguments
 Focus only on your goals
 Poor Listening
 Frequent Interruption
OUR TEAM
1. ABDULLA NAZEEM P

2. AKASH ROY AS

3. AMOD JHA

4. ASWINI G

5. JASMINE E

6. LOGITH T

7. SANDYA M

8. SMRITHI LAL

9. SWETHA R

10.UDHAYASANKARI R
THANK YOU