INNOVATION

AND
ENTREPRENEURSHIP
TANISHKA
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 Executive Summary
Addressing the untapped potential of women who are not currently employed but possess creative
skills, our business aims to empower them to craft unique and high-quality decorative items for
festivals and weddings.

Offering a diverse range of handmade decorative items, our business will cater to the growing
demand for personalized and meaningful decorative items for special occasions, providing customers
with distinctive, locally crafted pieces.

Our business is committed to fostering economic independence among women, promoting their
skills, and contributing to sustainable practices by utilizing eco-friendly materials in the creation of
our decorative items.

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 Vision and Mission

• The Vision of the company is to enable women to become self- reliant and self-
confident.

• The mission is to provide employment to the ladies to enable them to earn decent
and dignified livelihood.

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 Company Details

NAME

HASTICRAFTA
A blend of "Hasti" (meaning elephant, symbolizing
grace and strength) and "Crafta" to signify the crafted
items, representing elegance and artistry.

SLOGAN

“Where Creativity Meets Celebration.”

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Product & Services
1.Handcrafted Decorative Items:

• Unique and personalized pieces for festivals and weddings.

• Varied designs, including home décor, table centerpieces, and event-

specific items.

2. Customization Services:

• Tailoring products to meet individual preferences and event themes.

3. Skill Development Workshops:

• Empowering women with creative skills through workshops.

• Providing training in crafting techniques and entrepreneurship for

sustained impact.

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Strengths
SWOT AnalysisWeaknesses

1. Unique Handcrafted Products 1. Production Time

2. Empowering Women 2. Limited Scalability
3. Cultural Authenticity

Opportunities Threats

1. Online Presence 1. Competition from Mass Production

2. Collaborations and Partnerships 2. Economic Fluctuations

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Schemes
MUDRA LOAN FOR WOMEN

STREE SHAKTI YOJNA

DENA SHAKTI SCHEME

MAHILA UDYAM NIDHI YOJNA

ORIENT MAHILA VIKAS YOJNA

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 Marketing Strategy

1. Digital Presence:
• Establish a visually appealing website showcasing the handmade products, emphasizing the craftsmanship and
cultural richness.
• Leverage social media platforms like Instagram and Pinterest for visual storytelling and engagement.

2. Content Marketing:
• Create engaging blog posts, tutorials, and behind-the-scenes content to highlight the creative process and
connect with the audience.
• Implement an email newsletter to share product updates, promotions, and stories about the artisans.

3. Collaborations:
• Partner with influencers, event planners, and other businesses to expand reach and tap into new customer
bases.
• Collaborate with local artisans and craftsmen to create unique, limited-edition pieces.

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Thank you