DIGITAL

MARKETING
МКМС-11
CONFERENCE | OCTOBER 2022 Tsap Andriana
ANDRIANA
TSAP
CONFERENCE | OCTOBER 2022
Project plan
• What is digital marketing
• Digital marketing channels
• Advantages of digital marketing
• An example of a successful digital strategy
• What is a digital agency
• Let's summarize
CONFERENCE | OCTOBER 2022
 What is digital
marketing DIGITAL MARKETING IS A COMPANY'S
ACTIVITY AIMED AT ATTRACTING
CUSTOMERS USING DIGITAL CHANNELS.

TO PROMOTE THEIR
BRAND,
search
COMPANIES CAN engines,
USE: social networks,
e-mail,
mobile applications.
Popular channels of digital marketing include
TV, radio, communication using text or
multimedia messages.
Digital marketing channels
Digital marketing is all about the many touch points
that customers interact with many times a day. In order
to use these channels properly, it is important to have
an understanding of each of them.

First, it is worth defining the concepts. All directions are

divided into those that are used only online and those that are
available without an Internet connection .

CONFERENCE | OCTOBER 2022

 SEO IS TECHNICALLY A MARKETING TOOL,
NOT AN INDEPENDENT FORM OF
MARKETING.

Today, the most important elements

to consider when optimizing a site
are:

content quality | level of user engagement | mobility | quantity and quality of external links
 SMM
CONFERENCE | OCTOBER 2022
 Social networks are extremely effective digital marketing tools
available to everyone. These are convenient platforms not only
for promoting goods and services, but also for direct
communication with the target audience. No site will give you
the same feedback as a Facebook or Instagram page. Therefore,
the presence of your business in social networks is a must!

At the same time, SMM marketing provides several

less obvious advantages:
very precise definition of your target audience

comprehensive data analysis and optimization of advertising costs

CONFERENCE | OCTOBER 2022

Advantages of
digital
marketing
• global coverage
• low cost
• measurable results
• personalization
• openness
• long term impact
• improved conversion rates

CONFERENCE | OCTOBER 2022

An example of a successful
digital strategy
STEP 1.CREATION OF A FAST AND CONVENIENT SITE WITH
AN EXTENDED CATALOG.

CONFERENCE | OCTOBER 2022

STEP 2. SEO.

STEP 3. CONTEXTUAL ADVERTISING.

STEP 4. SMM MARKETING.

 What is a Q1
strategic services.

digital agency Q2
marketing services.

THE DIGITAL AGENCY EMPLOYS A TEAM OF Q3

EXPERTS SPECIALIZING IN MODERN DIGITAL
MARKETING METHODS. THEY PROVIDE design services.
SERVICES FOCUSED ON LEVERAGING
TECHNOLOGY TO ENABLE BUSINESSES TO
DIRECTLY CONNECT AND ENGAGE WITH THEIR Q4
TARGET AUDIENCES WORLDWIDE.
digital platform development services.
 Let's summarize
We would like to emphasize that there are no universal methods of
business promotion on the World Wide Web. Digital marketing has a
huge potential for forming a unique strategy and achieving
ambitious goals. If they do it regularly, the number of customers will
grow steadily, and the business will scale.

CONFERENCE | OCTOBER 2022

THANK YOU
for viewing!