The speech bubbles from the main
image shows how society can be the
The use of blue can symbolise
masculine of traits by being powerful
and dominant colour.
The use of yellow symbolises
happiness, positivity and optimism
focusing on the positive things in life
but also helping the homeless getting
back on their feet by helping them out.
The use of having celebrities on the
front cover brings more popularity ,
and more people want to view it based
on whose / what's on the front cover
The flash/ puff at the bottom corner of
the front page shows what's going to
be inside the magazine to give an idea
to the viewer.
beast wondering how someone can
love it as its both positive and negative
refusing how society can become
better.
The speech bubble from Emma Watson
playing the princess shows that she is
willing to learn how to love the both
positive and negative form of society of
the rich and the wealthy.
This subverts mainstream magazines as
its focusing on one thing which is
helping the homeless/ less unfortunate
and they don’t sell magazines to make
profit but to help the people selling
them on the street.
The main image of beauty and the
beast which is a Disney fairytale which
shows that The Big Issue wants to make
life like a fairy tale where everyone is
qual and happy.
 The use of the fists shows how people
need to work together in order for
change to work.
This isn’t like mainstream magazine as
they don’t sell magazines to gain profits
but to help people who are in less
fortunate position to help them get
back on their feet.
The use of “we” show the collective of
people working within a team and if
they want the change to go ahead, we
have to work as a collective in order for
it to work.
The fact that there is no strap lines or
puffs show how its main focus is for the
need of change of wanting to help out
different parts of communities
The use of the main image of being the
big ben reinforcing its time for a change
to help people who are less fortunate.
The use the blue red and off white can
symbolise the community of the British
community on wanting to improve the
life of others.
The use of direct address in the straplines shows
how they are aimed at the viewers who are
focused on the vogue making them want to buy it
even more, she is looking directly at the camera
shows she is dominant and powerful reinforcing
the direct address as she is starring right at the
viewer.
The fact she is a part of the masthead
shows that vogue isn’t vogue without
her , however as she is behind the
masthead shows that she isn’t that
important but is still needed.

She is conforming to westernised beauty by having

The neckless looking like a chain can
symbolise how she is trapped in a
patriarchal society which is oppressing
women , and that she is tied down by
the stereotypical views of women.
a full face of makeup and hair done up making her
conform to society which is typical of the 1960s as
at the end of the 1960s it’s the uprising of
feminism.
The use of red symbolises anger,
determination, blood

The gold jewellery shows wealth and

power
The white symbolises purity , innocence

The blue on the masthead can

symbolise masculine traits , but the
magazine is mostly for women but the
blue reflects the blue in her eyes. The use of the main image of the
woman shows she is the main focus