Zara and Dell

Le Thuy Khiet Tam

ZARA

Summary

Fashion Retail
Founded in 1975
2022 revenue: $26B
2,000 stores in 90+ countries
 HIGHLIGHTS

2 weeks 24hr
Zara can get a product out from concept to store to deliver goods to its European stores.
vs. average industry 6 months & less than 40hr to American and Asian outlets

Proximity Up to 50%
ZARA keep fabric sourcing, cutting and sewing of ZARA’s clothes are designed and manufactured in the
facilities near to its design headquarters in Spain. middle of the season
The wage cost is higher, but the turnaround is much faster.
APPLIED DIGITAL TECHNOLOGY

PDA POS RFID

Systems Systems Technology

+ check product availability + Product ranking on sales + wireless chip tags on

+ replenishment request results individual clothing items
+ collect customer input + Link to Inventory + self-checkout
Management + stock fulfillment
+ Inventory check efficiently
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Business Online Sales

Model Dell Computer revolutionized the PC industry by

offering PCs for sale online, becoming an early
mover in the mid-1990s. This involved the process
of online marketing, product cataloging, order
placement, and fulfillment.
C O M P U T E R

IT Consulting Services (Dell Business Solutions)

Dell expanded its business model by providing IT consulting services. This
involved collaborating with ERP specialists, security solutions, software
suppliers, systems integrators, and business consulting firms to offer IT
consulting services to its customers.
D E L L

B2B Marketplace
Dell launched a B2B marketplace aimed at discounted office goods and services procurement
(such as PCs, office phones, keyboard, mouse, software, stationery
and travel). This business model had been closed after 4 months.
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D E L L C O M P U T E R

Co-creation Platform
Dell launched IdeaStorm, a co-creation platform where
customers could suggest new products and features. This
digital innovation allowed for user participation and
feedback, fostering customer engagement and ideation.

Online Engagement Channels

Dell utilized various online channels, such as their corporate

blog (Direct2Dell), YouTube channel (DellVlog), and Dell
Community/Dell Conversations, Twitter to engage with
D IGITA L
customers, share information, and foster community T E C HN OL O
interaction.
GY
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