ASSESING THE ECONOMIC

CHALLENGES,RESILLIENCE AND
SUSTAINABLE BUSINESS STRATEGIES OF
SELECTED SOUVENIR SHOPS AMDIST
TAAL VOLCANIC ERUPTION IN
TAGAYTAY, CITY
BANDAL, KHIMBERLY P.
CUSIPAG, PATRICIA D.
ESTAPIA, CYRIL LUIS P.
SAMUDIO, GIAN CARLO C.
YULO, AALIYAH ASHANTI B.
3 - TM B
Rationale
For a considirable amount of time, the tourist sector in Tagaytay, a
charming city set amidst the magneficent landscape of the Philippines,
has been praised for its beauty and attractiveness. But in recent times,
the area has faced several difficulties , prominent among them being
the Taal Volcano’s eruption. Along with posing immediate risks to the
security of locals and tourists, the eruption had severe economic
effects, especially for companies that depend on tourism, such as
souvenir shops. Against the backdrop of the Taal Volcanic eruption, this
study aims to investigate the resilience methods and sustainability
strategies of a few selected souvenir shops in Calamba Road, Tagaytay
City, considering the economic complexity they encounter.
RRL choose only one
Theoretical Framework
The article discusses the growing concern over managing crises and
disasters, citing an increase in such events globally. It explores why
some organizations thrive while others fail in such situations,
referencing the concept of "Organizational Resilience" presented by
Coutu (2002) and Hamel & Välikangas (2003). It summarizes existing
literature on organizational resilience, covering its concept, factors,
theoretical model, and implications for management research.
Theoretical Framework
Statement of the Problem
The tourism industry in Tagaytay, Philippines was severely disrupted by
the Taal Volcanic eruption in January 2020, which presented serious
financial difficulties for firms involved in the industry, including souvenir
shops. This study aims to assess the specific economic challenges,
resilience and sustainable business strategies of selected souvenir
shops in Tagaytay amidst Taal Volcanic Eruption.
Scope and Delimitation of the Study
The scope of our study is for finding the effects of volcanic eruption
to the souvenir shop around Peoples Park. The study is delimited only
for the souvenir shop businesses in Peoples Park. The main purpose of
our study is to point out the effects of volcanic eruption and aims are
determining whether the eruption hinders their accomplishment
regarding with their business. The study only focuses on business
resilience and sustainable strategies of souvenir shops and its relation
to the tourism industry growth of tagaytay, city. However, the study
excludes the effects of volcanic eruption to their lifestyle.
Research Design
This qualitative research focuses at how managers and owners of
souvenir shops dealt with the aftermath of the Taal volcanic eruption.
Purposive sampling is used to choose a limited number of directly
affected stores for further analysis. Semi-structured interviews will be
undertaken to document participants' experiences, problems, and
coping techniques following the accident. Thematic analysis of
interview transcripts will show common themes and insights on
resilience characteristics, long-term corporate strategy, and economic
challenges. Ethical concerns will be maintained throughout the study
process, preserving confidentiality of participants and respect for their
perspectives.
Research Locale
The study will be conducted in Peoples Park , Tagaytay City. Where the
chosen respondents are the selected souvenir shops of the said park.
The study focuses on evaluating the resilience, sustainable business
plans, and economic difficulties faced by a few chosen souvenir stores
in Tagaytay City following the Taal volcano eruption.
Key informant selection (for quali)
The key informants of the study are the following, one (1) Tourism
staff, namely Ms. Faith Maranan (Head Officer) of Tagaytay Tourism
Department, one (1) head manager of souvenir shops in Peoples Park,
two (2) Front Desk staff in DOT (Department of Tourism), and one (1)
military stationed by local government unit of DOT (Department of
Tourism) to prove the strategies, given by the participants, It is
important to have information that has been received from informants.
Research Instrument
In this study, research instruments that will be used Interviews, Questionnaire and Observations. Interviews
will be at least an half hour long and will be done in 3 days per sample. The Questionnaires that will be used
are open ended. The observations will be recording the experiences during and after a volcanic eruption of the
affected individuals.
The study is validated by satisfying the objective of the study, which makes instruments aim for relevant, open-
minded and easily understood application to the chosen and relevant sample. Interviews will avoid offending
the samples and make sure the samples trust the researchers. The open ended questionnaire will be answered
exactly what the sample says during the interview.
Observations will be used to identify the mood of the sample to recognize if there are signs of withdrawal of
information and uneasiness while in interviews.
Reliability of the study will be made assured through the avoidance of pressure and opposition to the answer
of the samples during the interview to keep their answers completely their opinions, while also not giving
instructions and showing disrespect that will affect their samples' cooperation and openness to the
researchers.
Data Gathering Procedure
Researchers conducted in-depth interviews with local souvenir shop owners
of Peoples Park and government officials involved in the study to collect
qualitative data. Interviews were conducted face-to-face with participants'
prior permission, guided by prepared questions. One researcher served as
the interviewer while others took notes. Additionally, researchers observed
current practices and challenges faced by souvenir shop owners,
documenting issues. They reviewed literature on sustainable tourism and
volcanic eruption practices to understand best practices for business
resilience. Through interviews, observations, and participant interpretation,
the researchers aim to develop conclusions and recommendations to
improve volcanic eruption practices in selected souvenir shops in Peoples
Park, contributing to sustainable tourism promotion.
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