Leveraging the Unwritten program as an avenue for data collection will
provide a model for Purposeful to meet its long-term goals for growth
Hypothesis Sub-hypothesis
Clarifying Purposeful’s vision by
establishing short- and long-term
outcome domains will determine
which data will best measure desired
Developing an impact
impact
measurement strategy
will provide Purposeful
with essential data for Evaluating the structure and content
growth of the Unwritten Program will
determine how best to incorporate
data collection methods in a non-
disruptful way
Communicating a market
‘avatar’ with a clear vision will
resonate with customers and
Developing a marketing increase conversion/retention
strategy will increase rate
client conversions and Expanding Purposeful’s digital
establish a ‘growth
presence will assist in reaching more
funnel’ customers
Incorporating revenue streams into the
Unwritten Program will allow
Purposeful to make profit for growth
Identifying revenue
streams will allow
Purposeful to meet their
6-month payment
milestone Identifying funding opportunities will
provide extra financial assistance
180 Degrees Consulting
Analysis
Sample output
- Create a Logic Model and/or - A set of outcomes and indicators for
Participant Journey to map time- measurement pre- and post-
sensitive outcomes Purposeful programs
- Use existing and continuing participant
feedback to determine valued
outcomes
- Attend workshop(s) to observe - Recommendation of
opportunities for data collection material/activities incorporated into
- Use existing client material of programs to collect data
participant feedback
- Expand on the existing Purposeful - A more clear and refined brand
narrative narrative which can be adopted by all
- Use material from impact of Purposeful’s marketing platforms
measurement to enhance strength of
brand
- Add elements to the Purposeful
- Recommendations for updating
website
- Run keyword searches of similar Purposeful’s website, which will
organisations to refine Purposeful’s optimise its search engine
web-page content appearances
- Evaluation of current cost breakdown - A cost-benefit analysis
and expenses
- Develop add-ons for Unwritten - Proposed add-ons for the Unwritten
Program and how they can be accessed program
- Identify gaps in the market of what
- A profitable funding model
career resources are offered (resume-
building etc)
- Research and filter criteria of grants - Recommendations for grants
within the education and corporate
sector alongside required criteria
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