INTRODUCTION

PRODUCT, SERVICES
&BRANDS

SUBMITTED BY:
SUBMITTED TO: DR. ADITI NAIDU MENTEE’S
Ankita Masharkar
PROF . ROMY SAINY Pallavi Mohanty
Ajay Kumar Singh
Somya Tripathi
Yogesh Parashar
Romeyraj Bundela
Lakhan Singh
Sudhir Dansen
Jai Singh
 PATANJALI AYURVED LTD

• Established by Acharya Balkrishna in 2006.

• Founder - Yogrishi Ramdev Baba.
• Headquarter – Haridwar (UK), India with
modern equipments.
• Director – Swami Muktananda
 PATANJALI AYURVED LTD
• It’s a FMCG ,Health care product.
• Manufacturing division has over 300 medicines.
• Patanjali Ayurveda has annual turnover of
around 2000 crore.
• Started by manufacturing medicinal product &
gradually they expanded their product from medicine
to food items cosmetics.
• They are giving tough compitition to foreign
companies,all products are 10-40% cheaper.
PATANJALI AYURVED LTD

RAMDEV BABA

• “Neither I own a single

share of Patanjali
Ayurved, nor do I take a
single penny to
promote it”.
 PRODUCT LINE

NUTRITION & PERSONAL BOOKS & HEALTH

SUPPLIMENTS GROCERY MEDICINES HOME CARE CARE MEDIA CARE

BADAM ASAVA BODy AUDIO

CANDY CASSETT
PAK AGARBATT LOTION E
GRAM BHASMA I
CHYAWA FLOUR TOOTH
DIGESTIV
NPRASH BRUSH ,TO
AUDIO E
CORN GUGGUL CDS/MP3
OTH PASTE
FLAKES
GHEE PARPATI DISH
HERBAL EYE ELECTRONI
TEA WASH CARE C ITEMS
HONEY SYRUP BAR
MUSTAR FACE
D OIL CREAM ,A DVDS & HEALT
VATI
HEALTH GING VCDS H&
DRINK RICE HERBA CREAM WELLN
PISHTA L HAIR OIL,
SALT,
ESS
FRUIT
JUICE CHURNA GULAL SHAMPOO,
CONDITION
BOOKS
SPICES ER
Patanjali kesh kanthi Reetha
• Ingredients
• Price
• Shelf life
• First experience
• Result
• Trustful
PATANJALI AYURVED LTD
NEW-PRODUCT DEVELOPMENT
Product life cycle
Patanjali shampoo like kesh Kanti Reetha,Patanjali anti dandruff and various products
Of patanjali are in growth stage and some new products like fertilizers and clothing in
the introductory stage the product life cycle curve of patanjali product is at its introductory
Stage and growth stage ,diagrammatically, could be represented as:-
 PATANJALI AYURVED LTD

Little wonder then, that

Patanjali Ayurved Ltd. has
become the fastest growing
Fast Moving Consumer
Goods (FMCG) brand in
India!
Making everything from
biscuits to balms, Patanjali
Ayurved Ltd even plans to
come out with its own
healthier version of
instant noodles!