DEVELOPMENT

COMMUNICATION
THEORY

An Introduction
Development
New Meaning of Development
 Communication
Definitions :
Communication is the sharing of an orientation toward a set of
informational signs (Scramm, 1971)
Communication is a process by which persons collectively
create anad manage social reality (Pearce and Cronen, 1980)
Communication is a process in which the participants create and
share information with one another in order to reach a mutual
understanding (Rogers and Kincaid, 1981)
Communication is a process involving the exchange of
messages and creation of meaning (Gudykunst, 1991)
Communication is an ongoing process that symbolically forms
and re-forms personal identities, social relations, common
world of meaningful objects and events, ideas and feelings,
routine ways of expressing these socially constracted realities
(Craig, 2000)
Communication is defined as a mutual understanding
(McMeniman, 2002)
Development Communication

Definition:
Art and science of human communication applied to speedy
transformation of a country and the mass of its people from
poverty to a dynamic state of economic growth that makes
possible greater social equality and the larger fulfillment of the
human potential (1971)

The science of human communication linked to the

transitioning of communities from poverty in all its forms to a
dynamic, overall growth that fosters equity and the unfolding
of individual potential (2012)
 THE COURSE PLAN

Subject : Development Communication

Semester : First Semester 2020/2021
Credits : 3
Lecturer : Dr. Zul Irfan, M.Sc.
Dr. Sri Wahyuni, S.Pt,M.Si
Dr. Yenny Oktavia, S.Pi,M.Si
 Objectives of Study
To develop understanding about the theory, concept,
and application of development communication
theory for development.
To develop the student’s understanding about the
development and functions of communication in
development.
To develop the student’s knowledge, undertanding,
and skill in analyzing development communication,
and problem solving in development
communication.
 CLASS SCHEDULE
Mee TOPICS lecture
ting

1 Development Communication: An Introduction SW

2 The Basic Concepts of Development SW

3 The Basic Concepts of Communication SW

Development Communication: Concept, objectives,

4 process, and all aspects related to development SW
communication
5 Environtmental Communication SW
1st Assignment (paper )
Communication for Sosial Change: Case study SW
Meeting TOPICS Lecture

6 Inter-cultural and Cross-cultural Communication YO

7 Communication and Empowerment

8 Innovation for Development YO

9 Adoption and Diffusion of Innovation YO

10 Community Participation YO

2nd Assignment (paper )

Communication for Sosial Change: Case study
Meeting TOPICS Lecture

11 Participatory Development Communication ZI

12 ICT for Development ZI

13 Development Communication in Digital Era ZI

14 Introduction to Development Communication Research ZI

3th Assignment (case study paper)

15 ZI
Communication for Collective Action
References
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