RESEARCH PROJECT REPORT

ON

“A STUDY ON JOB SATISFACTION LEVEL OF

EMPLOYEES AT HYPER MARKET IN LUCKNOW
CITY”
Towards partial fulfilment of
Mastеr of Businеss Administration (MBA)
School of Management, Babu Banarasi Das University, Lucknow

Presented By:
Shreya Singh
Roll No. 1220672339
MBA 4th Semester
 INTRODUCTION
Job satisfaction is an essential aspect of employee well-being and a critical factor in organizational success.
In the retail industry, where employees interact directly with customers and are the face of the company,
job satisfaction is crucial for employee performance and customer satisfaction. This project aims to analyze
the job satisfaction level of employees at Hyper Market in Lucknow, India.
The research methodology utilized for this study was a mixed-method approach, including both qualitative
and quantitative methods. A survey questionnaire was distributed among 100 employees at Hyper Market,
and in-depth interviews were conducted with five employees to gain a deeper understanding of their job
satisfaction level.
The results of the study revealed that the overall job satisfaction level of employees at Hyper Market is
moderate. The majority of employees reported satisfaction with their work schedules, job security, and
salary, while dissatisfaction was expressed regarding promotional opportunities, recognition, and work-life
balance. The in-depth interviews provided insights into the reasons for these findings. Employees stated
that the lack of growth opportunities and recognition for their hard work were the main causes of
dissatisfaction.
The study also identified several factors that contribute to job satisfaction at Hyper Market, including a
positive work environment, supportive co-workers, and good relationships with supervisors. These findings
highlight the importance of fostering a positive work culture and addressing the concerns of employees to
improve job satisfaction.
 CОMРANY РRОFІLЕ
 METRO Cash & Carry India
 METRO Cash & Carry, a unit of Reliance Retail Ventures Ltd., is India’s leading wholesale company, with
food and non-food assortments, and specializes in serving the needs of Traders, Kiranas; Hotels, Restaurants,
and Caterers (HoReCa); Services, Companies, Offices (SCO) and as well as independent businesses. METRO
India started operations in India in 2003 and was the first company to introduce cash-and-carry business
format in India. Currently, METRO India operates large format stores under the brand ‘METRO Wholesale’
across the country. In 2023, Reliance Retail Ventures Ltd. (RRVL) acquired 100% equity stake in METRO
Cash & Carry India.

 LuLu Mall, Lucknow is a shopping mall located in Lucknow, Uttar Pradesh. Spanning 45.9 acres (18.6 ha), it is
one of the largest malls in India with a total built up area of 19 lakh square feet. It contains nearly 300 national
and international brands and will feature a 6000 sq. m. The Mall is located within Sushant Golf City with a
total development of 1,85,800 sq. m. The mixed-use development of Sushant Golf City has luxury housing,
educational institutes, clubs, hospitals and a magnificent 18 hole golf course spread across 6.8 lakh sq.m. The
mall was opened on 11 July 2022, by then Chief Minister of Uttar Pradesh, Shri Yogi Adityanath. It is designed
by UK-based architects, set a benchmark in the design and architecture industry with its modern art theme.
The mall had a unique blend of local stories and innovative design, with a smart space layout and
infrastructure that made it superior to many others. Its extraverted architectural projection integrated with
the street and introduced the concept of a 'High Street' with 'Piazzas,' inspired by traditional architecture. The
skylight's pointed arch geometry allowed natural light into the interior while providing protection and
reducing energy demand.

 Walmart is committed to a future where retail in India is a mix of shopping experiences that best serve Indian
consumers, suppliers, producers, and retailers. We are building out a holistic ecosystem that includes a
wholesale cash-and-carry business, eCommerce platforms, a payments and financial services platform, as well
as logistics and supply chain capabilities – strong local businesses that are powered by Walmart.
 OBJECTIVE OF STUDY

To identify the satisfaction level of the employees.

To identify the factors that motivates the employees.
Tо study thе impact оf jоb satisfactiоn tоwards thе еmplоyее
pеrfоrmancе.
To study best practices and methods to enhance commitment and
employee retention
 RESEARCH METHODOLOGY
SAMPLE DESIGN
A sample design is made up of two elements. Sampling method. Sampling method refers to the rules
and procedures by which some elements of the population are included in the sample. Some common
sampling methods are simple random sampling, stratified sampling , and cluster sampling .
I have used simple random sampling for study.
UNIVERSE OF STUDY: Universe of the study means all the employees of hyper market in
lucknow.
SAMPLE AREA: METRO Cash & Carry India, BBD Green City, Faizabad Road, Lucknow, Wal-
Mart India Pvt Ltd in Sushant Golf City,Lucknow, LuLu Mall, Golf City, Sector B Ansal API,
Lucknow

SAMPLE TYPE
I have used Random sample for study.
SAMPLE SIZE: A sample of minimum respondents will be selected from Hyper market in
Lucknow. An effort was made to select respondents evenly. The survey was carried out on 100
respondents.

SAMPLE UNIT: METRO Cash & Carry India, BBD Green City, Faizabad Road, Lucknow,
Wal-Mart India Pvt Ltd in Sushant Golf City,Lucknow, LuLu Mall, Golf City, Sector B Ansal
API, Lucknow
 LІMІTАTІONS OF STUDY

The study is limited to the Hyper markets lucknow so the study

is subject to the limitation of area.
The time period of the study was limited which may provide a
deceptive picture in comparison of the study based on long run.
Sampling size was of only 100, because only these people had
attended
soft skill development training.
The study is based only on secondary & primary data so lack of
keen
observations and interactions were also the limiting factors in
the proper conclusion of the study.
 DАTА АNАLYSІS АND ІNTERPRETАTІON

Working hours of the organization is convenient.

Workіng hours іs convenіent

4%
6% 7%
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
48% Strongly disagree

35%

Interpretation
About 48% of the employees are Strongly agree, 35% are Somewhat Agree, 6% are Neither agree
Nor disagree, 4% are Somewhat Disagree and 7% of the employees are Strongly Disagree.
State the level of satisfaction towards the salary paid to
employees by the company.

Sаtіsfаctіon level towаrds the sаlаry

11%
Completely satisfied
Somewhat Satisfied
Neither satisfied nor dissatisfied
45% Somewhat dissatisfied
31% Completely dissatisfied

10%
3%
Interpretation: Most of the employees are dissatisfied from the Salary payments.
What do you feel about the scope provided by Hyper Markets for your
bright future?

Scope for brіght future

4% 3%

9% 16% Extremely satisfied

Somewhat satisfied
Neither satisfied nor dissatis-
fied
Somewhat dissatisfied
Extremely dissatisfied

68%

Interpretation: Most of the respondents feels Satisfied about the scope

provided by Hyper Markets for your bright future.
 FІNDІNGS
 Most of the workers agree that working hours of the organisation is
convenient.
 Most of the employees are dissatisfied from the salary payments
 Most of the employees are satisfied from the working conditions of
organisation.
 Most of the respondents feels satisfied about the scope provided by hyper
market for your bright future.
 Most of the respondents feels that transportation facility is nor satisfied
neither dissatisfied.
 Most of the respondents agree that medical facility is very good.
 Most of the respondents are in favour of management handling grievances.
 Most of the respondents agree that relationship between employee and
management is good and it helps them
 SUGGESTION AND RECOMMENDATION

Highly educated and experience people should be recruited.

Salary is the most important factor considered in job satisfaction. So employees should be
given good salary.
Employees performance should be appraised from time to time so that organization can come
to know about the efficiency of the organization.
According to their performance, they should be given incentives.
Work should be assigned according to the qualification of the employees.
Organization should try to adopt certain measures to enhance team spirit and co-ordination
among the employees.
 CONCLUSION
Job satisfaction may act as key to progress for any organization. Because, if the employees are
satisfied with their job, with their management and overall organizational structure, then their they
will be willing to exert their productivity, the rate of absenteeism will be low enough, they will be
reluctant to turn over to another company, will keep themselves away from deviant workplace
behavior and will engage in organizational citizenship behavior- all of these attitudes will ultimately
help the company to achieve its goal and maximize its profitability. So, from the perspective of
hyper market, job satisfaction should be the major concern for organizations to ensure better work
force, better work environment as well as further development.